Build Your Company's Brand. Make Content Marketing a Culture. Be Awesome.

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How to Successfully Change the Minds of Your Audience when Speaking and Presenting

March 14, 2014

Tomorrow morning I’m going to give a content marketing workshop to about 20 entrepreneurs in the Fort Lauderdale area. Of these 20, the majority will strongly disagree(at first) with most of what I’m getting ready to teach them about a very “different” way of doing sales and marketing in the digital age, a fact that [...]

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How to Masterfully Explain Online Why Your Stuff Costs So Much

March 5, 2014

Over the last 4 years, I’ve arguably talked more about the issue of discussing pricing on your company’s website maybe more than any single person or entity online. I do not say this to brag whatsoever, rather, I bring it up because just as it was a hot topic then, it seems that companies still [...]

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Mad Marketing #24: The Massive Issue of Paralysis by Analysis w Content Marketing

March 2, 2014

Well it’s podcast time ladies and gents, and as always, we have a lot of fun in this episode talking about a variety of issues, with the main one being: Paralysis by Analysis…and how it can really MESS UP  Content Marketing. So if you’re looking to make your trip to work a lot quicker this [...]

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The Evolution of a Blog, a Brand, and a Business

February 24, 2014

I strongly feel one of the reasons individuals struggle at times in business, and in life, is because they want to know *exactly* what the future holds. And because of this need to see the future before living the present, it becomes a classic case of “paralysis by analysis,” and nothing great is ever achieved. [...]

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How a Culture of Content Marketing Increased One Company’s Web Traffic by 3000% in One Year

February 20, 2014

I’ve discussed again and again here at TSL the need every company has, if they truly want to skyrocket their web traffic, leads, and sales—to establish a *culture* of content marketing within the organization. In order to make this culture a reality, it’s critical all employees have a shared vision and understanding of what their [...]

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The Best Example of Brand Storytelling Ever: The Lego Movie

February 17, 2014

We hear lots of talk these days about the power of “storytelling”—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. But like so much of this other stuff we yap about in the marketing and branding realm, storytelling has always been important. It has been [...]

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Why Marketing Departments are WAY More Valuable than Sales Departments in the Digital Age

February 12, 2014

Before I really get going here, let me say that I really don’t like the title of this blog post (even though I wrote it), mainly because I wish we were at the point where marketing and sales were completely combined—without silos—in every organization across the world. If this were the case—businesses, brands, and bottom [...]

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