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HubSpot CEO Discusses Inbound Vs Content Marketing and the Future of Digital

September 2, 2014

In late 2009, I picked up a book that would help alter the course of my life forever– Inbound Marketing– coauthored by HubSpot founders Brian Halligan and Dharmesh Shah. Recently, the two have done a revision of the work and updated it to not only cover the important marketing topics and questions of the day, […]

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The Value Of CEO Buy-In, Content that Teaches, & The HubSpot COS {Interview}

August 31, 2014

By George Thomas In this interview I get a chance to talk to Sean Farrell from Quality Data Systems.com. I wanted to highlight Sean because I felt like many small to medium sized businesses could connect with his journey. By watching the video, my guess is you’ll relate to the struggles Sean has dealt with […]

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5 Steps for Getting Sales and Marketing Alignment through Content

August 29, 2014

With the meteoric rise in content production over the last five years, companies committed to digital marketing are increasingly challenged to keep their sales and marketing teams in alignment as they pursue their revenue goals. Depending on which research report you’ve read, the statistics quoted show that anywhere from 50 – 70% of the buyer’s […]

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The Hubcast #5: HubSpot IPO, Listening as a Content Strategy, & Great Teaching

August 28, 2014

The Hubcast Podcast Episode 005 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Hubspot IPO Can you believe it? We […]

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Mad Marketing 34: SEO, Train Rides, and More

August 25, 2014

Well, it’s podcast time everyone and as always, this episode ended up have a great mix of education, laughs, and some typically random thoughts from yours truly. I think you’re going to love this episode and as always, if you have questions for the podcast simply contact me here. In fact, here are a few […]

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The Hubcast #4: A Guide to Boston, Scraping Local Leads, & Designers.Hubspot.com

August 21, 2014

The Hubcast Podcast Episode 004 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound 2014 THE INSIDER’S GUIDE TO BOSTON […]

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The Simplest Website Messaging and Copywriting Tip You’ll Ever Read

August 19, 2014

When it comes to effective content marketing, too often businesses forget just how much their website copy and messaging impact a reader’s ability to trust, relate to, and want to do business with a company. When it comes down to it, here is the deal: Every word of your website is a component of your overall […]

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