Build Your Company's Brand. Make Content Marketing a Culture. Be Awesome.


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What to Do in the Debate Between Employee and Company Voice in Content Marketing

November 25, 2013

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!As I was teaching a follow up  content marketing workshop to an HR company near Washington DC last week, I was posed quite an interesting question, one that had come as a result of the company buying in to “insourcing” [...]

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Content Marketing’s Leadership Problem and the Need for More “Guts”

November 19, 2013

For just over 2 years now, I’ve been on a quest to create stories beyond that of River Pools–one where companies (no matter the size) were able to create exceptional results through inbound and content marketing. This journey, for me, has been an interesting ride to say it in the least. For some folks, like [...]

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10 Reasons You Should Attend The Remarkable Growth Experience: My First Live Event

November 15, 2013

As some of you are already aware, I’m putting on my first live event January 7-8th, 2014 near Washington DC at the USA Today/Gannett Building. To say I’m excited would be an understatement, as this event is going to be very, very different than your typical conference. But to make a long story short, let [...]

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Why It’s Important Your Content, Your Blog, and Your Business Change Over Time

November 9, 2013

I’m sitting here late on a Friday night and pondering what is a significant realization—I’ve changed. My blog has changed. My business has changed. And that’s a good thing. The reason I’m experiencing this minor epiphany is because I’m once again editing my massive eBook, Inbound and Content Marketing Made Easy—which was published on this [...]

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Why the Digital “Land Rush” of 2007-2017 Will Impact The Future of Business as We Know It

November 5, 2013

There is something incredibly profound happening right now in business, and few talk about its impact, but believe me, it will affect every business for decades to come, especially new ones yet to enter the fray. But before I discuss my thoughts on this subject, a quick history lesson: Land run (sometimes “land rush” ) [...]

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