please tweet!

Would you pretty please tweet this??

I was within minutes of publishing another article this morning until I read Chris Brogan’s words today on whether it’s right or wrong to ask another person to RT (retweet) your blog posts. In his article, Brogan states:

I’ve come to an opinion on something (and as with all opinions, it’s about as useful as sesame seeds on a bun): asking for a retweet or mention of something – that isn’t cause related – isn’t cool.

Again, unless it’s a cause, and then ask shamelessly and often for retweets or mentions, but otherwise? Let your work live or die on its own creative merits. It just doesn’t make sense to bother people to ask them to falsely spread information that wasn’t interesting to get there on its own.

But, I could be wrong.

This is what I love about Chris—He has something on his mind and he’s not afraid to share it. And because I love the guy’s work, I’m happy to admit that I completely disagree with him in this case. In fact, I don’t even know if Chris completely agrees with himself here ;-)

5 Reasons Why You Should Ask People to Share Your Work

1. You’ve earned It: We always hear talk of ‘Building Your Tribe’, right? In fact, building a group of people that actually believe in your work and you as a leader is dang awesome, as the whole world has been built around great men and women who understood this power of leadership and influence.

Hard work earns respect. Respect gives us the right to ask things/actions of our ‘followers’. And despite what some may want to admit, followers want to be lead. It has been this way since the beginning of the world.

2. A Whole Lot of Folks Have No Idea They Are Supposed to Share: A few day ago, my office secretary called me after reading one of my blog articles and asked me a simple question: “Marcus, how do I share this on Facebook?”

She, like millions of other people, has never shared anything on social media before, which is why any savvy writer, business person, or leader will help these millions of people to:

  • Know that it is actually possible ‘share’ things they read online with their friends.
  • Show them how to do it.

3. What Defines ‘Cause’?: To some folks, a ‘cause’ might be to help earthquake victims, persons that have been abused, etc. Although I completely agree with these important ‘causes’, I see the stuff I’m writing about as profound causes as well.

I teach businesses how to be successful. If they’re successful, they turn profits. If they turn profits, then they can not only pay their employees, but hire new ones. If they keep and hire employees, more families keep their home, more spouses and children have less stress in their lives, there is more food on the table, and children are generally happier.

Heck, I could go on and on all day about the power of marketing and smart business to change lives, but the fact remains: It’s a cause as important as any other because it brings peace to the lives of men, women, and children around the globe. Is that not worth asking others to share?

4. Everyone Has a Choice: So you asked me to share your ‘stuff’, right? Well does that mean I have to? Of course not. I still have my ability to discern, choose, and make my own decision. If someone shares something blindly, then it’s their problem, not the problem of the person that made the request.

5. It’s Done in Every Walk of Life: Have you ever asked a customer for a referral? Have you ever heard a politician ask others to help their friends, neighbors, etc ‘get out and vote’? I could literally name example after example of how we ask others every single day to do things they may not have done otherwise.

The bottom line is this: Motivating others is one of the great keys to finding success in life, and this is certainly true when it comes to blogging and content marketing. If asking for someone to share your work helps a person come a little closer to their goals, then awesome.

Will some people abuse the system? Yes, of course. But abuse of anything never pays off. It will come back to bite them, there’s no doubt about that.

I want to reiterate that this is no ‘attack’ on Chris at all. He was extremely humble in his opinion with regards to this subject, much more than I would likely be, and not only do I respect his work but I share it often.

And speaking of sharing, would you mind retweeting and sharing this article with every living soul you know? ;-)


Your Turn

So what’s your take on this subject? Should you or should you not ask readers to ‘share’, ‘like’, RT, etc your work if it’s not a ‘cause’? If you disagree with Chris, what are some further reasons you would add to my list above. If you think I’m a total idiot, speak up and tell me why.

As always, I’d invite you to join the conversation and I hope everyone has a great week ahead!

Download my FREE, 230 Page Inbound and Content Marketing eBook Here!

154 thoughts on “Please Retweet, Share, and Snail Mail this Post to Everyone on Earth You Know

  1. I’m printing this and mailing it right now. I just have to find an envelope and a stamp. Remember those? And I agree with you, but I tend to do that quite often.

    • That would be great Randy, I’ll get those stamps in the mail to you right away ;-)

      Good to see you bud, as always…


  2. Hey Marcus, I disagree with him completely here.

    I have to say that I am confused by this guy. He is still obviously testing and discovering and learning. Because one day he unfollows everyone on Twitter (why would you follow so many people in the first place) and now this.

    What I am trying to say is that maybe he should make a disclaimer note when he writes something like this because people actually follow his advice. And I would hate to see people stop asking for RTs.

    I know so many people who are not in these “waters” and don’t know they can share something cool they read. Also, there were times I RTed a post cause someone asked me to and I was happy to do it because otherwise I would forget to do it and the post deserves not one but 100 RTs.

    Anyway, I am thinking more and more how people should start thinking more for themselves instead of reading and listening and following what others say.

    Hope this doesn’t sound harsh, I don’t intend it to, I just think he is wrong.

    • I think it’s good you’re confused by Brogan Bran, just as I am, because it means that we never know what take he may or might not have on a subject, which stems from the fact that he is very honest with respect to sharing whatever is on his mind.

      I do think some folks take what Chris says as ‘doctrine’, but I also think he disclaimed this post pretty well.

      Heck, maybe he was just looking for a guy like me to argue his point ;-)

      Regardless, I always respect a person’s right to experiment, change opinions, and develop their thoughts over time. I think some ‘experts’ suffer from the opposite of Chris in that they get so caught up in their own teachings, and what they ‘know’ to be true, that they don’t leave themselves open for change and further learning.

      Does that make sense?

      • Honestly, I think he changes his mind a bit too much. I guess I was disappointed when he posted some post with a few ads in it and one commenter said there were too many ads, and he re-published the post to suit that.

        I think we talked about it. I just think it is ridiculous to change the way you do things when one person doesn’t like it and at the same time, thousands don’t mind. You can never make everyone satisfied and although we all try, there is always going to be someone that doesn’t like what you do.

        Is that the reason to change everything?

        Then that G+ book, he was so defensive about it, it just seemed too weak for my taste. I guess I am just used to people with thicker skin. I have nothing against Chris himself, I really respect what he did, I would think the same thing of anyone that did the same things. After all the years online and what he did in life, he should have a thicker skin ( I would use a different expression but I see some of the mood in some of the replies here and don’t want to get into a discussion with Brogan fans).

        As far as RTs go, I understand Joel (below) says lighten up (to the wrong person) but I didn’t know this post was a joke. I thought it was a serious and honest opinion so I think I have the right to say what I think of it, seriously or lightened up it doesn’t change my opinion. The thing is that asking for RTs (I hardly ever do it) is something normal and I think people should do it more.

        Not everyone has a cause they write about and helps children in Africa. But maybe their site is the way they try to give their own children something. So a RT can make a difference (I have seen very large traffic spikes after being RTed by some power players).

        Like I said, I don’t want to start a discussion with his fans here, but want to say that everyone should use their own head without blindly following him or anyone else.

        • This post is a joke? *screws up comment and tosses it in the bin*, I didn’t read it as a joke. It got me too.

          • If Marcus fooled you, he fooled me too; and I feel betrayed.

