36 responses

  1. Kate McQuillan
    July 8, 2014

    That is amazing Marcus!!! You should be so proud of that achievement!!

    • Marcus Sheridan
      July 10, 2014

      Thanks so much Kate, and I’m proud of you too!!!

  2. David Peralta
    July 8, 2014

    Marcus, as always, thanks for the inspirational post. We are in the process of implementing exactly these recommendations within our own company, and look forward to the results.

    One question though, did you at any point implement any kind of link-building strategy, or did you just let the links flow in by themselves?

    • Marcus Sheridan
      July 10, 2014

      Zero link building strategy bud. None at all.

      I really do feel killer content–the Big 5 especially– is your greatest link building strategy.

      Marcus

  3. Don Stanley
    July 8, 2014

    Wow, wow, wow! The story of River Pools and Spas and TSL only continues to get better. So happy for you and thrilled to see the continued explosive growth. #SuperAwesomeSauce bro

    • Marcus Sheridan
      July 10, 2014

      Thanks brother, really appreciate it and your friendship during this process as well!!!

      Marcus

  4. FantasyLogic
    July 8, 2014

    Congratulation on your achievement! A lot of hard work and patience is needed though. Looking forward to accomplish similar results as we focus on the same strategy. Fingers crossed. Thank you for your inspirations :)

    • Marcus Sheridan
      July 10, 2014

      So glad it helped :)

  5. Ryan Hanley
    July 8, 2014

    Congratulations bro. Hard work pays off…

    Keep blowing minds.

    Hanley

    • Marcus Sheridan
      July 10, 2014

      Appreciate it man…Now if I only worked as hard as that guy in upstate NY, then I’d be getting where I want to be brother!! :-)

      Thanks for all,

      Marcus

  6. myrujukan
    July 8, 2014

    wow, I agree with you about natural link. When panda, penguin comes it a scary news for link farm user, the natural link will help us for long journey. Sorry for my bad English… :)

  7. Pat Palingo
    July 9, 2014

    Congrats Marcus,

    Awesome results and good luck with the new manufacturing business. Take care!

    • Marcus Sheridan
      July 10, 2014

      Appreciate it brother, just trying to keep up w my friends at Yale ;-)

  8. dave rosenthal
    July 9, 2014

    Marcus, One of your best posts ever! Forget about Google’s latest critter and just write useful stuff.

    • Marcus Sheridan
      July 10, 2014

      So glad you enjoyed it Dave! :)

  9. Ignite SEO in San Diego
    July 13, 2014

    Kudos to you/clients for not manipulating the system when almost everyone else was doing short cuts for short lived success and now they are banned while you reap the benefits of honest hard work.

  10. Carmen Sognonvi
    July 14, 2014

    Hey Marcus, congrats on reaching another awesome milestone! I’ve always enjoyed your common-sense advice when it comes to content marketing. At our martial arts school, we’ve been blogging and creating videos for quite a few years already, but it’s only in the last year or so that I’ve really focused on making sure we include our top keywords in each post title. And I’m already seeing a big difference in our traffic.

    One challenge I have though, is that much of the traffic we attract is not local. And since we’re a bricks-and-mortar business, we only service people in this specific area. I believe you also service a limited area in your pool business, so maybe you’ve found this to be the case as well.

    Do you have any tips on how to tweak content marketing so that you’re reaching more of a local audience? (It feels weird and unnatural to include “Brooklyn NY” in every post title, so I’m curious to hear your take) Thanks! :)

  11. Mitch Mitchell
    July 18, 2014

    Great stuff Marcus. I also have never adopted a link building strategy because I thought it was a bit smarmy and, turns out I was right. I never instituted a guest posting policy for other blogs, but on one of my blogs I did accept guest posts because I wanted it to grow and thus be more of a money maker. It worked for a short while but having to read and edit all those horribly written articles and fend of irritatingly badly written introduction emails was enough for me to say “enough”. I’m just glad it’s never been a strategy I’ve recommended with any gusto to anyone else.

    You’ve done very well and should pat yourself on the back for your hard work and ingenuity. Way to go.

  12. Christian Newman
    July 19, 2014

    Great tips and I love #2 because it doesn’t feel right to me, either.

    When I was first getting started with my website and blog, nobody was reading it. Ok, maybe my wife. And my mom. But that’s it.

    Suddenly, out of nowhere, some guy started following my blog, commenting, emailing me with praises and such. Hallelujah! I’m helping someone – or so I thought.

    It didn’t take long before I got an email from this guy offering me “S4S” – and I thought to myself, what the hell is S4S? So as any good marketer would do, I asked Google and quickly discovered this thing called share-for-share and before I knew it I had this icky feeling I just couldn’t shake. So I turned it down. And guess what…

    I never heard from him again! I was back to my two best fans (and still am, as far as I can tell) and that’s okay because the law of compound content says that someday more people will join my movement.

    Christian

  13. Ruban Kt
    July 25, 2014

    Hey Marcus,

    Useful post and like the quote from Matt “Don’t try to be natural be natural”.

  14. N I Singh
    July 27, 2014

    Thanks a lot for creating such an article.

  15. Amrish
    August 11, 2014

    It’s true making a great content can definitely bring about a good marketing strategy and also help in promotions. The social media plays a significant role in SEO and sharing contents could really benefit the page ranking and the SERP results.

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