why most retail sales persons stink

Paul Catain and Marcus Sheridan

A recent photo of me and Paul Castain (Note- I'm the guy on the left:)

Just last week I had the privilege of doing a guest post for arguably the internet’s most popular sales blog- Sales Playbook, which is headed up by Paul Castain. For those of you unfamiliar with Paul and his tremendous blog, I’d describe him as Jeffrey Gitomer meets Tommy Boy meets Yoda….Yeah, that might be a tough one to understand but you’ll just have to head on over to his blog to see what I’m talking about. But if you could use a daily steroid injection of sales talk, motivation, humor, and wisdom– Castain is your guy.

As far as my guest post though, I hope everyone will check it out. If you’re looking for an overdose of sales and marketing sarcasm, it’ll be worth a look, I promise. It’s entitled: And the Worst Sales Pitch in the World Goes To…..

As always, thanks for being a part of The Sales Lion community :-)

Why ‘Because it’s the Best’ is NOT a Good Sales Pitch

September 2, 2010

As I was busy driving around in the traffic jams of Northern Virginia a few days ago, I took a pit stop into a mall so I could stop by ‘The Walking Company’, a business that sells special walking shoes, orthotics, etc. Because the plantar fasciitis in my left foot has been kicking my butt […]

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Assignment Selling: The Essential Sales Technique of the Information Age

June 25, 2010

Have you ever heard the phrase ‘Assignment Selling’? Chances are, you haven’t, but let me assure you it may be the most important part of your business’ marketing and sales success in 2010…..that you’re not currently doing. Allow me to explain. We’ve been talking a ton lately about content, education, and thinking like a consumer […]

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I Teach, Therefore I Sell

May 14, 2010

First of all, I’d like to thank Rene Descartes for his inspiration behind the title of this blog post. I do believe that if Descartes was around today he’d be thrilled with the direction of sales and marketing around the world. But to the point of this post………. In this rapidly evolving Web/Sales/ Marketing 2.0 […]

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28 Signs Your Boss May Still Be Living in the Technological Stone-Ages

May 7, 2010

I recently heard an older gentleman bragging to one of his employees how he didn’t even know how to use Google. No, I’m not kidding, he was bragging, and the whole thing really made me want to barf. You see, because we are currently in a transformational age, going from the industrial and quickly blowing […]

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Is the Curse of Knowledge and Bad Vernacular Killing Your Sales and Marketing Success?

May 4, 2010

Do your customers ever give you that ‘dumb’ look? You know, that look that Jackie Chan shares with Chris Tucker in this hilarious clip: [youtube]http://www.youtube.com/watch?v=-twUCEfzrDk[/youtube] I ask this question because they relate to an amusing experience the other day that was quite symbolic of the problem so many businesses, marketers, and sales persons are having […]

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How to Stop Giving Quotes, Quit Giving Estimates, and Start Making Sales.

April 6, 2010

Would you consider yourself a ‘sales professional’ or a ‘quotes professional’? What, never heard the phrase ‘quotes professional’ before? Well believe it or not, there are many more quote professionals than sales professionals in today’s economy, and one of the main purposes of this blog is to help readers understand their current sales identity and […]

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