            • No betrayal necessary, no jokes here, although I do smile and joke often ;-)

          • Noooooooooo, get the comment out of the bin and save it for later! You can re-purpose it on someone else’s post :)

        • Gotta love the mindless sheep, eh, Bran? ;-)

          • Yup :)

            That is why I have my own heroes, who give me guidance and make me use my own head. And you know who they are :)

            • Any chick that can beat me up is my hero. :-)

    • First the Twitter unfollow and now this. I suspect that Brogan took this controversial position in part, to arouse discussion and attract attention. Challenging conventional wisdom tends to focus a spotlight, and it’s possible that was partly his motivation. His advice does seem a bit extreme. I can certainly understand counselling that people not reTweet blindly, simply because they were asked. Using your noggin’ is sound advice, but I have to disagree with the blanket indictment of reTweet/sharing requests.

      • It’s like when actors have a new movie coming out, they stir the pot and come out with a fake romance with their co-star, to try drum up attention. Seems kinda similar. ;-)

    • Sorry Brankica but Chris Brogan makes all the social media rules. I thought you knew that 8)

      • No, thanks for letting me in on a secret. I actually follow some other people who I think make all the social rules. Cause their rules actually work.

        On the serious side :) :
        I don’t follow him much (if at all) because every time I read something he wrote, he changed it around a few days later. So if he is so confused, how can I keep up with that. My brain capacity is on the level of poor plain people :)

        • I actually unfollowed all the ‘big names’ long ago Brogan, Godin, Kawasaki, Solis because they weren’t bringing me value. And Kawasaki was being unethical on Twitter (my opinion) since he was being paid by brands to tweet his followers without telling his followers he was being paid $800 a tweet (per business week fall 2009) They might have longer time in consumer marketing but I think I know more about how a business works since I have so many years in every industry except mining and working in or with every segment of a business except Human Resources and Accounting (though my degree is Finance). So there are certain things like inbound marketing I don’t know. But Business Development, Account Management, Project Management, Customer Service and Sales I have serious extensive experience, much more than any of those I named above can ever teach me. Not sure why I am in Advertising but working on Missile Programs, Hydrogen Cars, NASA programs or Bomb Programs is not as fun as consumer products especially since there are no women in those industries. Well they are fun mentally but never really enjoyed the people I worked with.

          So I think one reason I have different views is my different needs. They don’t have solutions to my needs. They can’t help me connect with my future clients. Nor offer me solutions to the challenges I currently have. And they surely don’t foster debate like Gini, Marcus, Danny, John, yourself do about philosophies and the business world at large.

          • You completely read my mind here. I never followed Godin, stopped following Brogan and Kawasaki (which tweets only links and nothing else) and could never read Solis’s blog. I understand I might be missing on some stuff, but I just can’t follow them, either for the way they write, the way they tweet, the way they format the posts. It is just hard on my brain :) since I am the practical type and some of them are all theory (hope this makes sense).

            Anyway, the people you mention at the end are exactly the ones I follow and learn a lot from :)

          • Thanks for your kind words Howie….although being put it the same sentence as Gini D doesn’t make it quite so glorious. ;-)

    • Brankica,

      You wrote;

      “Maybe he should make a disclaimer note when he writes something like this because people actually follow his advice. And I would hate to see people stop asking for RTs.”

      It’s just Re-Tweets we’re discussing here; not CPR. Lighten up, woman! :)

      And I thought you were so cool when you called out MM Suite :(

      The Franchise King®

      • Calling out MMS is the same like saying what I said here. Main goal is to save people from making a big mistake.

        But you aren’t the first one whose heart I broke, I am sure you will survive. And who ever said I am cool… I think you are talking about someone else here

        • I think you’re cool. :)

  3. You can ask people anything you want, and they can choose to accept your invitation or decline it. To Brogan’s point, if its interesting they will share…and if it snot interesting they won’t even though you ask them to.

    I’ve read a few studies that say that asking for a retweet increases the number of retweets you get. If you’ve put in the work to create content and want to get it out in front of as many eyes as possible, there is nothing wrong with using a psychological trigger to get people to share it – and by psychological trigger I mean simply reminding them to share the post (nothing evil about it :)).

    I’m not sure why this is even a big deal.

    • If you’ve put in the work to create content and want to get it out in front of as many eyes as possible, there is nothing wrong with using a psychological trigger to get people to share it.

      My thoughts exactly Eugene. Good content gives us rights that we otherwise wouldn’t have. I ask sparingly for people to RT my stuff. It’s typically assumed, but there have been a few occasions when I’ve called on the masses.

      Thanks again buddy,


  4. I started reading this article and before I finished I thought oh no please not another sheep following the great words of Chris Brogan, thank you for your article. I too am a fan of Chris but I too often see this mentality that everything he says must be right and must be followed, silliness and I can’t imagine he wants that either. Loved your article.

    • Hi Erin, and welcome to the community here!

      No worries about ‘sheep’ in these parts, as I’ve been known to stand on my own little island at times, but hey, that’s what blogging is all about, right? It’s important we say how we feel, whether it goes against the masses or not.

      Much thanks and hope to see you again Erin,


  5. Marcus,

    I think the reason that Chris has these types of post every once in a while is because he is so open that he gets inundated with requests that do not add value to HIM but rather the person asking. I think he gets overwhelmed… I’ve never met him so I don’t know for sure just an outside thought. I do respect Chris immensely for creating these types of discussions.

    That being said I completely agree with you and disagree with Chris’s thoughts here. If there is a blogger I respect and that person asks me to RT something I’m going to do it. Because I know that they wouldn’t be asking unless that item had value and they were proud of it.

    I think your five points hit the issue right on the head but #2 is the simplest and most powerful… People simply don’t realize that you WANT them to share…

    Good stuff!

    Ryan H.

    • Completely with you Ryan. I respect Chris a ton. He has always been good and kind to me, not haughty at all.

      I’m sure the guy gets rocked with requests, and it’s got to be tough to filter through all the junk.

      As to point #2, yes, how many people have no idea about this whole sharing thing? Like I said, it’s in the millions, and we can’t just forget those folks are out there.

      Thanks again for dropping by bud,


  6. Marcus, I have no problems disagreeing with you but this morning, I actually disagreed with Brogan. Just like you. In fact, I heard on the Copyblogger podcast when Brian Clark and Seth Godin were talking about that specific phrase (Please RT) and how it generates 4x as much and I remember Seth’s reaction which is entirely positive.

    Anyway, everyone is entirely entitled to an opinion as well as action. I think it is my moral obligation to share the brilliant thing that took me 1 hour to think about and 6 hours to write and no, it does not have legs on its own to run – that is why we have social media. I think we know the difference between annoying the hell out of someone with RTs of our own stuff versus telling them to actively share it a few times.

    So yeah, it’s important not to forget that when you are big and popular, your stuff tends to get shared sorta automatically …. but it takes time to build it up.

    And people aren’t idiots – if they don’t like it, they won’t share it. I sure hope they don’t.
    Alright, enough strong emotions. I love Brogan but I also disagree with him sometimes, and that makes it a very fun dynamic!

    • I think it is my moral obligation to share the brilliant thing that took me 1 hour to think about and 6 hours to write and no, it does not have legs on its own to run – that is why we have social media.

