Comments on: My Small Business Lost $30,000 This Week….and Why I’m Still Smiling http://www.thesaleslion.com/my-small-business-lost-30000-this-week-and-why-im-still-smiling/ Your Ultimate Sales, Marketing, and Small Business Blog...With some Motivation and Inspiration thrown in... Tue, 07 Sep 2010 21:37:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Marcus Sheridan http://www.thesaleslion.com/my-small-business-lost-30000-this-week-and-why-im-still-smiling/comment-page-1/#comment-171 Marcus Sheridan Thu, 11 Feb 2010 17:07:23 +0000 http://www.thesaleslion.com/?p=429#comment-171 You're very kind Daniel. I always appreciate your comments on here and I know you're just like me, just trying to give value to your readers. Thanks again man. :-) You’re very kind Daniel. I always appreciate your comments on here and I know you’re just like me, just trying to give value to your readers. Thanks again man. :-)

]]> By: Marcus Sheridan http://www.thesaleslion.com/my-small-business-lost-30000-this-week-and-why-im-still-smiling/comment-page-1/#comment-170 Marcus Sheridan Thu, 11 Feb 2010 17:05:56 +0000 http://www.thesaleslion.com/?p=429#comment-170 Bob, great to see you on here man. I've been watching you work hard getting out your brand and you're on the right track. Having a seasonal business, no doubt there are times when you've got to 'weather the storm'. Notwithstanding, I'd do whatever you can to remind your customers that before they know it, Spring will be here and they will have missed out on savings, swim times, etc. In other words, I'd suggest using your existing email list of previous and current leads and send them a copy of an article(That you've written), something like: "5 Reasons Why Pool Shoppers Regret Waiting Until the Spring to Buy Their Pool" or " "6 Silly Mistakes Pool Shoppers Make Every February"....Remember, emails are worthless without a hook and then some valuable content. Good luck and I hope to see you in Texas at the conference. I'll be teaching 2 seminars there and they are going to be freaking awesome :-) Bob, great to see you on here man. I’ve been watching you work hard getting out your brand and you’re on the right track. Having a seasonal business, no doubt there are times when you’ve got to ‘weather the storm’. Notwithstanding, I’d do whatever you can to remind your customers that before they know it, Spring will be here and they will have missed out on savings, swim times, etc. In other words, I’d suggest using your existing email list of previous and current leads and send them a copy of an article(That you’ve written), something like: “5 Reasons Why Pool Shoppers Regret Waiting Until the Spring to Buy Their Pool” or ” “6 Silly Mistakes Pool Shoppers Make Every February”….Remember, emails are worthless without a hook and then some valuable content. Good luck and I hope to see you in Texas at the conference. I’ll be teaching 2 seminars there and they are going to be freaking awesome :-)

]]> By: Daniel M. Wood http://www.thesaleslion.com/my-small-business-lost-30000-this-week-and-why-im-still-smiling/comment-page-1/#comment-169 Daniel M. Wood Thu, 11 Feb 2010 16:17:56 +0000 http://www.thesaleslion.com/?p=429#comment-169 Well done Marcus, and well said! At first look it looks like you guys ran into all kinds of bad look with the weather. But as you say, he investment you have made on your company is substantial. You will have to right off those 30 000 dollars as a marketing investment, an investment that probably will make you many times that in the future. As long as you invest in yourself you always make more than you spend, as you know this is something I like to discuss on my blog. The use you have made of your time is great and when the weather clears up you will be well prepared to reap the rewards of all your hard work! Good luck to you! Daniel <a href="http://lookingtobusiness.com" rel="nofollow">Looking To Business</a> P.S. I just want to add a thanks for your hard work. Another great article that you can with pride add to your archive! Well done Marcus, and well said!

At first look it looks like you guys ran into all kinds of bad look with the weather.
But as you say, he investment you have made on your company is substantial.

You will have to right off those 30 000 dollars as a marketing investment, an investment that probably will make you many times that in the future.

As long as you invest in yourself you always make more than you spend, as you know this is something I like to discuss on my blog.
The use you have made of your time is great and when the weather clears up you will be well prepared to reap the rewards of all your hard work!

Good luck to you!

Daniel
Looking To Business

P.S. I just want to add a thanks for your hard work. Another great article that you can with pride add to your archive!

