Mad Marketing #26: Why It’s Time for Sales and Marketing to Merge

by Marcus Sheridan

Play

Mad Marketing PodcastWell it’s that time again folks! In this episode of the Mad Marketing Podcast, we go off script a bit this week to discuss something that has been on my mind for quite some time now–the problem of silos in most organizations when it comes to sales and marketing departments. To help with the discussion, I invited my friend and author of Same-Side Selling, Ian Altman, to share the Mad Marketing floor. For those of you that don’t know Ian, he (along with Joey Coleman) is my partner with the Remarkable Growth Experience and is one of the best speakers and presenters I’ve ever heard on the subject of sales. As always, don’t hesitate to leave your thoughts below and thanks so much for being a part of the Mad Marketing community!

Itunes Dowload

Mad Marketing Podcast

If you like the articles, you'll love Marcus' podcast and insightful tips on business and life.

Click to listen

Subscribe to Future Articles

Read Marcus' future articles and stay on the cutting edge of business, marketing, and life success tips!

Click to subscribe

{ 7 comments… read them below or add one }

Kaloyan Banev April 8, 2014 at

Well, this is the way it should be. Practically there is always troubles between sales and marketing to work well together, but with good team, everything is possible.

Reply

Jeremy Abel April 8, 2014 at

Hey Marcus,

Excellent podcast- the interview format was perfect as this was my first time hearing Ian Altman speak and allowed me to get a better sense of his personality. Being able to hear the sales-marketing tips on the drive home from work yesterday helped me envision how these questions would play-out in an actual conversation with clients. Will definitely be replaying this one in the week ahead.

It’s funny to hear you mention that a lot of the attendees at SMMW and readers of TSL are marketers… I’m in sales at our agency, and the content from your blog, ebook, podcast, and speaking events have been one of the biggest influences on my success.

As always, thanks for maintaining such a high level of quality with your content, and for making the commute to-and-from work that much more valuable.

Jeremy

Reply

Marcus Sheridan April 8, 2014 at

Hey brother, great to hear from you. Honestly, it’s an anomoly that you’re in “sales” Jeremy. I know, seems obvious to you,but for whatever reason, this is not the cast with the industry as a whole. Very odd indeed….but hey, we’re going to change that, right? ;-)

Thanks for the kind words, Ian is a cool cat and super smart.

Have a great one,

Marcus

Reply

khalid April 9, 2014 at

This list is great however and the part about “getting stuff done” is interesting. However I would like to say the notion of being able to do things without a roadmap is not something that rings true for me.
thank you.
http://tchadsite.com/

Reply

Tony C April 10, 2014 at

Another great podcast, enjoyed every minute of it!

Reply

Darin "Doc" Berntson April 11, 2014 at

Marcus,

This is by far my favorite podcast you have done. Loved the topic, Ian was awesome, and really dug the interview format. I hope you continue to do more interview style podcasts in the future.

Sharing this out to folks I know now.

Side note: So many good nuggets of info in the podcast, would love to see a more detailed recap here on the blog with many of the items you discussed, and links. Either way, this one will get a replay from me!

Have a great day sir!

Doc

Reply

Dan April 11, 2014 at

Marcus,

I’m still smiling when I think back to your keynote at SMMW. It was AWESOME and so entertaining!!! A perfect ending for an outstanding conference.

I was also thrilled to finally meet you in person at Jay Baer’s Warm Up party prior to the conference. Too bad I didn’t know Jon Loomer by that time, because he was standing right next to you. I would have asked him a bunch of Facebook questions. Oh well, after attending his session I now have another podcast to listen to :)

Anyways, just wanted to say thanks for your great podcast, for taking the time to talk to me and for your keynote that really rocked the house. Hallelujah!! (like this one guy in the audience said…)

Dan

Reply

Leave a Comment

{ 3 trackbacks }

Previous post:

Next post: