Mad Marketing Podcast #6: Poor Blog Traffic, Dumb Typos, and More!

by Marcus Sheridan

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Ever heard of someone who has written 2,000 blog posts but doesn’t get much traffic? Yeah, crazy huh? But that’s the problem a TSL reader emailed me about, which ended up on the Mad Marketing Podcast this week, along with a bunch of others that will likely apply to you and your business.

So if you’re looking to make your trip to work quicker this week, make sure you download this episode, I think you’ll really enjoy the relaxed, fun, and somewhat goofy pace of the show. :-)

Also, on a quick side note, my friend Ryan Hanley recently started his podcast as well– Content Warfare–  it’s excellent, so you may want to check it out and add it to your list of podcasts you listen to.

Finally, as we discuss eBooks in this episode, I mention a great resource if you’re looking to learn about publishing your book/eBook online– Jim Kukral–Jim has been crushing the online publishing niche lately, so give him a look if that’s something you’ve been thinking about.

As for this week’s questions, here you go:

My biggest problem is working on creating inbound traffic!  Have almost 2,000 health related posts, but only about 1200 unique visitors / month.  I don’t mind putting in the time, but I write so that the world can read!!  I just don’t feel that I’m achieving that well right now…

James in Arizona

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My biggest problem is knowing a general 10,000 foot view of what the general “buckets” should be for inbound marketing. What main “headers” make up a complete inbound marketing plan?

Santiago

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Marcus,

Excellent article, and timely….I’ve also experienced first hand the excuses of “our company is in a niche field” and “people only search for us when we are needed”.  And another I thought you might appreciate…  “What the folks (like Marcus or HS) don’t understand is that content doesn’t save us money from the traditional marketing, because we were never doing the traditional marketing”.  Meaning, we rely 100% on word of mouth referrals – and don’t use newspaper, TV, radio, billboards, etc.  ……..

Have a killer week bro,

Jason

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Nice article today re making a blog look like a business. Clipped it. Plus one’d it. Pinned it. But pssst… there is a “you/your” typo in the very first line. I’d want someone to mention it to me – the blogger’s equivalent of telling a friend they have spinach in their teeth. Have a great day!

Sarah

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Marcus,

I am just getting started in inbound marketing, and was investigating HubSpot when I came across your reviews.  I believe I know the answer to this question, but do you think that they can be helpful to my small business.  I run a small egg products company that is a start-up.  We are just entering our 3rd year and I need to grow.

Now my largest problem is working capital, but my second issue is customers and opportunities.

Egg products you are probably not familiar with.  I pasteurize liquid egg and sell it to manufacturers – such as bakeries and dressing manufacturers to even small bakeries.  To give you an idea of scale my old company sold 1,500,000#s per week in southern California (for example the Cheese Cake Factory uses 85,000 #s per week).

My company is really still small – but I feel that this would be one way of stimulating growth.

 

Carl

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Hi Marcus,

Thanks for the encouragement to create an ebook which I finally did.  Since you push eBooks a lot, I thought I’d give you a report of what I did, since it was a bit different than you.

Anthologize was a bit over my head, so I put most of my ebook together using Zinepal.  Then added to it and created inner links in a pdf editing software called PDFill, which is pretty cool because it’s only $20 bucks.  All together, I probably put 4 to 6 hours into the project (only 47 pages though)

Had the cover designed for $20 bucks on odesk.

My plan is to give it to anyone who signs up for my newsletter, or anyone who gets a quote at my site will receive the link to download it without having to sign up for my newsletter.

You can see the lead capture form down on the right hand side of my page www.InsuranceBlogByChris.com

 

Sincerely,

Christopher J. Huntley, Insurance Agent, Huntley Wealth™

Your Turn

Questions about the episode? Anything you’d like to ask for the next Mad Marketing podcast? Don’t hesitate to leave your thoughts below.

(Note** If you don’t want to listen on iTunes but would like to hear the episode via MP3, just click the “download” link at the beginning of the post.)

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{ 7 comments… read them below or add one }

Lana Waller July 15, 2012 at 9:53 am

Hi Marcus,
Loved the podcast. Everything you say makes so much sense. We are using the Studio Press Agent Press theme for a Real estate business. I had also looked at Thesis, but the Agent Press theme seemed to have the best look for real estate and we can have the idx plugin for listings. I was already going the same direction as some of your suggestions without even knowing it. I had looked at the sites of our main competition and see their landing pages are so full of text I don’t even want to look at them. Since I have been on Pineterst for a year now I completely get how most people are very visual. This is probably why YouTube and also Instagram are so popular. The last thing I wanted was a bunch of text on the landing page. I did pick 3 images for the slider which will have minimal text. I will also have very clear calls to action. I am finishing up your eBook. I really think we should create an ebook for our site. I don’t think any other Realtor in our area has one that you can download in our area. I have taken many webinars and done much research into the redesign of our site and everything you say connects with me and really gets me excited to finish this project and get testing it out. I am not sure if you do this, but would you review our design after it is in the finishing stages. I think we should have everything pretty much on track. I just want to make sure I am not missing something obvious that we could easily change prior to it going live. Please let me know.
Thank you

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Ryan Hanley July 15, 2012 at 11:28 am

Marcus,

Thanks for the shout out dude. Your podcast has been a complete inspiration to me and I’m loving the Podcast format… It’s exciting to be able to deliver content to an audience in your live voice.

Additionally the ability to dive deep on certain topics that may otherwise be overwhelming in the written form is so valuable.

Appreciate all you do brother and as always I’m looking forward to getting episode #6 on my iPod.

All the best

Hanley

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Mark July 15, 2012 at 1:13 pm

You goofball!

I got some great insights on this podcast Marcus.

Please change up your two-week podcasting schedule to weekly… It will help your traffic grow – hehe!

Thank you : )

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Tom Treanor July 16, 2012 at 12:35 pm

Hi Marcus,

I’ve been listening to your podcast and am really enjoying it. Keep up the great work. Also thanks for tipping us off to Ryan’s podcast. I’m looking forward to hearing about “content warfare” too!

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Owen Blevins July 20, 2012 at 5:48 pm

Marcus,
Another great Q&A session. Thanks as always for sharing your knowledge with all. I always get some great nuggets from your sessions. Going to work on my own book this summer. I’m pumped after listening to your suggestions.
Rock on my friend…

Owen

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Marcus Sheridan July 23, 2012 at 2:11 pm

Love it buddy. Thrilled to hear it and hope to catch up soon my man!

Marcus

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Gary Fage July 30, 2012 at 2:12 am

Marcus.
Many thanks for your great work; you bring such clarity to what can be a very confusing business to the inexperienced.

I was intrigued by the story of James from Arizona who writes so much content but only gets 1200 hits a month. Your comments about SEO were as usual spot-on and I intend to start looking more closely at this stuff with regards to my own Blog.

However what really hit home for me is how different, people’s expectations can be. I operate a business in the UK supplying cleaning products to contractors and have a specific target audience. For me it’s not really about the amount of hits I get its more about getting to the right people to view what I am producing.

I get about 1400 hits a month and while higger numbers would be flattering, if I don’t get the right people viewing my content I am wasting my time.

I wondering if bloggers aiming at the Business to Business market can expect to get less hits than those targeting private individuals?

Gary

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