32 responses

  1. Ryan Hanley
    March 20, 2013

    Marcus,

    Video Marketing is the #1 priority for my insurance agency moving forward. We had huge success with our 100 Questions Answered in 100 Days video campaign and now we’ve turned our sites on humanizing the business through weekly Success Stories told by our Staff.

    We don’t have a video on the homepage yet, but our blog is STUFFED with video.

    YouTube is an incredible marketing and business tool.

    Great stuff buddy.

    Hanley

    • Marcus Sheridan
      March 20, 2013

      Ryan, thanks for dropping by my man. Yeah, you get this dude…you *really* get it, and are an example in your industry.

      Appreciate all you do man,

      Marcus

  2. Rebecca Livermore
    March 20, 2013

    Video is by far my weakest area, so I really appreciate you sharing these great examples. I especially love the example from our friend, Ian. :)

  3. Joey Giangola
    March 20, 2013

    Hey Marcus,

    First, thanks for always providing content at the exact time I need it to help validate my marketing ideas with the rest of the company. It’s scary how often this happens.

    Second, video is the most effective AND easiest way for people to get to know you. People don’t realize that a $50 webcam and a well place window will provide you all you need to get started making quality videos.

    Third, I believe so much in delivering our message through video that I have launched a weekly Google Hangout series (which may or may not feature a Sales Lion in the very near future) and in my opinion, takes the effectiveness of video and increases it 10 fold. Simply because it offers a level of interaction that cannot be achieved in any other format.

    I have also been creating accompanying videos for blog posts for well over a year and love the one two punch they deliver in educating people.

    Great stuff as always.

    • Marcus Sheridan
      March 20, 2013

      Joey, you’re doing tremendous things my friend, and I’m proud of you. Seriously.

      Absolutely love your passion,

      Marcus

      • Joey Giangola
        March 21, 2013

        Marucs, thanks for your the kind words, they are much appreciated.

  4. Ed
    March 20, 2013

    Thank you for a push in the right direction. I have heard this advice before and did nothing about it, but I do need to get some video onto my site to keep up with the competition in my market. I specifically like the first point about having a face to the company. I think that could be a selling point for me.

    • Marcus Sheridan
      March 20, 2013

      No question Ed, it would be a big selling point, and it would change the dynamic of the sales process as well because the relationship of trust with the customer would be established earlier in the game.

      Thanks so much for stopping by Ed,

      Marcus

  5. Keith Robbins
    March 20, 2013

    Marcus,

    You are great on-camera. The same is true for Jason Hughes and the Hubspot folks. You guys come across with authenticity and credibility in addition to appearing very natural and likeable and, of course, that’s one of the goals of the videos. No matter how many takes I do, I just can’t come up with something that meets those objectives. I’m sure I’m not your only reader that just doesn’t have the ‘Q rating’ to do that kind of video. So here is a solution that is so easy a 10 year old can do it. Record audio and video separately. Record audio as a voice over narrating the video and then appear sporadically in the video doing what you do. You will get better sound using a studio mic instead of a lavallier and you can record many more takes.

    Using this method also gives the editor much more flexibility to produce a higher quality video with better pace.

    Here is a video narrated by my 10 year old son using this method:

    http://youtu.be/zAtcunFDPj0

    Here are some out takes from my son’s voice over recording. Imagine how many takes would be required if I had tried to film this:

    http://youtu.be/OlY1MdKpdx0

    Best,

    Keith Robbins

    • Marcus Sheridan
      March 20, 2013

      Keith, sorry this was caught briefly in spam because of the links, but I think it’s great what you’ve said here and love what you’re doing. :-)

      Cheers my friend,

      Marcus

  6. Laura Click
    March 20, 2013

    Excellent advice! I’d love to see businesses start using more video. I’ve written a lot about this recently.

    One I would add to the list is testimonials. Sometimes, the most powerful message comes from what a customer or client says about a business. And, I think testimonials are stronger on video because you can SEE what the client or customer says, thinks and feels. You can’t make that up! Also, it’s much more believable to hear the message from someone who has experienced the business than hearing from the company themselves.

    • Marcus Sheridan
      March 20, 2013

      Well said Laura. Ian’s video I thought was a great example of customer testimonials combined with a discussion of the problems his company solves. That’s one thing my River Pools and TSL video were lacking.

      Great seeing ya Laura and I appreciate all your support!

      Marcus

  7. Sarah Kerin
    March 20, 2013

    I really liked this article because it captures the innovation of social media. More people are becoming lazy and would rather watch a video than read a ton of text. This article shows the correct ways to implement a quality video on a homepage. I liked where you said that the quality of the video reflects the quality of the brand. This is very true. Even just the effects and organization can reflect highly or poorly on your brand so it is important to be smart with the videos you put up.

