Assignment Selling: The Essential Sales Technique of the Information Age

Have you ever heard the phrase ‘Assignment Selling’? Chances are, you haven’t, but let me assure you it may be the most important part of your business’ marketing and sales success in 2010…..that you’re not currently doing. Allow me to explain. We’ve been talking a ton lately about content, education, and thinking like a consumer…

How Brutally Honest Blogging will Skyrocket Your Business to the Top of Your Industry

As I’ve been stressing quite a bit lately, the giving of great content, especially by means of that wonderful tool we call blogging, is the future key to the marketing success of any business or niche. By moving from the industrial age to the information age, the minds and shopping patterns of today’s consumers are…

How to Stop Giving Quotes, Quit Giving Estimates, and Start Making Sales.

Would you consider yourself a ‘sales professional’ or a ‘quotes professional’? What, never heard the phrase ‘quotes professional’ before? Well believe it or not, there are many more quote professionals than sales professionals in today’s economy, and one of the main purposes of this blog is to help readers understand their current sales identity and…

5 Ways to Create a Sales Environment When Selling in the Home

Setting the proper environment and ‘sales mood’ is critical to the success of any in-home selling situation. Unfortunately though, many sales people miss these critical steps when they are sitting down with a family or customer because they do not fully recognize and appreciate the power of creating a proper sales environment. The following are…

How to Improve Sales 101: Role-Plays

I recently read on another sales blog an article that discussed role-plays and their value in sales training. What shocked me though about the article, as well as some of the comments that followed the article, were the negative feeling many ‘sales professionals’ have toward role-playing as a means of sales training. Frankly, my thoughts upon…

Selling in the Information Age: Why Most Companies are Falling Short

Selling in the Information Age: Why Most Companies are Falling Short If one looks up the phrase ‘Information Age’ in Wikipedia, this is what they’ll find: The Information Age, also commonly known as the Computer Age or Information Era, is an idea that the current age will be characterized by the ability of individuals to…