5 Small Business Blogging Myths Most ‘Experts’ Don’t Understand

We’ve all heard them—the do’s and don’ts  of blogging. The ‘secrets’ that will take your personal or company blog to new heights of greatness or, if done poorly, valleys of ‘traffic despair’. And although much of what is taught as general rule in the public forum is good, small businesses must come to understand certain…

5 Reasons Every Small Business in the World Should Write an EBook

That’s right, you should have an eBook. And no, you’re not the exception. What, did you say you were an auto mechanic? Yes, your company needs an eBook. I’m sorry, did you say you were a roofer? Yep, you too, you need an eBook. So you’re a professional lion trainer…..Wow, you really need an eBook.…

Why “I’m not a Computer Guy” is the Lamest Excuse in the World for Business Owners

‘I didn’t grow up around computers.’ ‘ Electronics just aren’t my thing.’ ‘ This dog is way too old to learn that computer stuff.’ As you may have guessed, these are just a few of the statements I’ve heard recently upon discussing with business owners their web marketing and internet strategies. In fact, I’ve heard…

5 Small Business Blogging Benefits Nobody is Talking About

OK, so we’ve all heard it by now: If you own a business, and if you want to truly have any web marketing presence at all, you need to be blogging. With benefits like SEO, subscribers, and inbound links; content marketing for small businesses can pay some serious dividends. But today I want to focus…

The Law of Compound Information in Marketing: Timing is Everything

I was speaking to a client a couple of days ago who, up to this point as a business owner, has basically done squat as a content marketer. In other words, he has no blog, he has done no video, and just isn’t currently thinking like a consumer. Notwithstanding these shortcomings though, this guy has…