Mad Marketing #26: Why It’s Time for Sales and Marketing to Merge

by Marcus Sheridan


Mad Marketing PodcastWell it’s that time again folks! In this episode of the Mad Marketing Podcast, we go off script a bit this week to discuss something that has been on my mind for quite some time now–the problem of silos in most organizations when it comes to sales and marketing departments. To help with the discussion, I invited my friend and author of Same-Side Selling, Ian Altman, to share the Mad Marketing floor. For those of you that don’t know Ian, he (along with Joey Coleman) is my partner with the Remarkable Growth Experience and is one of the best speakers and presenters I’ve ever heard on the subject of sales. As always, don’t hesitate to leave your thoughts below and thanks so much for being a part of the Mad Marketing community!

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{ 7 comments… read them below or add one }

Kaloyan Banev April 8, 2014 at 5:58 am

Well, this is the way it should be. Practically there is always troubles between sales and marketing to work well together, but with good team, everything is possible.


Jeremy Abel April 8, 2014 at 7:40 am

Hey Marcus,

Excellent podcast- the interview format was perfect as this was my first time hearing Ian Altman speak and allowed me to get a better sense of his personality. Being able to hear the sales-marketing tips on the drive home from work yesterday helped me envision how these questions would play-out in an actual conversation with clients. Will definitely be replaying this one in the week ahead.

It’s funny to hear you mention that a lot of the attendees at SMMW and readers of TSL are marketers… I’m in sales at our agency, and the content from your blog, ebook, podcast, and speaking events have been one of the biggest influences on my success.

As always, thanks for maintaining such a high level of quality with your content, and for making the commute to-and-from work that much more valuable.



Marcus Sheridan April 8, 2014 at 9:59 am

Hey brother, great to hear from you. Honestly, it’s an anomoly that you’re in “sales” Jeremy. I know, seems obvious to you,but for whatever reason, this is not the cast with the industry as a whole. Very odd indeed….but hey, we’re going to change that, right? ;-)

Thanks for the kind words, Ian is a cool cat and super smart.

Have a great one,



khalid April 9, 2014 at 7:41 am

This list is great however and the part about “getting stuff done” is interesting. However I would like to say the notion of being able to do things without a roadmap is not something that rings true for me.
thank you.


Tony C April 10, 2014 at 10:34 pm

Another great podcast, enjoyed every minute of it!


Darin "Doc" Berntson April 11, 2014 at 1:13 pm


This is by far my favorite podcast you have done. Loved the topic, Ian was awesome, and really dug the interview format. I hope you continue to do more interview style podcasts in the future.

Sharing this out to folks I know now.

Side note: So many good nuggets of info in the podcast, would love to see a more detailed recap here on the blog with many of the items you discussed, and links. Either way, this one will get a replay from me!

Have a great day sir!



Dan April 11, 2014 at 4:51 pm


I’m still smiling when I think back to your keynote at SMMW. It was AWESOME and so entertaining!!! A perfect ending for an outstanding conference.

I was also thrilled to finally meet you in person at Jay Baer’s Warm Up party prior to the conference. Too bad I didn’t know Jon Loomer by that time, because he was standing right next to you. I would have asked him a bunch of Facebook questions. Oh well, after attending his session I now have another podcast to listen to :)

Anyways, just wanted to say thanks for your great podcast, for taking the time to talk to me and for your keynote that really rocked the house. Hallelujah!! (like this one guy in the audience said…)



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