]]> By: Bob Reynolds http://www.thesaleslion.com/my-small-business-lost-30000-this-week-and-why-im-still-smiling/comment-page-1/#comment-168 Bob Reynolds Thu, 11 Feb 2010 14:29:37 +0000 http://www.thesaleslion.com/?p=429#comment-168 Marcus, I'm new to your blogs but have read many of your articles. I have been in this crazy business for almost 5 years now and I really do love it. I started out working for the Hoover Family here in Michigan to take care of thier financing and one day there was an extra lead so I decided to run it. I ended up selling the pool and my career in financing was over. Not sure if that was good or bad for me but I do know I am much happier now. After working for the two largest fiberglass guys in the state and selling $2M each year in gross sales I decided "Hey, I can do this on my own." I to am sitting here in the snow wondering what kind of year this is now going to be. I became a Leisure Pool retailer and have had nothing but support from my representative, Chris Bradford and his fabulous wife Desra. The help they have provided my dealership is priceless to me both financially and spiritually. Can you suggest where my efforts would best be served with this wonderful weather as setting appointments has been a challenge. I participated in a local home improvement show two weekends ago and the reception for February was supriseingly fantastic. However, since the show Mother Nature has given me a little kick in the pants as it seems the show attendees attitude has made a complete 360. Print media, radio, on-line lead purchasing, mass mailings, increasing internet exposure, where do you feel my money would best be spent this time of year? I am a perfect example of how hard work and absorbing and retaining every piece of information you can along the way will afford you the opportunity to be your own boss. I truly appreciate your input, Signed, Sleepless in the snow Marcus, I’m new to your blogs but have read many of your articles. I have been in this crazy business for almost 5 years now and I really do love it. I started out working for the Hoover Family here in Michigan to take care of thier financing and one day there was an extra lead so I decided to run it. I ended up selling the pool and my career in financing was over. Not sure if that was good or bad for me but I do know I am much happier now.

After working for the two largest fiberglass guys in the state and selling $2M each year in gross sales I decided “Hey, I can do this on my own.” I to am sitting here in the snow wondering what kind of year this is now going to be. I became a Leisure Pool retailer and have had nothing but support from my representative, Chris Bradford and his fabulous wife Desra. The help they have provided my dealership is priceless to me both financially and spiritually.

Can you suggest where my efforts would best be served with this wonderful weather as setting appointments has been a challenge. I participated in a local home improvement show two weekends ago and the reception for February was supriseingly fantastic. However, since the show Mother Nature has given me a little kick in the pants as it seems the show attendees attitude has made a complete 360.

Print media, radio, on-line lead purchasing, mass mailings, increasing internet exposure, where do you feel my money would best be spent this time of year? I am a perfect example of how hard work and absorbing and retaining every piece of information you can along the way will afford you the opportunity to be your own boss.
I truly appreciate your input,

Signed,

Sleepless in the snow

]]> By: Marcus Sheridan http://www.thesaleslion.com/my-small-business-lost-30000-this-week-and-why-im-still-smiling/comment-page-1/#comment-165 Marcus Sheridan Wed, 10 Feb 2010 21:48:18 +0000 http://www.thesaleslion.com/?p=429#comment-165 Nathan my friend-- so very nice to hear from you. And your point about seeing the 'big picture' is so key. In fact, that really could have been the title to this blog....Best of luck to you in 2010 and may your happiness and success be boundless :-) Nathan my friend– so very nice to hear from you. And your point about seeing the ‘big picture’ is so key. In fact, that really could have been the title to this blog….Best of luck to you in 2010 and may your happiness and success be boundless :-)

]]> By: Nathan Thoms http://www.thesaleslion.com/my-small-business-lost-30000-this-week-and-why-im-still-smiling/comment-page-1/#comment-164 Nathan Thoms Wed, 10 Feb 2010 21:38:55 +0000 http://www.thesaleslion.com/?p=429#comment-164 Good stuff Mark, Your lst month pretty much sums up my last year. If you look at it on the suffuce it may look like a train wreck. But as you explained here I try to look at the big picture and in the big sheme of things this has been one of the best years of my life. There is a great book out there that I read a few years back that relates directly to this subject that is called ¨A Setback is a Setup for a Comeback¨. Good stuff Mark,
Your lst month pretty much sums up my last year. If you look at it on the suffuce it may look like a train wreck. But as you explained here I try to look at the big picture and in the big sheme of things this has been one of the best years of my life. There is a great book out there that I read a few years back that relates directly to this subject that is called ¨A Setback is a Setup for a Comeback¨.

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