77 responses

  1. Walter Pollard

    Marcus and Rich – you are spot-on with priorities and requirements based upon individual client needs. The cookie cutter approach with a narrow focus for onboarding a client is doomed for failure. All three of these platforms are worthy of consideration and should be thoroughly reviewed by inbound and content marketers.

    I believe this is the most thorough review, and best comparison of these three marketing automation software packages available today. This is produced with great detail, consideration and unbiased opinions.

    Fantastic work!

    • Rich McElaney

      Thanks for your feedback Walter – much appreciated!

      Prospective buyers have to do the upfront homework in determining and defining their needs. They also have to take stock of the available resources to support the adoption of any of these tools. Good prep and planning speeds up the payback!

    • Marcus Sheridan

      Walter, really appreciate the kind words my friend. This one took a couple of minutes longer to write, that’s for sure ;-)

      Talk soon bud,

      Marcus

  2. Gemma Brewis

    Marcus, Rich,

    First of all thank you for this great guide!. I am currently looking at implementing a marketing automation strategy and this guide is exactly what I needed. This will save me time and for that I am grateful!.

    Thanks Gemma.
    @sharepointgem

    • Rich McElaney

      We’re glad this can be a helpful resource for you Gemma and thanks for your kind words!

      Good luck with your implementation!

    • Marcus Sheridan

      Gemma, we’re thrilled to help, and don’t hesitate to shoot us more questions as they arise.

      Good luck!!

      Marcus

  3. Darnell Jackson

    This is interesting I spent many years working with Planview and Aprimo and I noticed these new competitors coming in back in the day as start ups.

    Infusionsoft and Salesforce is also another very popular option also.

    I agree with you it all depends on what you really need.

    It’s easy to overspend on software most companies would come out better using OfficeAutopilot or even ZOHO based on their budget and revenue prospects.

    • Rich McElaney

      There are lots of good options available these days Darnell – no question about it. And the lines between functionality offered are getting a little blurry – which makes it more challenging to choose.

      We’re going to look closer at some of the platforms you mention here in the near future – love to get your feedback when those come out!

      Thanks for your insight here!

    • Marcus Sheridan

      Good stuff Darnell, and we’ll actually be writing about some of the companies you’ve mentioned.

      Best,

      Marcus

  4. Jon Loomer

    My goodness. This is ridiculously incredible. The amount of work you must have put in to publish this… insane.

    HIGH quality. And if it’s not already #1 on Google for your money keywords, it’s about to be!

    • Marcus Sheridan

      Hahaha, yeah, I was up for two straight nights until 3am Jon, it was brutal…but worth it.

      And yeah, from a search standpoint, it was a home-run, immediately ;-)

      Good seeing you bud,

      Marcus

  5. Ruth Zive

    I’ve been waiting for this Marcus, and you did not disappoint. You’ve saved me a great deal of homework! One thing I can add (though admittedly, my level of familiarity with all three of these solutions is extremely rudimentary), we have a client whose target market is very ‘verticalized’, although some leads and contacts cross verticals. Apparently, according to their investigations, Marketo was the only automation solution that was able to handle multiple Salesforce instances of the same account. Does that make sense to you? Just curious if this is indeed the case.

    • Marcus Sheridan

      That does make sense Ruth, and although I can’t say that I’ve got experience w multiple verticals, it’s a very relevant point.

      And thanks so much for showing interest in this series Ruth.It’s not for everyone, but with those agencies and consultants that are really getting their elbows dirty, I think it’s pretty darn important we’re all at least casually aware as to what is out there.

      Smiles :-)

      Marcus

  6. Jon Miller, Marketo

    Thank you Marcus and Rich for such a comprehensive post. As the co-founder of Marketo, I fervently believe that the more attention this exciting technology gets, the better. So I appreciate you calling more attention to the space!

    We founded Marketo with a simple vision: to make powerful marketing
    software that was still easy to buy, easy to own, and easy to use. We’ve built a solution that’s affordable and easy, but also one that you’ll never outgrow. I think this strategy of “powerful but easy” has paid off: in the last five years, more companies have selected – and gotten successful with – Marketo’s marketing automation than any other vendor. (This includes big companies and small start-ups alike.) What’s exciting is that this creates a growing community of expert users, library of best practices, and ecosystem of integrated third-party products and partners. (Note: we actually have over 100 partners, so I don’t understand why you would say very small number of actual partners.) We call this “network” the Marketing Nation, and like a social network, each additional customer makes the Marketing Nation more powerful to drive success for the next customer (you!).

