Why ‘Because it’s the Best’ is NOT a Good Sales Pitch

As I was busy driving around in the traffic jams of Northern Virginia a few days ago, I took a pit stop into a mall so I could stop by ‘The Walking Company’, a business that sells special walking shoes, orthotics, etc. Because the plantar fasciitis in my left foot has been kicking my butt…

Assignment Selling: The Essential Sales Technique of the Information Age

Have you ever heard the phrase ‘Assignment Selling’? Chances are, you haven’t, but let me assure you it may be the most important part of your business’ marketing and sales success in 2010…..that you’re not currently doing. Allow me to explain. We’ve been talking a ton lately about content, education, and thinking like a consumer…

I Teach, Therefore I Sell

First of all, I’d like to thank Rene Descartes for his inspiration behind the title of this blog post. I do believe that if Descartes was around today he’d be thrilled with the direction of sales and marketing around the world. But to the point of this post………. In this rapidly evolving Web/Sales/ Marketing 2.0…

28 Signs Your Boss May Still Be Living in the Technological Stone-Ages

I recently heard an older gentleman bragging to one of his employees how he didn’t even know how to use Google. No, I’m not kidding, he was bragging, and the whole thing really made me want to barf. You see, because we are currently in a transformational age, going from the industrial and quickly blowing…

Is the Curse of Knowledge and Bad Vernacular Killing Your Sales and Marketing Success?

Do your customers ever give you that ‘dumb’ look? You know, that look that Jackie Chan shares with Chris Tucker in this hilarious clip: [youtube]http://www.youtube.com/watch?v=-twUCEfzrDk[/youtube] I ask this question because they relate to an amusing experience the other day that was quite symbolic of the problem so many businesses, marketers, and sales persons are having…

How to Stop Giving Quotes, Quit Giving Estimates, and Start Making Sales.

Would you consider yourself a ‘sales professional’ or a ‘quotes professional’? What, never heard the phrase ‘quotes professional’ before? Well believe it or not, there are many more quote professionals than sales professionals in today’s economy, and one of the main purposes of this blog is to help readers understand their current sales identity and…