      Maybe the most profound and true statement of any in the comment section here Farnoosh. You nailed it. Content doesn’t have legs, at least not any more. We pour our heart and soul into this stuff so why wouldn’t we ‘spread the gospel’?

      And yes, disagreeing, in a friendly way, is so refreshing sometimes, isn’t it?!

      Have a great Monday lady!!


      • :) Glad you see my point, dear Marcus ….. disagreements can be quite rejuvenating yes, so long as don’t lose respect for one another … and you are a master at doing them well. Thanks for your comment.

  7. You wrote this for me right? 8)

    What I have an issue with Chris specifically is he is an expert on personal branding. But he is not an expert in my view regarding how businesses should use social media. And sadly everything gets lumped in together (personal branding, big business, small business).

    I like your take Marcus because guess what? I have to say this with capitals so yes I am screaming: THERE ARE NO RULES!

    I have a back and forth with a client. I tell her I don’t want to spam her fans/followers. But then I show her how few a % ever see each individual tweet or Facebook post. And I think of all the ridiculous blogposts with Twitter guidelines about how often to tweet, what to tweet etc. Each person, business etc have different goals and different networks and connections. Unless I send out 150 tweets vs 20 in a day how do I know the effect right? Too often the folks speaking and writing books bring up an example of success for them or a client and seriously Marcus almost nothing is repeatable in Social Media or the answer wasn’t Social Media but something bigger (for example Paranormal Activity is brought up often…if the movie sucked obviously it would never of succeeded right? So Social was a tool but not the reason for it’s success).

    So in honor of your post I will not only Tweet this 5 times today but CC Chris 8)


      Ain’t that the dang truth Howie. What we think is doctrine today could easily change tomorrow. That much is for certain.

      Oh, and thanks for the 5 shares brother ;-)

      You always bring me a smile bud,


  8. Marcus,
    I don’t follow Chris Brogan. To be honest, I don’t “follow” a lot of so-called gurus. I follow my gut, pretty much exclusively. When I read something that I feel is helpful to the people I want to Retweet it. I want to share helpful information. It’s as simple as that. I also want people to share what I’ve written if they find it interesting or helpful.

    I’m glad you’ve shared some of the reasons people don’t share. I find it odd to get so many positive comments on my articles and then to see that the readers are not sharing it. I often wondered if it was because they might not know how to use social media – you bring out a great point here.

    I have no problem asking my readers to Retweet, share on Facebook or Google+1 what I’ve written either. What’s the point of writing if no one reads it? I love interacting with my readers and having a conversation in the comments section. The more the merrier – so how else to get the word out then by social media?

    Thanks for the excellent article.

    • Hey Angela! I’d be willing to bet you have many, many loyal readers that have no idea how to share, especially in the niche you’re in, as it has many ‘non-techie’ types. You may want to consider posting a page that teaches visitors how to share, and you could simply mention here and there at the end of a post “Want to learn how to share this with your friends, I explain it here…” or something like that.

      Either way, great thoughts Angela, thanks again!


  9. Hi Marcus,
    I’m afraid I’m with Chris on this one. I do believe that what you write should inspire tweets. If you are relying on the generousity of your followers to tweet what you write JUST BECAUSE YOU ASKED, then you are not sure enough about your content. I don’t want anyone to tweet my stuff for any other reason than that it suits THEIR followers, and because they think it merited a Tweet.
    Do you really want me to Tweet your stuff because you asked, or you want me to Tweet it because it deserved to be Tweeted? I’ll choose the former. If I’m not getting as many Tweets as I’d like, I just have to work harder at it. In this way, the number of Tweets is an accurate reflection of the quality of my work and not just of the caliber of my relationships.

    • I don’t disagree with what you’re saying Lori, but what about those folks that don’t understand social media sharing, like my bookkeeper? There are just so many people out there that need a little nudge, and then they’d happily share the info, just like asking a customer for a referral. Sometimes the referral is there, they just don’t think to give it, until asked.

      Regardless, thrilled you stopped by with a thoughtful opinion Lori, as always.


  10. Hi Buddy,
    You know I saw this post and commented that a cause is different for different. My cause is to help expats, yours is inbound marketing. We all have our cause and we feel really strong about it.
    Regarding the Please RT, I have to say I agree with Brogan on this. I just don’t feel it, it looks a little desperate.
    Does this mean I don’t value my ’cause’? No, but I feel I devalue it by begging for an RT.

    Farnoosh is right though, I can see the power of asking for an RT. I am just not comfortable doing it. The Alien made the point: there are no rules, it’s all up to us and what feels right for each one of us.

    Have a great week Buddy and thanks for reminding us that we should all think for ourselves. :)

    • I’m not a fan of a simple ‘Please RT’ John, but if it’s preluded the right way, I think it’s very effective. For example:

      “If you were moved by this post and think others could benefit from it as well, please consider RTing or sharing on FB as well. Thank you.”

      Do you see anything wrong with that? To me, such statement is a simple reminder, with out the feeling of being desperate.

      And yes, the alien made a dang good point– there really are no rules. And if there were, they’d be proven false by tomorrow. ;-)

      Cheers buddy,


      • Now I agree with you but Chris’ post was about people who add “please RT’ in their Tweets.
        Chris wasn’t discussing adding a nice sentence at the end of a post but people who say Please RT in their Tweets.
        THe way I look at it, if I know the person and I know they produce valuable content, I am going to RT them anyways.

        I think it’s all about HOW you ask and as you know relationships mean a lot in this field, so building a relationship with the person before asking would also help :)

        Have a great Monday!

  11. HOW DARE YOU… Just kidding.

    Here’s the thing. I get what Chris is saying, but I’m with you. Sure it feels cheap, but if you are just starting out, merit isn’t enough. Quality will spread farther and faster, but when you are just starting to get your thoughts out there, you need help. Especially from those who have an audience. The thing is, that most of the time, we suck at how we ask and it just comes of as “PLEASE RT MY CRAP” rather than, “It’d mean a lot if you shared this”.

    I will also tell you this, I’ve tried the Please RT move, sometimes it works, but nothing works better than what we all end up doing here. Taking the time to get to know one another, reading each others stuff, adding our thoughts and sharing it. I don’t know about you, but that kind of a connection makes me far more likely to share someone’s thoughts than the words Please RT. It’s not that it’s bad, it’s just that it’s lazy…

    • Good points Michael, as always, especially about the power of real relationships to motivate.

      To be honest with you though, it doesn’t feel like crap for me to ask someone to RT. Granted, I’m going to state it in the manner of, “If you were moved by this article and think others could benefit, please share on FB or Twitter.” Notwithstanding, if my stuff is good, and I’ve poured my heart into it and feel it really can/will help others– I have no problem or hesitation asking. Does that make sense?

      Either way, we all need help. Merit, like you said, sadly doesn’t pay the bills these days. It’s a tough venture to have success in, especially in a competitive field like this one.

      Thanks again buddy for your support,


      • It does, but I think this means using it with care (which I think you do). It’s those that just add PLEASE RT to every post that likely people like Chris respond that way… You know, like Danny Brown…

        • Great point man, that Danny Brown DMs me all day asking me to RT, Share, and Like his stuff. The guy is nuts ;-)

          • I know what you mean, it was really strange when he DM’d me to RT this post…

          • You can both eat skunks. :)

            • Sorry DB, skunk eating is only legal in Canada :-)

              Ahh, speaking of Canada, I’ll be in Toronto for the first time in a few weeks. I’m pretty stoked!