    Our ability to make more companies successful with marketing automation is a key reason why Salesforce customers selected Marketo as the Best Marketing Solution five years running, and it’s why CRM Magazine named Marketo the marketing solutions category winner in the 2012 CRM Market Leaders awards for the 2nd year in a row.

    In addition, here are some links to additional 3rd party evaluations of various vendors (free downloads from the Marketo website).
    Sirius: http://www.marketo.com/reports/2013-siriusview-marketing-automation-platforms-/
    Gartner: http://www.marketo.com/reports/gartner-magic-quadrant-for-crm-lead-management/
    Raab (SMB segment): http://customerexperiencematrix.blogspot.com/2012/08/raab-report-act-on-eloqua-pardot-and.html

    Finally, I do understand that some of our competitors like to portray us as expensive or complicated. However, our solutions start as low as $1,195 a month, which is certainly in the reach of most companies – and if you dig into the functionality, you’ll see that our Spark edition compares favorably with higher-end editions from companies. But more importantly, when most companies build a business case they find that the revenue benefits you’ll enjoy when you achieve your goals are much more significant than any small price differences – so if your goal is to be successful, then it’s usually best to choose the solution with the best chance of getting you there.

    As anyone who reads by book The Definitive Guide to Marketing Automation (www.marketo.com/DG2MA) will see, I’m always happy to share neutral opinions on what’s required for marketing automation success and how to find the right solution for your company (chapter 7). Feel free to ask my any additional questions here, or at jon [at] marketo.com.
    - Jon Miller, Marketo

    • Marcus Sheridan

      Jon, great comment, and thrilled you stopped by man. You’re right, this space is growing by the day, and conversations need to be had, educating the public must be the goal.

      I plan on making this a dynamic article, one that gets adjusted and changed with time so that it properly reflects the growth of all 3 companies, and certainly hope you’ll let me know when those things occur, although we’ll be paying close attention :-)

      Keep up the great work,

      Marcus

  7. Matt Mansfield

    Awesome piece Marcus! Definitely sharing far and wide.

    One question: how does Infusionsoft compare to these three? Is it even in the same ballpark?

    -Matt

    • Marcus Sheridan

      Hey Matt, great seeing you bud. Infusionsoft is certainly more targeted to the small business currently and isn’t what I’d call an “enterprise solution.” This is also why you see so many solopreneurs and bloggers use Infusionsoft.

      • Matt Mansfield

        Ah, that makes sense, thanks. I went back a couple of posts and read your take on Infusionsoft – thanks for that as well!

        -Matt

  8. Damian

    Good summary – a few comments:

    1. Marketo offers direct integration with a variety of “event” providers out-of-the-box including Webex, Gotomeeting and a few others. It also integrates with Data.com – not sure about Olark.

    2. What about Eloqua reporting? You go into great detail about Marketo’s reporting, but then jump into Salesforce/CRM integration for Eloqua. Would love to hear you comments on this.

    3. Lastly, does Eloqua charge by the # of contact/lead records? Might alter the pricing picture/total value in comparing the two.

    Thanks for the article – great stuff!

    • Marcus Sheridan

      Damian, so glad you stopped by, I appreciate it very much.

      Nice point about the “event” providers, as that was an area I would have liked to discuss more.

      Eloqua’s reporting is quite solid, in terms of lead behaviors and such, certainly comparable IMO to Marketo.

      Regarding how much they charge, yes, the # of contacts has an influence, and would like to refine that part of the post better if I could.

      Marcus

  9. Mark Schaefer

    Thanks for doing the heavy lifting Marcus. Job well done!

    • Marcus Sheridan

      Appreciate it Mark. I feel like I went through a year’s worth of college classes in about a week to come up with this post :-)

      Look forward to seeing you in San Diego soon bud,

      Marcus

  10. Davina K. Brewer

    One thing – as I bookmark for sending to clients – is the cost (spend it to make it). Not just the buy-in and operational, but the on-going management by people who know how to get most out of this. I know I’m a little broken record about automation — simplifying processes, completing rote tasks; you’re not going to ‘set and forget’ strategic thinking or data analysis or customer support, etc.

