5 Reasons You Should ALWAYS Talk about Product Pricing and Costs on Your Company Website

I don’t get it. Seriously, what is the deal with small business websites and their fear of talking about the one thing that makes every transaction a reality? Yes, you guessed it, that ‘one thing’ is MONEY. Yep, the last I looked, if consumers and customers don’t have money, they have a tough time buying…

The Law of Compound Information in Marketing: Timing is Everything

I was speaking to a client a couple of days ago who, up to this point as a business owner, has basically done squat as a content marketer. In other words, he has no blog, he has done no video, and just isn’t currently thinking like a consumer. Notwithstanding these shortcomings though, this guy has…

The 8 Major Mistakes of ‘New and Improved’ Website Redesigns

Since returning from my conference in Vegas last week I have been very pleased to receive multiple emails from business owners who are stoked to embrace proper web marketing and finally bring their business up to speed with the information age. At the same time though, a large portion of these businesses owners are getting…

Fake Identities, Cowards, and How to Truly Elevate Your Online Brand

I see it more and more, and frankly, it’s an action that makes me want to vomit. Just the other day, I was on a swimming pool forum and noticed how a supposed ‘pool shopper’, who of course had no identity, was speaking of his experience with a particular manufacturer and discussing why he thought…

Education-Based Marketing and Why Selling in the 21st Century Will Never Be the Same Again

It happened again to me just yesterday. After being on the phone with a potential client for a few minutes, the following was said: Me: In terms of getting other quotes for your project, where do you currently stand? Customer: Well, to tell you the truth, my husband and I almost always get at least…

Is Web Marketing Worth Putting Your Small Business into Debt?

I have found there are 2  truisms regarding small business web marketing: Businesses can’t afford a great web marketing strategy Businesses can’t afford not to have a great web marketing strategy I mention these two opposing statements as truisms because the fact is, whenever a business is looking to initiate a proper web marketing strategy…