Mad Marketing Podcast #4: No Blogging Ideas, Metrics, and More!

by Marcus Sheridan


Well it’s that time again folks and I’m excited for this week’s Mad Marketing episode, as we discuss your awesome questions that have been absolutely flying into my inbox over these last couple of weeks.

For this episode, we’re going to talk about two articles that really lit a fire under certain readers– “Why Social Media is NOT a Tool” and ” The 10 Most Meaningless Social Media Metrics in the World”– as well as a bunch of other excellent questions, as shown below. As always, if you’d like to subscribe in iTunes, you can do so here or just right click the link at the top to listen in MP3.


1.  From Bryan

Hi Marcus, great seminar today by the way. I’m a fresh graduate from university and this is all stuff I did not learn in school. This is actually useful for my job.

As for your question, one of my biggest struggles with inbound and content marketing, I think the hardest thing will be to know what to say and how to say it. I’m relatively new to this industry, so I’m not sure what consumers are asking, but I will find out by asking my colleagues that have been working in the industry for a while. I have blogged a few times and I was already running out of ideas and I don’t even know if people read them….

2.  Regarding my “Social Media is NOT a Tool” article (from the TSL newsletter):

From Jeannine

Love you Marcus, but I have seen the opposite-> Businesses failing at using social media because they DON”T believe it is only a tool. They believe it is a magical entity that will grow their businesses for them for free. Pretty much, they believe that if you know where to click and what boxes to check, you’re well on your way to a fabulously successful social campaign….

Same article:

3.  Joe says….

Marcus, so refreshing to read you post! We are SOOO on the same  page. I am emphasizing Social Business rather than Social Media for the exact reasons you outlined….

4.  From Mark….

I have a website and am just starting to use a blog to help drive traffic, etc. How often did you blog at the beginning and do you have any advice for a beginner at blogging?

5.  From Craig…

Marcus—Terrific eBook! You invited contact, so here’s a quick question: I am looking at potential speaking engagements (I just did one for free) and I’m curious how you determine when it’s expected that a fee will be paid to the speaker (and how much) and when the presentation it gratis

6.  From Troy Claus

Why I love your stuff is because you make me have heated debates with myself LOL! I will read what you write, agree with you, then build a case why I disagree, only to build a counter case against that…so well done :-)

Mad Marketing by Marcus Sheridan, The Sales Lion

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{ 13 comments… read them below or add one }

Melonie Dodaro June 3, 2012 at 8:19 pm

So really refreshing to note how you affect your followers simply by the posts you make. Aside from the many valuable insights that you share, it is making readers think and ask questions about themselves and what they do which really spell the difference.


Marcus Sheridan June 4, 2012 at 1:10 pm

You’re incredibly kind Melonie, thank you. To be able to answer questions from awesome folks all around the world is one of my greatest pleasures to what I do. And I hope it will only continue going forward. :-)



Jens P. Berget June 4, 2012 at 9:05 am

Hi Marcus,

I can’t wait to listen to this one. I haven’t told you this lately, but I am listening to all of your episodes, and the first one was awesome, and it just keeps getting better :)

Awesome is the word to describe it.


Marcus Sheridan June 4, 2012 at 1:04 pm

You’re simply one of the best Jens, and I can’t thank you enough for all the support, really. :-)



Jason Konopinski June 4, 2012 at 11:55 am

Looking forward to seeing you again, Marcus. Let’s do an interview. :)


Marcus Sheridan June 4, 2012 at 1:00 pm

I’d love that man, let’s make it happen. :-)


Jason Konopinski June 4, 2012 at 3:01 pm

Right on. I’ll be at the convention center around 12:30 – 1 tomorrow. Can’t wait to see you again.


Jon Loomer June 6, 2012 at 10:37 am

Quick question, Marcus… How do you track the number of people who subscribe to or listen to your podcast? I published my third episode today, but I have no idea how many people are listening. Doesn’t look like iTunes provides any of that data. Do you just use the Page Views data in Google Analytics, or is there something more obvious that I’m missing?

Thanks in advance, and keep up the good work!


Marcus Sheridan June 6, 2012 at 10:49 pm

I’m not the best to answer this Jon but I can measure mine in feedburner, can you?


Jon Loomer June 6, 2012 at 10:56 pm

I guess that using Feedburner would answer how many people subscribe, particularly via iTunes (I think?), but what about individual plays? It wouldn’t give that info, right? Or am I just ignorant on Feedburner?


Jalanda James June 19, 2012 at 4:17 pm

I love your blog. You have one smart bunch of commenters.

I wish people learned to ask focused questions like them instead of dragging their questions on and on with backstory galore.

Did you experience that at any of your conferences and if so how do you deal with it.

At one group of Toastmasters, if you over extended your talking time, they would start clapping until you shutup! Love That!!!


Marcus Sheridan June 21, 2012 at 1:25 am

I think the key is, at least at conferences Jalanda, that I keep the pace fast and ask constant questions to the audience, which keeps them on their toes but clearly makes it feel like a discussion, and not a lecture.

Rarely have I ever gotten “bad” questions in a seminar, and when they are bad, it’s not too hard to reel everyone back in.

Thanks so much for your thoughts Jalanda!



Medha June 27, 2012 at 2:49 pm

That was an awesome and useful podcast. Just today I found your blog and I am really glad I found it. I am sure there is more in store for me on your blog.


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