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The Big Problem with the Phrase “Add Value” in Content Marketing

March 18, 2014

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Recently, while in the midst of a Twitter conversation with a few folks, I was reminded of a statement that raises my blood pressure every time I hear it: “Marcus, I understand why you’re suggesting companies should produce content, but [...]

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How to Successfully Change the Minds of Your Audience when Speaking and Presenting

March 14, 2014

Tomorrow morning I’m going to give a content marketing workshop to about 20 entrepreneurs in the Fort Lauderdale area. Of these 20, the majority will strongly disagree(at first) with most of what I’m getting ready to teach them about a very “different” way of doing sales and marketing in the digital age, a fact that [...]

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How to Masterfully Explain Online Why Your Stuff Costs So Much

March 5, 2014

Over the last 4 years, I’ve arguably talked more about the issue of discussing pricing on your company’s website maybe more than any single person or entity online. I do not say this to brag whatsoever, rather, I bring it up because just as it was a hot topic then, it seems that companies still [...]

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Mad Marketing #24: The Massive Issue of Paralysis by Analysis w Content Marketing

March 2, 2014

Well it’s podcast time ladies and gents, and as always, we have a lot of fun in this episode talking about a variety of issues, with the main one being: Paralysis by Analysis…and how it can really MESS UP  Content Marketing. So if you’re looking to make your trip to work a lot quicker this [...]

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The Evolution of a Blog, a Brand, and a Business

February 24, 2014

I strongly feel one of the reasons individuals struggle at times in business, and in life, is because they want to know *exactly* what the future holds. And because of this need to see the future before living the present, it becomes a classic case of “paralysis by analysis,” and nothing great is ever achieved. [...]

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