              • I saw that – how long you hear for, mate? Chance to catch up?

                • And of course, that should be “here”, not “hear”. Gah.

                • It’s the MeshMarketing event. I’m speaking on a panel with another fellow. The CEO of Klout will be there, so I expect an argument will ensue with him ;-) .I’ll be getting there on the 14th mid day and have no plans other than to walk around Toronto I’m guessing. The conference is the next day and then I’m off the next morning.

  12. Hey Marcus,

    I think it’s fine to ask people to share. I expect it. I listen to it. And I only do it (share) when I feel it makes sense for me. I actually don’t mind the ask because sometimes I forget anyway. The reminder surely can’t hurt.

    I think you made an excellent point. As bloggers, many of the members of our communities are bloggers as well. Us bloggers know all the different ways to share…but non-bloggers may not be so in tune that sharing is even an option. So if not asked, then you can miss out on potential opportunities.

    There are certainly times when I don’t like seeing the plead for the share. Like when bloggers beg for it. That just rubs me the wrong way. But even in those situations, I have the option to not share. It’s that easy.

    I believe what Brogan said is what generally happens. We can ask ask ask for the share but unless our readers find it worthy, they won’t share. So, what he defines as a good policy is actually what is practiced (at least in my small world).

    Great topic for discussion Marcus.


    • So, what he defines as a good policy is actually what is practiced (at least in my small world). —And that, my friend, is exactly it.

      We are already filtering ourselves, at least for the most part. Sure, there will always be abusers, but they don’t mean squat in the grand scheme here.

      Thank again bud,


  13. This is so funny because I just posted on The Blogstress Network about commenting turning into currency and sharing was key to the entire article.
    Here are 2 quotes from my post:

    ” When you read information that is of interest to you, Share it. If you found value in it why wouldn’t your followers? It only takes second to tweet… Do It!”

    ” If everyone who came to your blog clicked your Facebook button it would take them about 2 full seconds and make a world of difference to you, wouldn’t it? Pay it forward. Be generous. You’ll see the rewards, I promise.”

    Blog communities are built on sharing and yours is the perfect example of that. We all find like minded people to follow, or those who have great advice to help us grow. Why not share it? You’re not holding a gun to anyone’s head… simply saying ‘if you enjoyed this article please share it.’

    Like Angela, I don’t follow Brogan or many of the gurus anymore. It became sort of ‘beating a dead horse’ for me. Plus I don’t like being told what to do. ;)

    I’m glad you disagreed with him. Now I’m off to plaster this sucker all over the interwebs. ;D

    • Oh Barbara, you’re such a sweetie-pie!! Thank you for being awesome and it sounds like you nailed it with you Blogstress points…Why not pay it forward??

      And that’s the thing, like I said above, there are million of folks that simply don’t know how, what, or when to share something. That’s why we need to inform them of such. And that’s also called smart marketing.

      Have a rockin week my friend!


  14. pea

    Like a reed in the wind I was swayed slightly by Chris’s ‘let your work live or die by it’s merits.’ But the thing is, your work can still do this even if you request a retweet. I doubt that folks will RT rubbish. And if they do, the next person along will put an end to the madness by not RT’ing it.

    I have to agree that a great deal of people do not know how to do these webby things that we take for granted so it is best to highlight and even explain it for them.

    Expanding a little on Chris’ ideas, there would be no advertising (hurrah! :) ) as shops might say ‘that’s okay they know we’re here, they’ll come if they want to and if we’re good enough’ – which isn’t likely, or the right thing to do to gain attention. (Advertising done right is not as horrendous as it seems).

    I understand what Chris is saying but it still depends on what you are trying to achieve. Are you trying to be heard amongst millions of other sites? Then waiting politely for someone’s interest is probably not the way. Success usually comes to those who are proactive not just reactive.

    • Wow Pea, this comment was awesome. I mean really awesome!

      And if they do, the next person along will put an end to the madness by not RT’ing it.—Isn’t that how it works? You and I are smart enough to think and act for ourselves. Even if I like a writer, I’m not going to share their stuff if I don’t feel it’s worthy.

      I will always be a believer in smart advertising, marketing, asking, and, of course, RTing—-To me, they’re all one in the same.

      You rock Pea, thanks again…


  15. I like Mr. Brogan’s work, but I will say that I think this opinion is a function of where he now sits. In other words, it is hard to imagine he would be coming to this conclusion if he had 1,000 Twitter followers instead of 200,000. By analogy, it’s like someone who made a fortune in business for three decades, became independently wealthy, went into philanthropy, then asserted no one else should be working for profit.

    Maybe if he was just talking about asking for RT’s within Twitter, it might be a more interesting argument. He uses that example but doesn’t specify. But to not ask for RT’s ever…?!

    I will add that the notion of work standing on its own merit is a fallacy — always has been — and is even more so in this fractured media landscape. If you want to be heard, it won’t happen if you’re sitting in the corner quietly waiting for your genius to be discovered.

    I think I understand what I take to be C. Brogan’s larger point — and like you, I really appreciate the unfiltered immediacy of what he shares — but I still have to agree with you on this one Marcus.

    • I would tend to agree with you Adam that Brogan’s opinion here is likely very much based on where he is at this point, although I could be totally off with that.

      I really, really like your second point though. ‘Passive Marketing’ stinks. It doesn’t work anymore. We can’t sit in a corner and expect to get a dance, especially with the prettiest gal. Aint-No-Way.

      How many geniuses (as you rightly state) have gone by the wayside online simply because they didn’t know how to ask, motivate, and network?

      I’m sure the number is staggering.

      Thanks again bud,


  16. There’s nothing wrong with someone asking their Twitter community to share one of their tweets. In fact, Dan Zarella recommends using it, but not on a regular basis. When you have something really juicy you want people to help you spread ask for the retweet. Dan shows in his book “Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas” that when you ask for the retweet you can actually get more of them.

    You don’t have to be a “cause” to make the ask, just do it in moderation.

    • Yeah, Dan even tweeted to Chris today about his article.

      Fact is, the numbers don’t lie. If you ask people to do things in an appropriate manner, they are much more likely to take action.

      And that’s what we’re all about, right? Action baby!

      Thanks for all Robert, appreciate you stopping by bud.


  17. The thing is, getting retweets is really a waste of time. In the grand scheme of things using Twitter as a marketing tool is almost pointless. Sure, it can send some traffic to your site, but even when big “a-listers” like Chris retweet you, you get a spike, but it’s not anything game-changing. Now, if you don’t have any traffic, it’s a big thrill, and it can get you a few new followers/readers, but it’s really more of an ego-boost than anything.

    What’s happened is that people have been taught that Tweets are too important, in too many blog posts and social media books. They’re not. They’re nice, but they’re not a marketing strategy. I bet Chris gets asked to retweet stuff by people he doesn’t even know about 100 times a day.

    • Jim, I love ya buddy, but I think saying ‘using Twitter as a marketing tool is pointless’ is nutters.

      Heck, I don’t even leverage Twitter like I can/should, but the medium has provided me with multiple customers in the past.