    These are tools, they’ll save time and money – and will always require the human input to look at the data, the market and decide on what we need, what to integrate, etc. Like you said, serious commitment and cultural shift. Even though this is way over my head.. this is good stuff and I’m sure 4K words barely covers it. Which is kinda the point, isn’t it? FWIW.

    • Marcus Sheridan

      Davina, really great point. This is very much a “cultural” thing, which I think is exactly why so few companies do it well.Heck, most never take the time to truly learn 80% of the tool’s capabilities.

      And yes, 4k is just the tip of the iceberg with this group, especially considering the dynamic changes they’re always undergoing.

      Great seeing you lady!

      Marcus

    • Jon Miller, Marketo

      Davina — Thanks for your insight. The need to invest in people, process, and content is another reason why the minor price differences between solutions is ultimately not the main factor to consider. Focus on the total investment needed AND on the value you’ll create.

      • Davina K. Brewer

        Well said Jon. Many small biz I work with forget the people parts of the equation – content and critical thinking especially – when they hear ‘automated.’ Mistake, hurts the value they get in the end.

  11. Joseph Manna, Infusionsoft

    Great overview, Marcus. I learned a handful of things about this comparison. I appreciate the focus and the intensity you’re putting into uncovering the specifics around current marketing automation solutions on the market.

    Looking forward to learning from many more insightful comments!

    Joe

    • Marcus Sheridan

      Our pleasure Joseph. One thing about this–There is plenty of room for everyone considering we’ve tapped into less than 5% of the market.

      Keep up the good work over there at Infusionsoft,

      Marcus

  12. Jon Miller, Marketo

    Thank you Marcus and Rich for such a comprehensive post. As the co-founder of Marketo, I fervently believe that the more attention this exciting technology gets, the better. So I appreciate you calling more attention to the space!

    We founded Marketo with a simple vision: to make powerful marketing
    software that was still easy to buy, easy to own, and easy to use. We’ve built a solution that’s affordable and easy, but also one that you’ll never outgrow. I think this strategy of “powerful but easy” has paid off: in the last five years, more companies have selected – and gotten successful with – Marketo’s marketing automation than any other vendor. (This includes big companies and small start-ups alike.) What’s exciting is that this creates a growing community of expert users, library of best practices, and ecosystem of integrated third-party products and partners. (Note: we actually have over 100 partners, so I don’t understand why you would say very small number of actual partners.) We call this “network” the Marketing Nation, and like a social network, each additional customer makes the Marketing Nation more powerful to drive success for the next customer (you!).

    Our ability to make more companies successful with marketing automation is a key reason why Salesforce customers selected Marketo as the Best Marketing Solution five years running, and it’s why CRM Magazine named Marketo the marketing solutions category winner in the 2012 CRM Market Leaders awards for the 2nd year in a row.

    In addition, here are some links to additional 3rd party evaluations of various vendors (free downloads from the Marketo website).
    Sirius: http://www.marketo.com/reports/2013-siriusview-marketing-automation-platforms-/
    Gartner: http://www.marketo.com/reports/gartner-magic-quadrant-for-crm-lead-management/
    Raab (SMB segment): http://customerexperiencematrix.blogspot.com/2012/08/raab-report-act-on-eloqua-pardot-and.html

    Finally, I do understand that some of our competitors like to portray us as expensive or complicated. However, our solutions start as low as $1,195 a month, which is certainly in the reach of most companies – and if you dig into the functionality, you’ll see that our Spark edition compares favorably with higher-end editions from companies. But more importantly, when most companies build a business case they find that the revenue benefits you’ll enjoy when you achieve your goals are much more significant than any small price differences – so if your goal is to be successful, then it’s usually best to choose the solution with the best chance of getting you there.

    As anyone who reads by book The Definitive Guide to Marketing Automation (http://www.marketo.com/DG2MA) will see, I’m always happy to share neutral opinions on what’s required for marketing automation success and how to find the right solution for your company (chapter 7). Feel free to ask my any additional questions here, or at jon [at] marketo.com.

    - Jon Miller, Marketo

  13. Andrea T.H.W.

    Great post Marcus, massive and well detailed. If someone is looking for answers about these softwares here finds everything.

    There is one silly question that comes to my mind though, even if clearly you are talking about high level services: given the monthly price how much time is needed just to cover the investment and then start to earn? If a service costs 3,000 bucks per month it must give me a ROI of 4,000 at minimum otherwise I’m on the losing side. If someone pays 36,000 bucks per year how much and when can he or she expect to earn from these services?

