Mad Marketing Podcast #2: Business Blogging Mistakes, Platforms, Writer’s Block, and More

by Marcus Sheridan


Nothing gets me more excited than answering real-life business questions that all of us “in the grind” of running a business can relate to. With this episode of Mad Marketing w/The Sales Lion, I’ll be covering the following questions that you, my faithful readers, have sent me recently:

1. When blogging for a business, how “scripted” should you be? How important is proper sentence structure, grammar, and making sure every word and sentence is adhering to every sentence/grammar code we ever learned?

2. Is the time investment of blogging going to pay off for my business and will it all be worth it?

3. Will it help my blog’s rankings in search if we are more of a news feed, and aggregate content from other sites?

4. Our business has 3 different segments. Should we therefore have 3 different blogs? Also, should we set it up on Drupal, WordPress, Blogger, Tumbler, etc.?

5. As the head of marketing for an outdoor power equipment company (lawn mowers, generators, lawn trimmers, etc.), will I have enough content to keep a blog up and going, along with my Twitter and Facebook pages?

6. My company is being courted by 3 potential buyers, and our marketing seems to be on hold….should I “go rogue” and do inbound marketing myself or should I wait to see what happens?

7. I work for a solar lighting company and suffer from writer’s block, what do you suggest?

8. Help me understand better how you track actual sales from the blog articles you write??

As you can see, these are some pretty darn good questions that readers have sent in and all are addressed in this episode of Mad Marketing. Also, after listening to this episode myself, I think you’ll find a marked improvement in the quality of the content and podcast in general with this episode, as I’m now getting my feet underneath me.

For those of you on iTunes, make sure you check it out there but also know that if you want to listen to the MP3 version, all you have to do is right click the link above and you’ll be able to download and listen to it immediately.

As always, thanks for listening everyone and if you have any questions or comments about the podcast, be sure to email me directly or leave them below!
Mad Marketing by Marcus Sheridan, The Sales Lion

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{ 14 comments… read them below or add one }

Kazsandra April 25, 2012 at 10:30 pm

Those are really great questions and are very interesting to know the answers.. Thanks a lot for the shared thoughts here..


Sean King April 26, 2012 at 12:54 am

Hey Marcus,
I just gotta say, I just discovered your blog a few days ago and I’ve developed the biggest man-crush for you bro! Post after posts, the quality of your content is outstanding.

If you happened to experience higher pageviews and time-of-visit stats the last couple of days, you know where they’re coming from ;) haha!

Looking forward to hearing the podcast. You’ve made a TSL fan out of me.


Marcus Sheridan April 30, 2012 at 8:43 am

Hey Sean, thrilled you’re a new reader and I hope you’ll be around for a long time :)

Have a great week,



Rebecca Livermore April 26, 2012 at 1:03 am

I really love this one, especially your first line. :)

I feel for Natasha, for sure. I’m so glad that I can just write, and not worry about being perfect or trying to please someone who is so nit-picky. Hopefully her boss will loosen up and let her use her personality, rather than completely stripping all of that out of the writing.


Marcus Sheridan April 30, 2012 at 8:42 am

Thanks R’ :)


jerome April 26, 2012 at 8:38 am

hi marcus,

i think the questions are great and i hope the answers can help me for starting my own business.
thanks a lot for sharing this post and your podcast :-)

p.s. lions are cool ;-)


Jacob Read April 26, 2012 at 5:54 pm

Those are some great questions. I would love to know the answers to them.
Thanks for sharing this wonderful post.



Matthew Stock April 27, 2012 at 12:05 pm

I was going to skip listening to this (I prefer reading….especially at work), but was compelled to do so when I saw there was only 4 comments thus far. Thought maybe The Sales Lion was losing his touch…and turning into The Sales Kitten. Have no fears….you still roared bro. Just shows different mediums elicit different responses. This is a good one for beginning bloggers to get inspired. Reading your stuff is one thing, but to really get your shtick, you need to see you in living color.

P.S. I was surprised you went with a promotional intro. Nothing wrong with that, but seemed a little too commercial for your tastes.


Marcus Sheridan April 30, 2012 at 8:41 am

Hey brother, thanks for stopping by. Keep in mind the podcast is for a select group of people. There are many folks out there that only do podcasts, but don’t read blog posts. Also, I only post it on the blog to drive people to listen to it, not so much to comment on it. They certainly can if they want, and I’m always grateful when they do, but these podcast posts will never generate many comments, no matter how great they are.

As for the intro and outro, the reason for that is simple– Over time, many people will find me through the podcast before they actually read the blog. But when I’m speaking, I’m not promoting myself or what I do much at all, as it’s about consumer questions, so there has to be some consistent messaging as well with each post.

Always appreciate your feedback man and hope you’re off to a great Monday brother.



alvin donovan April 27, 2012 at 5:52 pm

I listened to your gig on Social Media Summit and thought it was really great and also applicable to all types of businesses. Good work!

Alvin Donovan


Elena Anne April 30, 2012 at 12:46 am

Those are the very same questions that I have asked myself one time or another throughout blogging. Thanks for the great answers.


Jens P. Berget May 1, 2012 at 2:09 am

Hi Marcus,

I’ve listened to your first episode and it was awesome. I can’t wait for the second one. I usually listen when I’m running or out walking, that gets me fit and alert at the same time :)


Marcus Sheridan May 2, 2012 at 12:05 am

You’re officically awesome Jens, and I appreciate all your support my man….and I think you’ll find episode 2 is much better than #1, and hopefully that trend will continue. :-)


Amilli Dostaonia May 5, 2012 at 9:25 am

Well yes I seriously think this sort of mishaps may happen from time to time…


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