      Today, so far, I’ve gotten 154 visitors from twitter alone, mainly because this article has been active in visits from RTs. Because of that traffic, I’ve had way more eBooks than on average downloaded, all of which will now be added to my list. And who knows what relationships may be drawn from these new readers?

      If a shot in the arm from twitter has no value, then what is your opinion on guest posting? Does it have no value as well? I see no difference.

      Sure, 95% of the new visitors that come in from Twitter today will likely never come back again, but I’ll take the 5% any day of the week that sticks around to make this community stronger and further grows this blog and brand.

      Are tweets an ‘end all’? Of course not, but they have their place, and I don’t think we should consider such a medium ‘almost pointless’.

      Thanks again for jumping in my friend,


    • Twitter helped 12for12k raise more than $100,000 for charity in 2009.

      Twitter helped three clients triple their income because they conversed, answered questions, changed the way their service area replied to customers, and held competitions. That’s the equivalent of $1.2 million in profit.

      Twitter helped drive traffic to a mobile interactive competition site, where end users could use Facebook Connect to log-in and have them and their friends be part of an interactive movie for a new product, by using Facebook images. Then the movie could be shared over Twitter. Result? AT&T had a huge successful launch of a new smartphone that the U.S. had no previous interest in (I was part of the creative team).

      Twitter’s an excellent tool for sales and marketing – you just need to know how to use it.

  18. Maybe it’s just me. I am honored that someone takes the time to look at my blog. And especially if they comment! I’m not going to ask them to advertise for me. Further, I’m not going to advertise for you either! Maybe it’s different if you’re 25 years old and this social media is all that you’ve known.

    • I totally disagree with Chris on this one.

      I guess if you had the traffic and the fan base he has you don’t have to ask for RTs.

      I’ve asked for RTs in the past for my mummy site. A few of my community diligently obeyed and I was eternally grateful. It doesn’t bother me to see people ask for RTs and if its someone I want to help I will do the honours. I guess if you follow randoms who you’ve never spoken to it may seem a bit annoying to see the request but I personally am quite selective.

      I think he’s placing too much importance on the life span of a 10second tweet.

      Causes are subjective. I don’t want someone to tell me that my cause isn’t a worthy one.

      • Agreed Ameena, causes are very objective. Goodness knows, there is a lot of passion out there for stuff that makes no sense to you or me…but it’s still a cause.

        We ask for RTs, we ask for referrals, we ask for help, we ask for…

        Isn’t that why we work so hard to give value, day in and day out? ;-)

        Hope you have a great week lady!


    • I do appreciate what you’re trying to say here Mimi, I do, but I very much like what Ryan pointed out.

      Is asking a customer for a referral advertising?
      Is asking someone for a letter of recommendation advertising?
      Is asking for a customer testimonial advertising?

      The list goes on and on. The person has a choice. And if it’s good content, (or art!!) I’m happy to share.

  19. RE: mimi,

    I think it’s interesting that you see a RT as “advertising” and not a recommendation of quality content. I can see if the link is an Amazon affiliate code but RT a blog post is just a referral. A buying or action decision is still in the hands of the reader.


    Ryan H.

    • thoughts?
      I paint a pretty painting. You like it. You tell me so. If I then asked you to tell all your friends (which I guess is what retweeting is), I would be putting you on the spot. Maybe you’re a manly man and don’t want all your friends to know you like watercolor paintings of flowers. Maybe you just don’t have time, you are so busy, running a bunch of blogs and two businesses, who am I to presume YOU feel like telling everyone you know (including some real art haters) that this is a nice enough painting, they ought to all look at it. Thoughts like that make me want to hide under my bed!

    • EXACTLY Ryan. You just said what I’ve been trying to say, but you did it better. :-)

      I see no different than a RT and asking someone for a referral. After all, if they made it to the end of the article, there’s a chance they felt some value was there, right?

      Good stuff man,


  20. Hey Marcus!

    It’s funny because most of the people I follow say something like “Please rt…IF…you find this post” enjoyable/informative, etc.

    Although that’s kind of implied right? As others have stated, I’m not going to retweet or share something that I think is bad (I guess unless it’s to point out how bad it is lol).

    I have zero problem with people asking for it, as it doesn’t put me on the spot at all. I rarely specifically ask for a rt, even though I probably should (I keep forgetting), but when I do there’s no expectations, because people don’t owe me anything.

    I haven’t really followed Chris. I’m not sure what’s up with him these days. All I hear about are these controversial decisions and statements. I hope all is well with him. It sure does get the blogosphere moving, though!

    Oh yeah, this post will be retweeted in 3…2…1…

    • Exactly John, I do think adding the ‘if’ is key, otherwise I don’t start begging ;-)

      As for Chris, the guy just says what’s on his mind. Some don’t like it, but I think it’s great. He like a box of chocolates, you never know what you’re going to get…and that’s refreshing in my opinion. ;-)

      And thanks for the RT bud!!!


  21. You are absolutely right, Marcus. If you ask for RTs, you are letting your writing (or whatever) stand on its own merits, because that expression in itself has to be effective.
    However, asking for RTs can become “uncool” if you overdo it and only do it to sell your own stuff. As part of the Twitterverse or blogosphere, you have to recognize there is a strong sense of community. This means you have to contribute to others’ success as well as your own.

    And lions are very cool, if misunderstood.

    • Hahahaha Scott, yes, Lions are dang cool…and often misunderstood ;-)

      Anything can be done in excess. As for me, I wrote this article yet I rarely if ever specifically ask people to RT my stuff. I just did it here to add to my sarcastic wit ;-)

      Appreciate the comment Scott and have a great week,


  22. Ummm…I’m just here to say that I already SHARED my thoughts on your Facebook page and I don’t want to bore you and repeat myself again here lol. This is a thought-provoking post Mufasa and a good topic to take on. Thanks a lot for this. Once I get my hundred year old draft out on that particular example I told you about – I’ll totally be linking to this great post here :).

    Cheers M.
    You still da bomb.

    • Crap – I totally forgot to tell you that I’m off to Share, Retweet and Shout from rooftops – this post!

    • Wouldn’t that be 200 years old by now my lady? ;-)

      It has been an interesting conversation, that’s for sure. Everyone has their opinions, and if you ever start writing again, maybe we’ll know yours too ;-)
      (sorry, had to slip a jab in there as well!)

      You da bomb-diddy-bomb


      • Alright Mufasa…I’ll see your jab with one guest post over at Spin Sucks today ;). Oh – and moi…stop writing? I sincerely doubt that!!! Me been writing everyday still – more so with pencil on paper but still haha.

  23. Well said Marcus,

    I’m all for sharing things that are interesting and worth RT’ing, but sometimes I need to be reminded. I’m used to reading a page in a book and then turning the page to the next bit. I’m still learning to hit a RT or Like button to share the content further – I know how to do it across a whole bunch of social networks, but I just don’t remember.

    In the industry I work in, we ask for referrals. No-one gets offended if you ask nicely. It’s the same in the internet world. Ask nicely, and if people see value in what you’re doing, they’ll promote you.

    • That’s exactly it Allan. I see this as the exact same thing as asking for referrals. Heck, it’s actually less ‘pushy’ because an RT is so minor in scope.

