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Mad Marketing #33: The Power of Simplicity in Everything

August 4, 2014

Well, it’s podcast time everyone, as the newest episode of The Mad Marketing Podcast is here! In this fast and furious episode, I’ll be discussing: -Why Guardians of the Galaxy was AWESOME…plus a personal Star Lord comparison (sorry, you’ll have to see the movie to understand that one ) -How all great things in marketing [...]

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Content Marketing: How to Organize all Your Content Effectively (video interview)

August 2, 2014

By George Thomas Last week we did an interview with Krista Kotrla – The Power of Content Marketing Workshops to Impact Profitability and Eliminate Silos. During that interview, Krista and I talked about Block Imaging, and how they started creating content as a team after their content marketing workshop. But as you are likely well [...]

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The Hubcast: Finally, a Podcast Just for HubSpotters!

July 31, 2014

The Hubcast Podcast Episode 001 Note from Marcus*** As I’ve discussed recently here on TSL, podcasting  (audio communication) is exploding. And as I’ve been regularly podcasting every two weeks this year, my love for this medium has only continued to grow. It is for this reason that I’ve (along w/ my weekly co-host George Thomas) [...]

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The Worst Article I’ve ever Read About Business Blogging and Comments

July 29, 2014

This is the type of post where I need to list a few “disclaimers” before commencing with my thoughts: 1. I love Moz as a company. I love their blog and their mission. I also know that just because they post an article from a guest author, it doesn’t necessarily mean they agree with it. [...]

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The Power of Content Marketing Workshops to Impact Profitability and Eliminate Silos

July 26, 2014

Sales teams want marketing teams to make it RAIN! Marketing teams want sales to make it RAIN! See the dilemma in that? This, as you’re likely aware, is a big problem around the globe for businesses big and small, which is exactly why the act of eliminating silos and getting sales and marketing on the same [...]

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Why Podcasting is Becoming Better than Blogging for Building Trust, Engagement, and Loyalty

July 22, 2014

2 years ago, a huge portion of the emails I received from my audience looked something like this: “Marcus, just found you recently and have been reading all your stuff…” Today, these very same types of emails tend to look like this: “Marcus, just found you recently and have been listening to all of your [...]

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What’s More Important Inbound Tactics or Inbound Strategy? An interview with Eric Keiles

July 19, 2014

When a company realizes that their current marketing is not working, they start to look for new things to do to get the job done. In today’s world it takes you about 5 minutes and you realize that new way is inbound marketing. Only problem, inbound comes with a ton of things to do, which [...]

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