Build Your Company's Brand. Make Content Marketing a Culture. Be Awesome.

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How I Landed on the New York Times and What It All Means

March 4, 2013

I’m taking a break today from “marketing stuff” to share some personal thoughts and reflection on these last couple of weeks. If you’re uninterested in the personal, tune back in a few days where we’ll be talking about some incredibly effective and innovative local SEO techniques for content marketers. Until then, here goes: A Series [...]

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10 Reasons Why Employees SHOULD be Required to Participate in Blogging and Content Marketing

February 26, 2013

Over the last two years, I’ve had the opportunity to work with quite a few companies ranging from 1-200 employees in an effort to implement a culture of content marketing. With each of these companies and their content, we’ve always had 3 major goals: 1. Produce as much content as possible 2. Produce content that [...]

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Goodbye SEO, Hello SCM: The Rise of Search Content Marketing

February 21, 2013

Some guy named Rand Fishkin recently said, “Delivering an exceptional experience and building a true web brand are now essential to long-term SEO success.” Something tells me Rand was right Something also tells me it’s time we moved to the next phase of SEO—one that manages to maintain best SEO practices post penguin/panda, but also [...]

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Mad Marketing Podcast #15: Speaker Rejections, Marketing Superstars, and More!

February 18, 2013

Well it’s podcast time again everyone, and in this fast and furious episode I not only riff about the following blog articles that got so much response these past few weeks, but I’ll also answer your great questions/emails that are listed below. Not only that, but I discuss in this episode getting rejected from a [...]

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5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing

February 13, 2013

Marketing trends are a funny thing. What is “true” today is often “false” tomorrow.  As an example, when blogging and content marketing really started to pick up speed over these last few years, many claims were made as to the most effective size and length of blogs posts/content. I’m sure you’ve heard a few of [...]

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