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6 Simple Ways to Use Content to Shorten the Sales Cycle

August 13, 2014

I had a great conversation the other day with a B2B client in the medical space that was happily telling me how his company’s sales department was blown away with the impact their content marketing efforts were having on shortening the sales cycle. Specifically, he related a story where they recently closed a deal (in […]

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The Hubcast #2: Inbound Conference Tips, New Email Tools and More

August 6, 2014

The Hubcast Podcast Episode 002 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.   Show Notes: Inbound 2014 Insider’s Guide To Inbound […]

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Mad Marketing #33: The Power of Simplicity in Everything

August 4, 2014

Well, it’s podcast time everyone, as the newest episode of The Mad Marketing Podcast is here! In this fast and furious episode, I’ll be discussing: -Why Guardians of the Galaxy was AWESOME…plus a personal Star Lord comparison (sorry, you’ll have to see the movie to understand that one ) -How all great things in marketing […]

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Content Marketing: How to Organize all Your Content Effectively (video interview)

August 2, 2014

By George Thomas Last week we did an interview with Krista Kotrla – The Power of Content Marketing Workshops to Impact Profitability and Eliminate Silos. During that interview, Krista and I talked about Block Imaging, and how they started creating content as a team after their content marketing workshop. But as you are likely well […]

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The Hubcast: Finally, a Podcast Just for HubSpotters!

July 31, 2014

The Hubcast Podcast Episode 001 Note from Marcus*** As I’ve discussed recently here on TSL, podcasting  (audio communication) is exploding. And as I’ve been regularly podcasting every two weeks this year, my love for this medium has only continued to grow. It is for this reason that I’ve (along w/ my weekly co-host George Thomas) […]

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The Worst Article I’ve ever Read About Business Blogging and Comments

July 29, 2014

This is the type of post where I need to list a few “disclaimers” before commencing with my thoughts: 1. I love Moz as a company. I love their blog and their mission. I also know that just because they post an article from a guest author, it doesn’t necessarily mean they agree with it. […]

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The Power of Content Marketing Workshops to Impact Profitability and Eliminate Silos

July 26, 2014

Sales teams want marketing teams to make it RAIN! Marketing teams want sales to make it RAIN! See the dilemma in that? This, as you’re likely aware, is a big problem around the globe for businesses big and small, which is exactly why the act of eliminating silos and getting sales and marketing on the same […]

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