    Very interesting as usual, have a great weekend! :)

    • Jon Miller, Marketo

      Good question, Andrea. My perspective is that the upside from these services (including Marketo) usually is much larger than the investment.

      Let’s say you are a $10M revenue company with a marketing budget of $500,000 a year. Nucleus Research found that that these investments average a 3.4% reduction in administrative overhead. That’s $17K savings a year. But the real ROI comes on the revenue side. Nucleus also found that companies average a 4% increase in sales productivity, which is $400,000 a year. Total upside: $417K for an investment of $48K.

      So for most companies, even small businesses, marketing automation makes a ton of sense. If you are a VERY small business (e.g. too small to even have a ‘marketing department’) then it is possible that marketing automation solutions may be too much for you. But as Davina points out above, if you are that small, you may not have the time or resource required to invest in the solution for maximum success.

      • Andrea T.H.W.

        Hi Jon, nice to meet you and thanks for your answer. I see your point and it’s right, these are solutions and services for big enough businesses so prices and services offered go together. And with that numbers a small increase is a lot of money.

        Not sure that this is the only way to get maximum success though but being that my marketing department it’s me I’m a bit biased. :)

        Thanks again and have a great Sunday!

    • Marcus Sheridan

      Andrea, thanks for jumping in the conversation here bud. My answer is a simple one– The tool in and of itself doesn’t make money, but *how* we use the tool is what makes the money.

      So if you’re using it the right way, and really leveraging content properly, you can get immediate returns on this stuff. Heck, I know I did. But for some, it’s slower. That’s why it all depends.

      But for those that use it and use it well, boy is it worth it.

      Cheers,

      Marcus

  14. Eran Malloch

    Hi Marcus,
    I’ve been passing the wasted time I have (currently stuck in hospital) reading your EXCELLENT ebook.

    Fabulous body of work and it has really inspired me to get serious about inbound/content marketing for my company.

    While I have looked at hubspot & marketo as options for us, I just cannot justify their costs for a variety of reasons.

    1) I am a wordpress user since v1.5 so know and love it a lot. I dont need a simple cms since I know basic html already.

    2) we use salesforce as our crm and there’s no way I could persuade upper management to change.

    3) I have plenty of experience with email marketing tools such as aweber and mailchimp and would prefer to keep using 1 of them.

    I understand the power of these tools to integrate all this functionality into 1 platform but don’t wish to change mid stream.

    So my question is: how do I integrate WP, salesforce, aweber/mailchimp/infusionsoft into 1 centralized system to achieve good to great results matching what these platforms offer?

    Particularly tracking leads to and around our site (perhaps using kissmetrics?)…

    I know you use wordpress and so forth so I was hoping you might be able to advise how I could best keep using the tools I know already?

    Thanks in advance for your advice and keep up the excellent work. You are a fantastic teacher and writer and your efforts are greatly appreciated.

    Eran

    • Jason

      Just commenting that I’m surprised nobody has responded to you. I’m in a similar boat and just asked a similar question.

  15. Ritch Brandon

    What an impressive post, guys! Great information that will be very valuable to anyone considering implementing inbound marketing/marketing automation.

    As a fellow HubSpotter, I’m always on the look-out for information about competing platforms so I can guide my clients armed with as much knowledge as possible. Do you have clients currently using Pardot, Marketo, or Eloqua? I would love to know about their customer service experience and satisfaction with the platforms.

  16. Matt

    I notice that in 2 places in this post, you refer to Marketo, when I believe you are actually referring to Eloqua.

    1) You write, “As with Pardot and Marketo, Eloqua has a very robust email platform, with multiple templates to choose from and customize while using a very simple user interface. In fact, the interface for building an email with *Marketo* is the same interface they use in their landing page creation. …”

    But here, it seems you mean to say that this is true for Eloqua.

    2) Microsites discussion… You write, “Just as it was with email, Eloqua shares many of the same characteristics as Pardot and Marketo when it comes to landing page creation—predesigned templates, dynamic content, drag and drop images, powerful form customization, etc. One feature of note here is what *Marketo* refers to as “Microsites.” Specifically, they state…”
    And what follows is text from *Eloqua* referring to their hypersites(TM).

    Otherwise, a helpful article. Thanks.

    • Marcus Sheridan

      Matt, thanks for that, appreciate you pointing it out!

