Build Your Company's Brand. Make Content Marketing a Culture. Be Awesome.

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2 Groups of People that are Killing Blogging and Content Marketing Success Around the World

March 26, 2013

We hear lots of talk on the web about “awesome” and “epic” and “unique” content. And although I may deviate in my view of how we should define “awesome content,”  I think we can all agree that most content doesn’t stand out, most blogs fail, and most companies are left wondering where they went wrong [...]

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5 Qualities of the Greatest Home Page Marketing Videos on the Web

March 20, 2013

About a year ago I wrote about the future of home page design, one in which simplicity, ease of navigation, and funnel marketing were all prominent components to success. Looking back, I made one major omission, and that is the power of video marketing when it comes to powerful home page website design. To break [...]

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Mad Marketing #16: The Magical Chain of Success, SEO, Rejection, and More

March 16, 2013

It’s podcast time folks, and if you’ve never listened to one of these episodes, do me a favor and listen to this one. It’s personal, it’s real, it’s passionate, and it represents every reason the Mad Marketing podcast is so different than many other podcasts out there today. Just you, me, and a conversation. Oh, [...]

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Marketo vs Eloqua vs Pardot: A Massive Review

March 13, 2013

Marketing automation is blowing up, big time. And just like there is an arms race with content marketing, there is another battle going on when it comes to marketing automation software companies that are trying to establish themselves as “top dog” in a very nascent industry that’s getting ready to hit a tipping point and [...]

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4 Powerful Local SEO and Content Marketing Strategies No One is Talking About

March 7, 2013

Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, [...]

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