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10 Qualities of the Best Content Marketing Managers Today

April 3, 2014

The more my company teaches, trains, and assists organizations with their content marketing efforts, the more I realize that nothing great ever seems to occur unless there is a super star behind the wheel within the organization. And in most cases, this person is referred to as a Content Marketing Manager (CMM) or possibly a Chief [...]

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A Personal Reflection on Failure, Redemption, and a Look Ahead

March 31, 2014

I have so much on my mind tonight. I’m 24 hours removed from attending Social Media Marketing World with almost 2000 other people and I’ve literally just received an email from an attendee that has inspired me to go ahead and write this post. The email was unique, as the sender had verbally recorded a [...]

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The Real Reason Copyblogger Should be Commended for Turning Off Blog Comments

March 26, 2014

I’m going to be short and sweet with this post, so here goes… Copyblogger, one of the biggest content marketing “blogs” in the world, turned off their comments last week. And, as one might expect, a lot of folks in the digital space have made negative statements regarding the situation. Frankly, it reminds me of [...]

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Mad Marketing #25: Finding Your Voice, Crazy Speakers and Bad Job Coaches!

March 24, 2014

Well it’s podcast time again my friends, and you’re guaranteed to have a smile on your face as you listen along this week. In this episode, I talk about some of the crazy things I’ve been seeing on the road while traveling these last 3 weeks and as always, we’ll address some of your excellent [...]

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The Big Problem with the Phrase “Add Value” in Content Marketing

March 18, 2014

Recently, while in the midst of a Twitter conversation with a few folks, I was reminded of a statement that raises my blood pressure every time I hear it: “Marcus, I understand why you’re suggesting companies should produce content, but if what they’re saying doesn’t add value to the conversation, then they shouldn’t publish it [...]

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How to Successfully Change the Minds of Your Audience when Speaking and Presenting

March 14, 2014

Tomorrow morning I’m going to give a content marketing workshop to about 20 entrepreneurs in the Fort Lauderdale area. Of these 20, the majority will strongly disagree(at first) with most of what I’m getting ready to teach them about a very “different” way of doing sales and marketing in the digital age, a fact that [...]

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How to Masterfully Explain Online Why Your Stuff Costs So Much

March 5, 2014

Over the last 4 years, I’ve arguably talked more about the issue of discussing pricing on your company’s website maybe more than any single person or entity online. I do not say this to brag whatsoever, rather, I bring it up because just as it was a hot topic then, it seems that companies still [...]

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