  17. Shannon Brunston

    You listed not being able to do A/B testing as a main detractor for Eloqua. Its pretty easy to set up emails as tests, even though there isn’t a feature that does this automatically. http://topliners.eloqua.com/thread/6994

    This is a great post I’ll definitely be bookmarking!

  18. Jared

    With Marketo recently filing to go public you have to think HubSpot is next. With more ad dollars going online, these companies have a lot of potential.

  19. Jason

    Let me first say that I’m a complete noob (I’m basically a recent grad). That said, fantastic evaluation, just what I was looking for! I’ve actually re-read it a couple times (as I still don’t fully understand what marketing automation is, or why I need it) My only gripe is that I wish Hubspot would have been in this direct comparison (Can you offer up how Hubspot would fit into this particular comparison?). Our firms is small (and the marketing budget is basically nonexistent). I love the features of Marketo, but not the pricing. I know that a major reason for my firm’s interest in the software is SEO management – but I didn’t see a lot of detail around that in the report. Is SEO something we will still need to go third party for? Is improved SEO even a “feature” of this type of software? Again, sorry if these questions are redundant or off topic, I’m just trying to wrap my head around this whole thing. As the end user, I’m more interested in the CMS capability, but my boss’ favorite catchphrase for the past couple months is “SEO.” So, I’m looking for a way to supercharge our SEO, organize and automate our email campaigns (currently done in Constant Contact), track visitor movements (to include what they download/click, what they “like/share” and who then sees their “likes/shares”) and streamline the website updating process. (Our overseas developer custom built our site with no CMS feature, do I need a CMS built into our website in order to manage content via Hubspot/Pardot/etc.? Does Hubspot host the site? I’m lost on this bit)

    • Jason

      I forgot to mention Act-On, any thoughts on them?

    • Jason

      My apologizes for the typos…yick!

  20. Dave

    Might be a obvious answer to this obvious question but…

    …from a pitface point of view, looking at Marketo especially here and the design and build of emails and landing pages, i am assuming there is an import HTML function available? Everything sells it through the WYSIWYG functionality. If i have a team that want to design and build the old fashioned way and then import, this is possible yeah?

    Thanks

    • Jon Miller, Marketo

      Dave — you are correct, it’s possible to import HTML to create an email. You can also add custom HTML to landing pages, though typically we don’t see customers create the entire LP from scratch in HTML.

  21. Laurie

    I also was hoping there was a comparison to HubSpot in here… perhaps it’s elsewhere on your blog?
    I’m not new to marketing automation. I’m a veteran of Pardot and have been using them for 3 years now, but when I learned that HubSpot gained lead nurturing capabilities, which they didn’t have 14 months ago, I became intrigued and have been considering switching… should I?

    • Scott Rossow

      Hi Laurie! I’m intrigued to see how Marcus responds as well (looks like he’s in Indy this week speaking and may be a bit behind on his comment-responses) but in the interim, if you have specific questions or would like a more biased perspective from a HubSpot sales guy, I’ll gladly raise my hand. srossow (at) hubspot .com . As with the rest of HubSpot’s capabilities, our view on Marketing Automation is a bit different and Inbound-focused than the vendors above. I’d love to share some thoughts as we await Marcus’s perspective.

  22. Leslie Tyng

    Thank you for this in-depth analysis of Marketo, Pardot, and Eloqua.This information helps to shape decisions about marketing automation software. However, the examination of only the “top 5″ (company size) marketing automation vendors ignores the abundance of other MA vendors in this relatively new industry. For instance, we have been using Lead Liaison’s MA platform with great success (close rate up 12% in two months). As a mid-size financial software vendor we tried Marketo and Pardot and found the pricing model didn’t meet our budget.

    We looked at smaller vendors and found better success at negotiating pricing to our advantage.I realize it takes great effort to review such a broad group but it may be helpful to write another post about some of the mid-tier vendors. Perhaps some pricing comparisons??:) Thanks for keeping us informed

  23. William Boyd

    I am not a huge proponent of Eloqua, but I will point out that your statement that “Eloqua Cannot split-test emails” is not really correct. There is a pretty simple way to split a segment of contacts randomly to do A/B testing in their program builder. Perhaps you are talking about something else.

