I was within minutes of publishing another article this morning until I read Chris Brogan’s words today on whether it’s right or wrong to ask another person to RT (retweet) your blog posts. In his article, Brogan states:
I’ve come to an opinion on something (and as with all opinions, it’s about as useful as sesame seeds on a bun): asking for a retweet or mention of something – that isn’t cause related – isn’t cool.
Again, unless it’s a cause, and then ask shamelessly and often for retweets or mentions, but otherwise? Let your work live or die on its own creative merits. It just doesn’t make sense to bother people to ask them to falsely spread information that wasn’t interesting to get there on its own.
But, I could be wrong.
This is what I love about Chris—He has something on his mind and he’s not afraid to share it. And because I love the guy’s work, I’m happy to admit that I completely disagree with him in this case. In fact, I don’t even know if Chris completely agrees with himself here 😉
5 Reasons Why You Should Ask People to Share Your Work
1. You’ve earned It: We always hear talk of ‘Building Your Tribe’, right? In fact, building a group of people that actually believe in your work and you as a leader is dang awesome, as the whole world has been built around great men and women who understood this power of leadership and influence.
Hard work earns respect. Respect gives us the right to ask things/actions of our ‘followers’. And despite what some may want to admit, followers want to be lead. It has been this way since the beginning of the world.
2. A Whole Lot of Folks Have No Idea They Are Supposed to Share: A few day ago, my office secretary called me after reading one of my blog articles and asked me a simple question: “Marcus, how do I share this on Facebook?”
She, like millions of other people, has never shared anything on social media before, which is why any savvy writer, business person, or leader will help these millions of people to:
- Know that it is actually possible ‘share’ things they read online with their friends.
- Show them how to do it.
3. What Defines ‘Cause’?: To some folks, a ‘cause’ might be to help earthquake victims, persons that have been abused, etc. Although I completely agree with these important ‘causes’, I see the stuff I’m writing about as profound causes as well.
I teach businesses how to be successful. If they’re successful, they turn profits. If they turn profits, then they can not only pay their employees, but hire new ones. If they keep and hire employees, more families keep their home, more spouses and children have less stress in their lives, there is more food on the table, and children are generally happier.
Heck, I could go on and on all day about the power of marketing and smart business to change lives, but the fact remains: It’s a cause as important as any other because it brings peace to the lives of men, women, and children around the globe. Is that not worth asking others to share?
4. Everyone Has a Choice: So you asked me to share your ‘stuff’, right? Well does that mean I have to? Of course not. I still have my ability to discern, choose, and make my own decision. If someone shares something blindly, then it’s their problem, not the problem of the person that made the request.
5. It’s Done in Every Walk of Life: Have you ever asked a customer for a referral? Have you ever heard a politician ask others to help their friends, neighbors, etc ‘get out and vote’? I could literally name example after example of how we ask others every single day to do things they may not have done otherwise.
The bottom line is this: Motivating others is one of the great keys to finding success in life, and this is certainly true when it comes to blogging and content marketing. If asking for someone to share your work helps a person come a little closer to their goals, then awesome.
Will some people abuse the system? Yes, of course. But abuse of anything never pays off. It will come back to bite them, there’s no doubt about that.
I want to reiterate that this is no ‘attack’ on Chris at all. He was extremely humble in his opinion with regards to this subject, much more than I would likely be, and not only do I respect his work but I share it often.
And speaking of sharing, would you mind retweeting and sharing this article with every living soul you know? 😉
So what’s your take on this subject? Should you or should you not ask readers to ‘share’, ‘like’, RT, etc your work if it’s not a ‘cause’? If you disagree with Chris, what are some further reasons you would add to my list above. If you think I’m a total idiot, speak up and tell me why.
As always, I’d invite you to join the conversation and I hope everyone has a great week ahead!
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