      Thanks for the comment sir and hope you’ll stop by again,


  24. I have the feeling that Chris is assuming some form of elitist status by being so protective over his retweets. Btw I have not seen his blog and after this I think I won’t want to. He might have the following but if he is not using that power to enhance people’s lives than it just goes to show a certain lack mentality.

    Even if someone does not want to retweets something, it is ok. Good content will always find it’s way out to the public. To me asking for retweet is just asking for help. People ask for help because they really need it. If there is no help forecoming than that’s fine. At least we know not to come back to the same person again. I thought giving will medn youbreceive more? What’s the sense of not giving and helping.

    • Hey Jimmy, thanks for chiming in man.

      I do think CB is a good guy, and he does tend to help others and share. So although you may not think much of his stance here, give his blog a try for a few weeks. Hey, worst case is you’ll find you’re on opposite ends ;-)

      Thanks again bud,


  25. What’s wrong with asking people to share? They don’t have to do it, and it’s not like you’re holding a gun to their head!

    I tend to ask selectively as there certainly is a case against overdoing it, but for young and near-invisible blogs like mine, a tweet or FB share from someone with a decent readership can make a huge difference. Chris Brogan will get by I’m sure, but we’re not all A-listers ;)

    I would pretty much echo your points to back my own argument up Marcus :)

    • That’s exactly it Tom. When you reach a certain level, it gets easier not to be so dependent on the help, shares, and tweets of others.

      But common folk like you and me sometimes gotta beg right? ;-)

      Thanks for dropping by bud,


  26. Right on, Marcus – I’ve shared on every network that I’ve got! :D

    Seriously – some people seem to take it so personally when you ask them to tweet something, it’s like you’ve asked for a kidney. And it’s not like anybody’s holding a gun to their head – if they don’t want to do it, that’s fine. Why is asking such a big deal?

    • It’s not like you’re asking for a kidney…Hahahah, love it Danny.

      Yeah, that’s just it, no guns are being waved in the air. A simple request requiring no action at all….that’s all it is.

      Thanks for dropping by bud,


    • Danny, the left brain guy.

      Yea, I think people do have a reason to take it personally. Especially, in your case, when you email the people you’ve interacted with as friends and fellow entrepreneurs, to retweet your posts and buy your products. Wrong answer bro. Your thirst for strategy blocks your sensibility in these kinds of situations. But I can’t blame ya. You academic types do this kind of stuff all the time. Sometimes, too much strategy is a bad strategy. ;)

      • We’ll have to agree to disagree, Ryan.

        I’ve never asked for help from anyone who I haven’t either helped in the past, or wouldn’t be willing to help in the future. And whenever I’m asked, I do help out, unless there’s a good reason not to.

        That’s what friends do, and if they aren’t open to even being asked on occasion, then they aren’t real friends anyway, and who needs that?

        And I don’t see anything wrong with offering paid advice to someone after they pick my brain for two hours on the phone – but hey, that’s just me, and we all draw different lines. ;)

        • Completely understand and agree where you’re coming from Danny.

        • So, because you’ve helped someone, they’re required to help you? I would think the comments on your post at firepole on this would kind of steer you.

          You do, when you’re asked. Not everyone else feels like that. But that’s a life thing that we should all know right? Not every psychology or ideology applies to every situation or every person. Like you said, we’ll have to agree to disagree.

          But, if we took a vote, my side would trump your side. ;) Period bro.

          • No, of course they aren’t required to help you – but I’m allowed to ask. And that’s the point.

            • Yea dude, you’re allowed. That isn’t the point. Or the question. It’s how you look when you do. If you’re ok with the subsequent result, in terms of making bad impressions, ask away!!

      • I’d be careful not to blanket this one way or the other Ryan. You describe this in extremes, when in reality what can be most effective is a solid combination of both. For example, have you ever asked anyone for a favor Ryan, someone you trusted? Would they have done the ‘favor’ had you not asked? The likely answer is ‘no’. Granted, if you ask your friends for too many ‘favors’, you become a pest. But if you do it on occasion, but are there for them as well…..then that’s called a ‘friendship’.

        We’ve all asked for favors in different walks of life. All of us.

        Thanks for adding to the conversation bud.


        • The thing is, you have to be able to have the sensibility to determine WHEN in a relationship, favors are ok to ask. It’s all about sensibility dudes. Like I said, it’s ok in the right situation. But in the wrong? It’s like.. seriously? Especially if you’re someone like me, who believes in.. you create good shit, people share it. If you need people to retweet it, because it doesn’t get naturally shared.. well, that’s your thing to deal with.

          Whatever makes you sleep at night, Bud.

          • ‘Whatever makes you sleep at night…’

            Ryan, how’d we go from talking about RTs to sleeping at night? Seriously man. You and I have similar opinions on this, which is what you fail to see. I’ve written over 250 blog posts here and other than this one,(which was completely sarcastic) I’ve asked folks I think 1 time to RT a post. Even Glen Allsop does it on every single post, yet I’m sure he’s ‘sleeping just fine at night’.

            Ryan, you’re a good guy man, but that statement was out there in my opinion.

            • In other words, whatever makes you feel like you’re ahead in the argument. Glad you don’t ask folks to RT posts.

              That’s Glen Allsop. Not anyone else.

              Thanks. I am a good guy. My statements are out there. So is my thinking. That’s what helps me.

              Besides, who wants a comment section filled with agreements? Cmon! I’d rather argue with something I totally don’t believe in, than be a drone. Too many drones out there. BRAH!

              • I got ya bro. And yes, I very much appreciate folks that are happy to disagree, so keep on coming back man. ;)

  27. Marcus – great points here. I’m personally not a fan of using “Please RT” very often. I prefer the occasional request when I feel it’s “worthy.” (But I’m my own worst critic quite often) But I wanted to share this link with you and the other readers. Dan Zarrella came up with some interesting research on whether it works, and it does! Check out his article:

    Now, I’m off to RT your article! Cheers!

    • Hey Dan!! I’m glad you bring up Zarella. Hey, the numbers are numbers….and you can’t argue with them.

      Like you, I’m very selective. Other than the sarcastic petition in this article, it has literally been months since I asked for a RT.

      Thanks again sir,


  28. I agree with Brankica that CB has become confusing lately. In fact that was the first post of his I had read for ages, they just don’t speak to me any more. So I stopped reading.

    Since we did we become the gatekeepers of what people should or should not share? When did it become wrong to share information that is useful? I take it that it’s now “wrong” to share something that’s not cause related? *rolls eyes*

    I share posts because I like them, or if someone asks me too. If they ask me to share it’s because it’s important to them. Just because it’s not important to me doesn’t mean one of my followers won’t like it or find it useful and if I really hate it I can just ignore it.

    I think he just phoned that post in for some link bait and we are all happily providing that ;)

    • Hahahaha, I guess you might be right Sarah

      Marcus Sheridan=Guilty of Falling for Link Bait ;-)

      Either way, you can’t fault the guy’s ability to arouse discussion, that’s for sure ;-)

      Thanks for stopping by my friend,


  29. And so the CB bandwagon rolls on… ;-)

    In the grand scheme of things, who cares? His loyal fans will drool over his wisdom, and those with a bit more free spirit will continue to do what they have done so far, RT ask or not.

    It’s one man’s opinion, and the strength of the opinion isn’t what it used to be.

