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Email Best Practices, Tactics, and Strategy ~ An Interview with Isaac Moche of HubSpot

November 1, 2014

By George Thomas Have you ever wondered if you are doing email marketing right? Well, wonder no more… In this interview I talk to Isaac Moche from the HubSpot Academy team. Isaac is the go-to instructor when it comes to email marketing and the HubSpot email tool. One of the major points Isaac makes may be […]

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The Hubcast #14: How to Choose the Best HubSpot Package for You

October 30, 2014

The Hubcast Podcast Episode 014 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: HubSpot Strategy To basic or not to […]

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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

October 28, 2014

Over the past year, my agency has been fortunate to work with some excellent, forward-thinking B2B companies in an effort to take their content marketing to the next level. And when I say “excellent,” I’m really referring to their willingness to approach content and inbound marketing in such a way that they aren’t looking to […]

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The Hubcast #13: Inbound as a Recruiting Tool, Smart CTA’s & Selling Management on HubSpot

October 22, 2014

The Hubcast Podcast Episode 013 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound and Content Marketing World Collide Next […]

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“I’ve Got a Pocket Full of Stress, but I’m with You.”

October 21, 2014

In this industry, we hear lots of talk about “engagement”, “being social” and all those other pretty-sounding phrases. But I get it—being human matters. In fact, I was reminded of this principle while attending a conference in NYC a couple of weeks ago. The event—Business Gets Personal—was put on by 3 extremely well known thought […]

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Mad Marketing #37: Thoughts on the Crazy State of Content Marketing Measurement and ROI

October 19, 2014

It’s that time again everyone! In this fast, fun, and furious episode of the Mad Marketing Podcast we talk about a wide range of marketing and personal topics that have been rummaging through my brain in the past few weeks. Specifically, in this episode we discuss: Why people look at me funny when I’m in […]

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The Hubcast #12: Is HubSpot Stock a Smart Investment & Thoughts on Enhancing the New Editorial Calendar

October 16, 2014

The Hubcast Podcast Episode 012 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: HubSpot IPO Despite the turbulence, Boston-based Hubspot launched with an […]

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