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Why We’re Setting the Bar Way Too High in the Content Marketing Industry

December 7, 2013

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! As I was drifting in cyberspace the other day, I came across a Google + comment that went something like this: “I’m sick and tired of seeing the same content again and again. Just stop it already. If someone [...]

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8 People That Dramatically Impacted My Life in 2013

November 27, 2013

So here we are—Thanksgiving in the US—a time when we can all reflect on what we’re grateful for, and also the things that truly matter. For me, because this was such a special year, I feel obliged to mention a few names of some people that had a profound impact on my life during this [...]

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What to Do in the Debate Between Employee and Company Voice in Content Marketing

November 25, 2013

As I was teaching a follow up  content marketing workshop to an HR company near Washington DC last week, I was posed quite an interesting question, one that had come as a result of the company buying in to “insourcing” and having many of their employees produce content based on the questions they received from [...]

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Content Marketing’s Leadership Problem and the Need for More “Guts”

November 19, 2013

For just over 2 years now, I’ve been on a quest to create stories beyond that of River Pools–one where companies (no matter the size) were able to create exceptional results through inbound and content marketing. This journey, for me, has been an interesting ride to say it in the least. For some folks, like [...]

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10 Reasons You Should Attend The Remarkable Growth Experience: My First Live Event

November 15, 2013

As some of you are already aware, I’m putting on my first live event January 7-8th, 2014 near Washington DC at the USA Today/Gannett Building. To say I’m excited would be an understatement, as this event is going to be very, very different than your typical conference. But to make a long story short, let [...]

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