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The Hubcast #7: Inbound App, Free
T-Shirts, Video Marketing Strategy,
& Spammy Emails

September 11, 2014

The Hubcast Podcast Episode 007 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2014 HubSpot is only 6 days [...]

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Why Anti-Buyer Personas are Essential to Content Marketing Success

September 9, 2014

When it comes to content marketing, there are few subjects more talked about these days than that of “Buyer Personas.” You can read all about them on the Content Marketing Institute blog. And the HubSpot blog. Or just about any other marketing blog for that matter. But I get it—you better know who it is [...]

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Why Mobile Matters for Inbound Marketing – Interview with Bob Ruffolo

September 6, 2014

The web is a roller coaster of change. Just when you think you bought the right site and added the best page, two minutes later those items are out dated. Who knew five years ago that mobile would be so important to web design. Oh, and for those of you who don’t think mobile matters [...]

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The Hubcast #6: Inbound Rocks, HubSpot Recipes Tool, Inbound Agencies, and More

September 4, 2014

The Hubcast Podcast Episode 006 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2014 Only 13 DAYS till Inbound [...]

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HubSpot CEO Discusses Inbound Vs Content Marketing and the Future of Digital

September 2, 2014

In late 2009, I picked up a book that would help alter the course of my life forever– Inbound Marketing– coauthored by HubSpot founders Brian Halligan and Dharmesh Shah. Recently, the two have done a revision of the work and updated it to not only cover the important marketing topics and questions of the day, [...]

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The Value Of CEO Buy-In, Content that Teaches, & The HubSpot COS {Interview}

August 31, 2014

By George Thomas In this interview I get a chance to talk to Sean Farrell from Quality Data Systems.com. I wanted to highlight Sean because I felt like many small to medium sized businesses could connect with his journey. By watching the video, my guess is you’ll relate to the struggles Sean has dealt with [...]

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5 Steps for Getting Sales and Marketing Alignment through Content

August 29, 2014

With the meteoric rise in content production over the last five years, companies committed to digital marketing are increasingly challenged to keep their sales and marketing teams in alignment as they pursue their revenue goals. Depending on which research report you’ve read, the statistics quoted show that anywhere from 50 – 70% of the buyer’s [...]

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