Fake Identities, Cowards, and How to Truly Elevate Your Online Brand

I see it more and more, and frankly, it’s an action that makes me want to vomit. Just the other day, I was on a swimming pool forum and noticed how a supposed ‘pool shopper’, who of course had no identity, was speaking of his experience with a particular manufacturer and discussing why he thought…

Education-Based Marketing and Why Selling in the 21st Century Will Never Be the Same Again

It happened again to me just yesterday. After being on the phone with a potential client for a few minutes, the following was said: Me: In terms of getting other quotes for your project, where do you currently stand? Customer: Well, to tell you the truth, my husband and I almost always get at least…

How to Come Up with 100 Blog Articles for Your Business in 10 Minutes or Less

Content Creation—Studies have shown it’s the most difficult part of starting, and maintaining, a successful blog for any business. Having written about 250 blog posts and articles over the past year, I’m stoked to share a system with you that has made the process of article creation simple, fun, and extremely effective. Although I could…

Virtual Selling: Changing the World of Sales and Marketing as We Know It

I received an email from a customer yesterday that is symbolic of everything I’ve been yapping about here on The Sales Lion. Please give it a look, otherwise this stuff isn’t going to make any sense: Mr. Sheridan, Congratulations on your new location and the business as a whole. I am looking to install a…

Assignment Selling: The Essential Sales Technique of the Information Age

Have you ever heard the phrase ‘Assignment Selling’? Chances are, you haven’t, but let me assure you it may be the most important part of your business’ marketing and sales success in 2010…..that you’re not currently doing. Allow me to explain. We’ve been talking a ton lately about content, education, and thinking like a consumer…

I Teach, Therefore I Sell

First of all, I’d like to thank Rene Descartes for his inspiration behind the title of this blog post. I do believe that if Descartes was around today he’d be thrilled with the direction of sales and marketing around the world. But to the point of this post………. In this rapidly evolving Web/Sales/ Marketing 2.0…