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2013: The Year Businesses Took Social Media Theory and Threw It in the Trash

December 11, 2012

Over the last decade (especially the last five years), social media marketing has been one long train of speculation and theory after another. I don’t say this to be negative in any way. It’s a natural byproduct of a new phase this world is going through. But phase one is over. We need to move [...]

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Mad Marketing #12: Link-Building, Facebook Likes, PPC, and More!

December 9, 2012

Well it’s that time again everyone for me to answer all the awesome questions I’ve been getting from you these past couple of weeks (see the ones mentioned in this podcast below) and give you my frank, riff-filled thoughts on each. Oh, and btw, the Mad Marketing Podcast is now on Stitcher .(For those unaware, [...]

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A Rant on Why I Disagree with so many Blogging and Content Marketing Experts

December 4, 2012

Let me be clear, this is NOT a personal attack on anyone. In fact, if a person’s name is mentioned here  in this post, it means I respect them greatly. Frankly, I don’t spend time online dropping names of people I don’t like. For some reason though, some folks in this industry feel it’s not [...]

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A Deeper Look at How I Discovered My Online Business Model and How You Can Too

December 1, 2012

This past month, The Sales Lion turned three years old. And as I sit back and contemplate how this blog and business have changed over this time , I feel prompted to share maybe the most important lesson I’ve learned during this period. In conjunction with this, I want to answer a question today that [...]

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7 Dynamic Ways Businesses can Blog for SEO, Brand-Building, and Thought Leadership

November 28, 2012

As many of you know, I spoke at HubSpot’s Inbound Marketing Summit a few months back and gave one of the most thorough (and fun) talks I’ve ever given on business blogging strategies. Since that time, I’ve been waiting for HS to release the session on YouTube because, at the risk of sounding arrogant, the [...]

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