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Mad Marketing 29: Normal People Doing Incredible Things in Marketing & Life

June 2, 2014

Well, it’s that time again everyone– time to make your drive to work a little quicker this week with another episode of the Mad Marketing Podcast. As always, in this episode I riff on whatever seems to enter my crazy brain in the moment, but the underlying theme is one of normal people doing incredible [...]

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How Effective Sales Meetings & Trainings Have Changed Forever with Content Marketing

May 28, 2014

Over the last 100 years, organizations of all sizes have had sales meetings, often on a weekly basis, in an effort to train, educated, and improve the company’s sales numbers. Companies big and small have embraced this culture and up until now, it has worked quite well. But as they say—all good things must come [...]

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Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

May 20, 2014

As many of you know, I’ve never liked the word “blog.” Why? Mainly because the word itself devalues what the action is supposed to be, and the impact it can potentially have for businesses that embrace the practice properly. I’m not the only one who feels this though, as I’ve talked with many companies over [...]

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Mad Marketing #28: Blogging For SEO, Content Success, and More

May 14, 2014

Well it’s that time again everyone! And in this episode of the Mad Marketing Podcast, we’ll be discussing a variety of topics, but one in particular I think you’ll find useful has to do with making SEO friendly blog articles and the 4 major steps to take with each post to ensure maximum search engine [...]

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Blogging Didn’t Save My Business. Neither Did Content Marketing.

May 12, 2014

Blogging didn’t save my swimming pool company. Neither did Content Marketing. Or Inbound Marketing. Or Social Media Marketing. Titles vs. Philosophies Nope, despite the phrases that are so often used (myself included) when describing the River Pools success story, I must be frank in admitting I’ve gotten to the point where I cringe a little [...]

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The 12 Best HubSpot Partners of 2014: A Massive Review

May 5, 2014

***Note from Marcus: Many of you already know my feelings on HubSpot. In 2009, when my swimming pool company was on the brink, it was their website, teachings, and tool-set that significantly motivated me to embrace the internet and a very different way of doing business– something that would ultimately have a dramatic impact not [...]

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The Next Chapter of the River Pools and Spas Story Begins

May 1, 2014

As so many know, it was just 5 years ago that I was simply a “pool guy” with a failing business, scared to death my partners and I would lose our homes and everything we’d worked so hard for over the previous 8 years while in business. It was during this time we shifted our [...]

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