  24. Tom Gaydos

    This is truly a great write-up, Marcus. Having gone through this exact analysis about months ago, I can safely say that you hit on almost every important aspect of these systems. As these were my final 3, I agree that these are the top choices in the market. At Evolve IP, we ended up choosing Marketo and have had great success with them thus far. All 3 are extremely capable systems, but the more advanced Analytics and super-tight SFDC integration were too good to pass up.

    I’d love to see a comparison of some of the systems that are maybe a step down from this tier from a pricing perspective. Maybe a HubSpot vs. Silverpop vs. Genius (of which I’m a big fan.)

    Keep up the good work, my man. You’ve got a new reader here, that’s for sure.

    • Marcus Sheridan

      Tom, so glad you enjoyed this and appreciate the suggestions as well. :-)

      Best to you sir,

      Marcus

  25. Zeeshan Dogar

    Eloqua does integrate with PPP/Adwords, which the article incorrectly states as does not.

  26. Julia

    Hey, this is just brilliant. Thanks for putting it all together. Definitely need to be shared:) I think that choosing a right marketing automation software is a difficult task! I work for a company that helps people to find awesome software, and questions about picking this type of tools are very frequent.

    I wanted to share with you guys the review of Marketo – http://www.getapp.com/blog/marketo-review/

    Hope you will find it useful!

  27. Volker Hartzsch

    Great overview!
    Thanks a lot, I know this takes time.

    Have you tested OfficeAutoPilot/Ontraport?
    Any comments or recommendations how they rank compared to the solutions discussed here? Definitely a different price level.

    Thanks,

    Volker

    • Marcus Sheridan

      I haven’t yet Volker, they are certainly a company I’ll be looking at in the future though. :-)

      Marcus

      • Volker Hartzsch

        Thanks for your fast response.
        Appreciated :-)

        Volker

  28. Tatiana

    Pardot was acquired by SalesForce about 1-2 months ago. I hope they make substantial changes to fields, so that SFDC lookup , formula, and dependent fields are visible in Pardot.

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  30. Tony Yang

    Great post!

    You’re absolutely correct in saying that determining the best tool is really dependent upon your goals and objectives as a marketer, and the needs of your company.

    We created an interesting infographic earlier this year that shows the differences between the types of marketers that use Marketo versus those that use Eloqua. You can view it in the link below. What do you think?

    http://www.mintigo.com/battle-of-the-marketers-marketo-vs-eloqua/

  31. Cate

    What would be your review of these systems as it relates to B2C marketing?

  32. Reto Stoeckli

    Great Post!

    This is a great overview and also interesting comments from the audience.
    Thank you.

    As Marketing Automation is coming popular in Switzerland, these kind of questions been ask a lot. Due to the fact, that we have lot of smaller companies, Act-On Software could be also a solution to look at.

  33. Neil F

    Thanks for an excellent review of these marketing systems.

    Now that Pardot is owned by Salesforce it has the home advantage for Salesforce CRM customers. Good value, in house app, not many reasons to look elsewhere.

  34. Chris Fossenier

    Marcus,

    What are you thoughts on HubSpot vs. Pardot now that Pardot is a Salesforce gig? I have heard mixed reviews. Do you have any updates at all?

    Chris.

    • Marcus Sheridan

      Hey Chris, thanks for the question. Frankly, they are both evolving so fast that I believe both *can* be a good fit for just about any organization assuming they’re used the right way and leveraged properly.

      Sorry not to be of more help!!

      Marcus

  35. Vanessa Shayan

    Hi Marcus, I wanted to add an important differentiator you neglected to include under “Support and Enablement” services available to Eloqua customers. The Marketing Cloud Success Program (MCSP) is available to all clients, free of charge, for their entire duration as an Eloqua customer . This includes Success Planning, Facilitated Discussions and Performance Health Checks. Our team is comprised of marketers previously responsible for directing demand generation, marketing automation, sales and marketing operations, content creation etc. More details can be found on our website here:
    http://www.eloqua.com/support-and-services/Marketing-Cloud-Success-Program.html

    -Vanessa

  36. Paul McDevitt

    The challenge with showing the pricing here and then saying it is big dollars is that when I compare to, say, Hubspot, because of the number of contacts, I am seeing the same ballpark. If you have around 10,000 contacts, you are going to have to go for the $2,400 per month price point of Hubspot. When I look at a similar number and use the midlevel of the ones quoted above, they are coming out at about the same price point. And, I hear many stories of Hubspot implementation challenges that I don’t hear about these three. So what am I missing? You are fairly up to date on Hubspot.

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