    Sarah Kerin
    Tulane University

    • Marcus Sheridan
      March 20, 2013

      Hi Sarah, and thanks so much for stopping by. Yes, it certainly is a brand/company reflection, especially when it’s on the home page.

      Marcus

  8. Ian Altman
    March 20, 2013

    Marcus,

    Thank you for the kind words (Rebecca too). The real credit goes to Justin at ShineOnStorytelling.com. Left to my own devices, it would have never made the list.

    • Marcus Sheridan
      March 20, 2013

      Yes, but your good looks took it over the edge Ian ;-)

      • Rebecca Livermore
        March 20, 2013

        To add to what Marcus said, you had a story worth telling and obviously have had a positive impact on people and businesses, which is nothing to sneeze at!

  9. Mike Kawula
    March 20, 2013

    Great advice as always. Really like the new design of your pool site and the video surely adds tremendous value, even the U.S. Waterproofing one is great.

    Listened last week to part of James Wedmore class on creativeLive and he shared: http://youtu.be/ORQquKT_u-Q Really personal also, builds trust and was definitely contemplating for my new design. This really helped reassure.

    Met the owners of this site few weeks back that helps people looking to find a good video person if hiring. (great idea created a marketplace) http://www.vidaao.com/

    Thanks as always!

    • Marcus Sheridan
      March 20, 2013

      Mike, how are you bud? Great to hear from you and love the fact that you’re serious about video and the results it can bring.

      Continued success my friend!

      Marcus

  10. Matthew Stock
    March 21, 2013

    Thanks for the recognition Marcus. As you know, you were my inspiration for putting this video together (which wasn’t cheap – but worth every penny). My ad agency did a killer job. I even had them pay tribute to you in the video (3:26 mark).

    We have repurposed the video for many different uses outside the home page. As an example, we incorporated it into our customer iPad presentation – it’s the perfect remedy for that “uncomfortable silence” when you are pricing out the job and the customer is waiting on pins and needles for the final #’s.

    You remember those times, don’t you…pool guy?

    Keep crushing it,

    Matthew Stock
    “Waterproofing Guy”
    U.S. Waterproofing

  11. Andrea T.H.W.
    March 21, 2013

    I usually prefer text or images especially because being English my second language it’s easier for me to absorb information but video as you say have great potential.

    For me it’s a bit too soon but videos are something I will surely include in the future.

    I have one question though: your homepage about pools is great but what do you think about Big G opinion? Not that it matters for you but for a smaller website I mean? Or it doesn’t matter because the homepage is anyway a “reflex” of the inner pages?

    Bye! :)

  12. Darnell Jackson
    March 21, 2013

    Good post Marcus,

    I used to have video on my home page but I removed it.

    It wasn’t nearly as good as what you have going on here I need to up my game.

    Thanks for the tips.

    I’m mixed on the future of video because there will be so many mobile users and video is really unreliable on mobile.

    However I think professionally finished videos like this are a deal closer for potential clients.

  13. Alexia E.
    March 23, 2013

    My company went a different route and did an animated video. We felt it would be a bit more fun for our clients to watch and create something visually interesting as well. We’re about to launch a new version of our site, so we’ll see how it goes. We’re going to try doing some “live action” video to incorporate into the blog.
    Your story is very interesting. Congrats on all of your success. I expect we’ll be in need of some of your services soon. Thanks for the tips and insight!

  14. Micheal
    March 23, 2013

    Those were great tips that explain about the qualities of videos. Thank you for sharing such a effective article.

  15. Chris
    March 25, 2013

    Nice work on your video Marcus!

    Video is perfect for “show, don’t tell” marketing.

    Any business or brand should consider doing 20 videos on their most frequently asked questions. Upload to YouTube and do basic video SEO, which isn’t difficult. This can all be done in 1 day with the right focus and expertise. The benefits last a lifetime.

    I’ve done this for myself and other businesses with a documented increase in sales.

    – Chris Badgett

  16. George Thomas
    March 25, 2013

    Marcus,

    I totally agree with you on this post. It is amazing how many people get this wrong on their websites. I can not tell you how many animated videos I see, that could be a real person instead. I know first hand that people buy from people not animated videos. The point about making it human needs to be heard by your audience for sure. Human interaction is key in gaining trust with their visitors, leads, and customers.

    • Marcus Sheridan
      March 27, 2013

      Exactly George, it’s all about being “Human” my friend…yes :-)

      Appreciate your thoughts bud,

      Marcus

  17. Kimsea
    April 2, 2013

    Thanks for sharing! I know the video marketing is now become the most powerful tool to leverage online marketing. I heard some people said now Youtube reach 1 million active monthly users. I love to create some video and upload to YouTube channel and my website but I did not started yet. Thanks for make sense about how to start.

  18. Pitt Goumas
    May 2, 2013

    Personally, I prefer text. But that’s just me

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