5 Reasons You Should ALWAYS Talk about Product Pricing and Costs on Your Company Website

I don’t get it. Seriously, what is the deal with small business websites and their fear of talking about the one thing that makes every transaction a reality? Yes, you guessed it, that ‘one thing’ is MONEY. Yep, the last I looked, if consumers and customers don’t have money, they have a tough time buying…

Education-Based Marketing and Why Selling in the 21st Century Will Never Be the Same Again

It happened again to me just yesterday. After being on the phone with a potential client for a few minutes, the following was said: Me: In terms of getting other quotes for your project, where do you currently stand? Customer: Well, to tell you the truth, my husband and I almost always get at least…

9 Essential Keys to a Great Small Business Website in 2010

I‘ve been working quite a bit lately with small business owners on their web presence and it’s amazing how many of these good men and women just aren’t getting it when it comes to the design of their websites. What’s crazy is that in general, small business owners want to have a great website. They…

I Teach, Therefore I Sell

First of all, I’d like to thank Rene Descartes for his inspiration behind the title of this blog post. I do believe that if Descartes was around today he’d be thrilled with the direction of sales and marketing around the world. But to the point of this post………. In this rapidly evolving Web/Sales/ Marketing 2.0…

28 Signs Your Boss May Still Be Living in the Technological Stone-Ages

I recently heard an older gentleman bragging to one of his employees how he didn’t even know how to use Google. No, I’m not kidding, he was bragging, and the whole thing really made me want to barf. You see, because we are currently in a transformational age, going from the industrial and quickly blowing…

Is the Curse of Knowledge and Bad Vernacular Killing Your Sales and Marketing Success?

Do your customers ever give you that ‘dumb’ look? You know, that look that Jackie Chan shares with Chris Tucker in this hilarious clip: I ask this question because they relate to an amusing experience the other day that was quite symbolic of the problem so many businesses, marketers, and sales persons are having all…