    • Speaking of drooling, have you seen Dietrich’s new hairstyle DB?? ;-)

      (Thanks for so much lively conversation bud ;-) )

      • Has Dietrich sponsored you to say that??? ;-)

  30. I look at it more simplistically. If people like your content and think it offers value to their followers they’ll share it. If they don’t, they won’t. If they don’t know how, well I’m not here to train the masses on Twitter etiquette. Asking for retweets just seems a little presumptuous and douchy to me.

    I think everything I write is gold, but the fact is only a small fraction agrees with me. I’m good with that.

    • Dean, curious – do you ask readers to subscribe to your blog? Do you ask blog readers to share your content on social platforms (either pro-actively or passively through social share options)?

      If so, then you’re essentially doing the same thing as asking for a RT.

      Besides, who really cares? If you don’t like the way someone’s using a platform, unfollow them. Something CB and others often seem to overlook when offering their wisdom on how something should be used, based on their preferences.

      • Of course I have share buttons on my blog. Providing the ability to share content on any website is a fundamental tool. Do I ask them to share it? No. Big difference,

        Look, I don’t care what people do. I just think asking people to RT is douchy, that’s all. Give me to ability to do it but don’t beg.

        PS. I also don’t by default add a blog post to every comment I make on a blog (whether or not its related) that’s kinda self-serving and douchy too. But to each his own.

        • Danny Brown

          On your blog sidebar though, you encourage readers to sign up for the latest posts. Some could see that as an ask, the same as asking for a RT. Different people, different perceptions.

          With regards the CommentLuv and your self-serving take, I’m guessing by your definition pretty much every commenter on this thread is self-serving and douchy? And there was me thinking Marcus wanted to know more about his readers – my bad…

          • Personally, I never worry about unchecking the comment luv box. Like you DB, I’m in a hurry and if the tool is being used by the blog author, then there is no reason to not let it do its thing IMO.

          • I’m not trying to pick a fight Danny. Ask for a RT, plaster links all over the Interwebs, fly a Goodyear blimp over the SuperBowl with your twitter handle on it. I really really don’t care and frankly I am sure it does help propagate your message.

            I’m just saying I don’t do it and I am turned off by people who do. That’s just me – an imperfect person with a stupid blog that has no grand plan to become the next Chris Brogan or Guy Kawasaki. If that’s one’s ambition then yes, whore out your content like they do, and go get that gig keynoting at the next “I am the smartest man on the planet” conference.

            Peace and Love, Peace and Love.

            • Oh, we’re definitely in the same box when it comes to not wanting to be Brogan… ;-)

              No fight intended, mate, just having a good open discussion, like all the best blogs should have. Cheers!

              • Agreed. Good spirited debate never heard anyone and its not something you get from the Brogan Fanboys ;)

            • Yeah Dean, Danny is clearly not one guilty of wanting to speak at the next big conference. That person would be me :-) (But I think if you ever saw me speak you’d not think of me as a haughty, self-loving dope ;-) ).

              Thanks for having a voice and opinion Dean. I appreciate it.


        • Dean, I appreciate your opinion man. I do. And I’m not saying you or Danny is right or wrong, but at the bottom of your blog posts, every one does say:

          Share This:

          To me, I honestly don’t see the two as any different, because they’re both suggesting an action.

  31. I wonder if in 5 years we will be asking people to share and tweet stuff?

    Will it just be assumed? Will it be frowned upon?

    Doesn’t it all depend on the social savvy / skill level of the reader?

    My mom needs to be told / asked to like on facebook. My girlfriend would be insulted if someone asked unless it’s for a “cause” or something like that.

    Very good post Marcus

    got me thinking…

    • Exactly Jason. Everyone, and I do mean EVERYONE, varies in their ‘sharing’ and ‘social media’ skillsets. We shouldn’t assume…as we know that does, don’t we? ;-)

      Cheers bud,


  32. Hey Marcus,
    I haven’t been one to ask for RT’s, as of yet. I’m just getting up the nerve to start asking for comments and feedback on my website. The other two sites I had early part of the year, I never asked for shares or comments, but they didn’t have any traffic at all. So I guess you can say I’m growing up a bit here in the blogosphere.

    I don’t really see the point though for a blogger of his caliber, when a blogger has a large following it’s almost a given that someone is actually going to share their material. It would be like Steven Tyler setting up a booth selling CD’s at a book fair and not asking people to buy a thing! Uh, it’s just going to happen, you know! Everyone might not buy it, but he already knows that a lot of his followers actually will; they may even buy two or three copies. It’s a given, don’t you think?

    Great thoughts on this post though, Marcus. It’s definitely something to consider being a new blogger, if nothing else.

  33. It took me forever to figure out the RT thing, so asking isn’t such a bad idea, it actually encourages people to RT! And with 140 characters max sometimes all you can say is RT please! I know I’ve asked on FB for the people who already “like” my page to share and like the posts. Little did I know that if you don’t have enough page activity you fall off the news feed of your beloved followers. Many to which didn’t know they needed to stay active on the page in order to stay connected to the page. I have a lot of followers that just enjoyed reading and watching what I posted. When I shared with them I needed activity by them to stay afloat they were more than happy to help out. Also, reminding them to share triggers their memory… because people get busy and forget, or as Marcus stated they don’t even know how to do that! We can’t always assume people are tech savvy just because they are on the internet!

  34. G’Day Marcus,
    No! Absolutely not! I refuse! Do your own sharing retweeting and whatever the other thing was.

    Good God man! If I started distributing you stuff around the ether, there’d be no room for mine. Firstly, there’s so much of your stuff. Second, it’s so sensible, simple and valuable, I’d be out of a job tomorrow!

    Of course, if you were prepared to………. maybe I could be prevailed upon…….

    To have abit of fun.

  35. I’m very bad.. not only have I skimmed past many of the comments, I’m dumb enough to type it Marcus. BTW Lisa Barone kinda agrees with you,

    Understand, I know for a fact that damn fine blog posts go unseen all day on the Interwebs – see also, MINE! ;-) – whilst crappy 4-sentence posts expositing the latest meaningless social factoid, i.e. “Study shows 76% of tweets are really love letters from fungi to aliens” or list of “34 definitions of something no one will ever care to know” make the rounds of 208 RTs. Ahem.

    You’re right that not everyone knows or thinks to share, it’s ok to ask.. and often that’s what it takes. When no one else touts our own horn, recognizes our work we have to step up, promote ourselves, ask for the raise so to speak.

    And yet there is a line, a balance in asking for some support. Someone like Brogan is sure to get lots of requests from those who want the bump, but not all is worthy. If I wrote something but it didn’t hit, I might reach out to you and ask for a little comment/RT love. But then, if I kept doing that… wouldn’t that be too needy, degrade the value of my brand? If if I HAD to keep asking, shouldn’t that tell me something, like maybe I should write more gooder? FWIW.

  36. Great Post.. and in the main i totally agree with you with 1 proviso…. Asking for help / support to be retweeted etc is fine as long as it is done sparingly… if every message you send out asks people to retweet it etc… then over time people will begin to devalue your work, and will switch off from reading it…

    so yes ask for support, ask for those retweets, but dont ask too much… save it for the really important articles, the really important cause etc….


