Sales Identity

Does your website create rocking relationships with clients? Seriously….If it doesn’t, and it’s B-O-R-I-N-G like most of your competitors, then all it takes is a few simple additions and tweaks to instill personality and a face into your company’s brand.

In this video, which is one of likely many to show in the coming weeks, I get all jazzed up about how to create powerful relationships with clients and customers long before you meet them for the first time. So take off your reading glasses for a second, prop up your legs, and let’s have a little fun…….

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Pareto’s Law and Marketing in the 21st Century: Are You the 80 or the 20?

November 5, 2010

As most of you know, I was in Vegas this week teaching business owners in the pool and spa industry about sales and marketing. The experience was a rewarding one and some great relationships were built with other tremendous people over these last few days. Notwithstanding, I want to discuss a very interesting experience I […]

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My Guest Post on Sales Playbook with the GREAT Paul Castain

September 30, 2010

Just last week I had the privilege of doing a guest post for arguably the internet’s most popular sales blog- Sales Playbook, which is headed up by Paul Castain. For those of you unfamiliar with Paul and his tremendous blog, I’d describe him as Jeffrey Gitomer meets Tommy Boy meets Yoda….Yeah, that might be a […]

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10 Reasons Why the Life of a Sales Professional is Awesome

August 17, 2010

I had one of those sales appointments last night that just made me smile. Why? Because I had two great hours of conversation with two great people who ended up buying my product. It was the perfect night, and as I thought about our little meeting on the way home, I started to think of […]

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Assignment Selling: The Essential Sales Technique of the Information Age

June 25, 2010

Have you ever heard the phrase ‘Assignment Selling’? Chances are, you haven’t, but let me assure you it may be the most important part of your business’ marketing and sales success in 2010…..that you’re not currently doing. Allow me to explain. We’ve been talking a ton lately about content, education, and thinking like a consumer […]

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6 Ways to Create Powerful ‘Feel Good’ YouTube Videos for Your Small Business

June 22, 2010

There is nothing like the impact a simple video can have on a business. Recently I posted a video on my swimming pool blog that did very well and got quite a response. Why? Well despite the fact that it discussed the boring topic of ‘How to Vacuum an Inground Swimming Pool’, it included one […]

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9 Essential Keys to a Great Small Business Website in 2010

May 17, 2010

I‘ve been working quite a bit lately with small business owners on their web presence and it’s amazing how many of these good men and women just aren’t getting it when it comes to the design of their websites. What’s crazy is that in general, small business owners want to have a great website. They […]

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