5 Reasons Every Small Business in the World Should Write an EBook

That’s right, you should have an eBook. And no, you’re not the exception. What, did you say you were an auto mechanic? Yes, your company needs an eBook. I’m sorry, did you say you were a roofer? Yep, you too, you need an eBook. So you’re a professional lion trainer…..Wow, you really need an eBook.…

Pareto’s Law and Marketing in the 21st Century: Are You the 80 or the 20?

As most of you know, I was in Vegas this week teaching business owners in the pool and spa industry about sales and marketing. The experience was a rewarding one and some great relationships were built with other tremendous people over these last few days. Notwithstanding, I want to discuss a very interesting experience I…

Fake Identities, Cowards, and How to Truly Elevate Your Online Brand

I see it more and more, and frankly, it’s an action that makes me want to vomit. Just the other day, I was on a swimming pool forum and noticed how a supposed ‘pool shopper’, who of course had no identity, was speaking of his experience with a particular manufacturer and discussing why he thought…

Education-Based Marketing and Why Selling in the 21st Century Will Never Be the Same Again

It happened again to me just yesterday. After being on the phone with a potential client for a few minutes, the following was said: Me: In terms of getting other quotes for your project, where do you currently stand? Customer: Well, to tell you the truth, my husband and I almost always get at least…

Virtual Selling: Changing the World of Sales and Marketing as We Know It

I received an email from a customer yesterday that is symbolic of everything I’ve been yapping about here on The Sales Lion. Please give it a look, otherwise this stuff isn’t going to make any sense: Mr. Sheridan, Congratulations on your new location and the business as a whole. I am looking to install a…