    Mark Shaw

    • Hey Mark! Completely agree man. It must be done sparingly, otherwise it’s the ‘boy who cried share’ syndrome. ;-)

      Thanks for dropping by man,


  37. I absolutely support the idea of sharing other people’s information. Not a big fan of the Tweet the ends with PLEASE RT. If it is compelling and interesting, I’ll RT it, you don’t need to ask me.

    Blog posts, Facebook information — the same thing. If I like what you have to say and think the people in my community might as well, I am happy to share it.

    That said — if you really really want the information to be shared, have a strategy in place to ask a few of your key people to do just that. I have been known to email colleagues and friends and asking them to comment on a post and if they are so inclined to also re-post/share.

    Be selective with the ask, make sure it is meaningful.

    • Hey Abbie! I think we are actually in agreement here, because what I’m trying to get across in this post is that if we’ve built relationships, and are tactful and occasional in our petitions, then asking for ‘help’ (regardless of its form) is OK.

      So yes, let’s be selective and smart, but let’s also utilize those relationships we’ve spent so much time building.

      Thanks for dropping by Abbie!


  38. Boy. It’s not often I agree with Chris, but I agree with him in this case. I’m going to come at it from a different angle. On Friday I received a tweet from someone I don’t know. Someone who, in fact, doesn’t even follow me. It asked me to RT something they were doing. When I ignored it the first time, they publicly tweeted me again and asked for a RT. When I ignored it the second time, they got mean and aggressive…publicly.

    I’m not going to tweet anything for anyone if a) it’s not something my network wouldn’t appreciate, b) I don’t know anything about and don’t have time to research, and c) you haven’t given the common respect to, at the very least, follow me before you ask me to do something for you.

    I agree with you that we all deserve to have our stuff shared, but that comes with the mutual respect you show one another. I would never ask you to share something for me. I make the assumption that if you appreciate it, you’ll share it. Maybe that’s not the case for everyone who reads Spin Sucks, but I’m OK with that. I’d much rather let people do what they’re comfortable doing than to ask for it.

    • OK Gini, I get what you’re saying, but I think that it’s an EXTREME example. Anyone would agree that person was nuts.

      What I’m talking about here is asking favors of others you’ve built a relationship with. It can be a RT, it can be an intro on LinkedIn, whatever….to me, they’re all the same.

      But when we ask for favors, we have to be:

      a. tactful
      b. very occasional
      c. already have trust

      Let’s take your book as an example. You’re going to be calling on your friends to help you with it, aren’t you? I’d hope. I hope you’ll take advantage of the hundreds of online folks that really care about you and are ready to help. And unless you ask them to help, they likely won’t (at least most), have a solid direction. Just take Jonathan Fields and his last book as an example. He rounded up the troops and boy did it work well for him.

      Am I making sense?

      Abusing the system is one thing, but an occasional petition for help…who doesn’t do or need that?

      • We agree on that, but that isn’t what Chris’s blog post was referring to, nor what I read your blog post to mean. I will always err on the side of caution when asking people to do something for me, even when the book comes out or when Spin Sucks Pro finally launches. Asking someone to tweet something for me or to follow me or to RT a message is not something you’ll ever see me do. It feels icky.

        • I get you girl, I do. And because you’re not going to ask anyone for help when the book comes out, I guess I’ll just have to do it for you. ;-)

          Thanks again,


  39. Yo Marcus,

    This can go either way I think, and it depends on what you want people to share. Some really awesome cause, that’s going to help a lot of people, should definitely be shared and if you have to ask people to do it, that’s cool.

    As for trying to make a blog post popular by emailing people you know to retweet it, well.. is blackhat SEO ethical to you? I say, let it happen naturally. As basic as this sounds, if you have good shit, people will share it.

    BUT, if you must get people to do you these favors, because you can’t achieve the same retweet or share status in some other creative way (or don’t want to), then I’d urge you to ensure you don’t come across as someone just looking for favors, trying to take advantage of friends.

    Solidly trained marketing students, with no feel for emotion and psychology make mistakes like this. On either side of the corpus callosum, you have different, equally beneficial thinking systems that you should use in these kinds of situations. Dominantly left side thinking never works well when you’re dealing with people.

  40. Tammie

    Hi Marcus…I will definitely follow you on your twitter account and I will let people know about your sites…

  41. Man, I’ve gotta start getting to these things earlier. Anyway, multiple takes coming! lol

    First, I think it’s interesting that on Chris’ blog he got an overwhelming majority of people who agreed with his take on it and on your blog you got an overwhelming number of people who agreed with you. In my eyes that comes to a “no true consensus” on the topic, which is actually pretty cool.

    Second, I can see your point, and I understand what most people are saying. Two years ago, after reading something, I decided to ask people who happened to visit my blog on a particular day to subscribe to my RSS feed. It was an experiment, and I linked to the article that gave me the idea, and I talked about the concept in the same post. I got 3 new subscribers; guess that didn’t work.

    Third, I can see Chris’ point and I have to say I agree with it for the most part. I’ve only ever asked people to retweet one post of mine that I felt had a cause related to it, which is what Chris is saying. But I’m also remembering a debate I had one night on Twitter with two ladies who believed it was legitimate for them to write blogs posts then immediately “like” them, saying it showed their audience how much they loved their own posts. To me it was narcissistic, and I said so, but it’s their content and they’re allowed to do it; I just wouldn’t feel right, and thus my thoughts on asking people to blithely RT my posts, even if it was just a post on how to make a great meatloaf.

    And fourth,… no, I think I’ll leave that one alone for now. I’ve said my piece, for better or worse. Do I want everyone retweeting and sharing everything I put out; absolutely. But I want to earn it, and if people don’t think my stuff is worthy, then I’ll just keep trying to make it worthy as best I can. Good thought provoking stuff, though.

    • Yes, it is interesting Mitch how the ‘agreement’ thing works. Guess it goes to show that most folks, if they don’t agree, just won’t say anything. I’ve tried to establish a culture here though that promotes respectful disagreement.

      Regarding consensus though, I think most people can agree that the occasional petition of a RT, at the right time and right place, is OK. But unless used sparsely, it can come across bad in the first place.

      Anyway, always appreciate your thoughtful comments Mitch.


  42. Funny thing is that I just left a rant over on Chri’s blog in regards to that very post and then I happen to bump into this one. I believe a “polite call to action” is perfectly fine. Not all of us have the online notoriety that our beloved Chris has hence by sharing our RT’s with other we can reach audiences that would not have heard of us or read us otherwise. Just a thought. Great Bog you have here Marcus.

    • forgive the typos in the above post. Typing on the iphone screen is an art to itself after switching over from a blackberry. :)

    • GREAT way to word it Al—A polite call to action

      I’m clearly not saying we should get down on our knees and beg people do share each and every post, but the idea of not asking the right way, on the right occasion, is a complete head scratcher to me.

      Appreciate your kind words Al!


  43. I was directed to your blog by Jens p. Berget I love your blog will surely visit daily. I am of the view that readers are not under a compulsion to reweet I guess we only do if we stand to benefit somehow I think?.

  44. ahahahahhahahahah Marcus my friendddd… I’m just totaly in love of your copywriting hahahahahahaha for real, you are SUCH a cool guy
    By the way, I always share everything what I read of you in the 3 most important social networks ;)

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