5 Small Business Blogging Myths Most ‘Experts’ Don’t Understand

We’ve all heard them—the do’s and don’ts  of blogging. The ‘secrets’ that will take your personal or company blog to new heights of greatness or, if done poorly, valleys of ‘traffic despair’. And although much of what is taught as general rule in the public forum is good, small businesses must come to understand certain…

5 Reasons Every Small Business in the World Should Write an EBook

That’s right, you should have an eBook. And no, you’re not the exception. What, did you say you were an auto mechanic? Yes, your company needs an eBook. I’m sorry, did you say you were a roofer? Yep, you too, you need an eBook. So you’re a professional lion trainer…..Wow, you really need an eBook.…

Transparent Writing: Why Personal Experience and Opening Yourself Up will Lead to Greatness

This article comes as a direct result of Monday’s post where we were able to discuss the 7 keys to writing like you talk, a skill we all seem to agree is a necessity if we’re to become great writers and bloggers. But what really surprised me about all the comments and emails that came…

Diversification vs. Singular Awesomeness in Business: Which is Better?

Diversification—It’s the latest and greatest phrase used in this down economy as the answer to survive this mess we’re in. In fact, if I had a dollar for every time I heard someone say in the last two years that businesses must diversify to survive I’d be a rich dude. And frankly, I get it.…

5 Small Business Blogging Benefits Nobody is Talking About

OK, so we’ve all heard it by now: If you own a business, and if you want to truly have any web marketing presence at all, you need to be blogging. With benefits like SEO, subscribers, and inbound links; content marketing for small businesses can pay some serious dividends. But today I want to focus…

5 Reasons You Should ALWAYS Talk about Product Pricing and Costs on Your Company Website

I don’t get it. Seriously, what is the deal with small business websites and their fear of talking about the one thing that makes every transaction a reality? Yes, you guessed it, that ‘one thing’ is MONEY. Yep, the last I looked, if consumers and customers don’t have money, they have a tough time buying…