The Law of Compound Information in Marketing: Timing is Everything

I was speaking to a client a couple of days ago who, up to this point as a business owner, has basically done squat as a content marketer. In other words, he has no blog, he has done no video, and just isn’t currently thinking like a consumer. Notwithstanding these shortcomings though, this guy has…

The 8 Major Mistakes of ‘New and Improved’ Website Redesigns

Since returning from my conference in Vegas last week I have been very pleased to receive multiple emails from business owners who are stoked to embrace proper web marketing and finally bring their business up to speed with the information age. At the same time though, a large portion of these businesses owners are getting…

How to Create Rocking Web Relationships that Sell!: A Video Post from The Sales Lion

Does your website create rocking relationships with clients? Seriously….If it doesn’t, and it’s B-O-R-I-N-G like most of your competitors, then all it takes is a few simple additions and tweaks to instill personality and a face into your company’s brand. In this video, which is one of likely many to show in the coming weeks,…

Pareto’s Law and Marketing in the 21st Century: Are You the 80 or the 20?

As most of you know, I was in Vegas this week teaching business owners in the pool and spa industry about sales and marketing. The experience was a rewarding one and some great relationships were built with other tremendous people over these last few days. Notwithstanding, I want to discuss a very interesting experience I…

Fake Identities, Cowards, and How to Truly Elevate Your Online Brand

I see it more and more, and frankly, it’s an action that makes me want to vomit. Just the other day, I was on a swimming pool forum and noticed how a supposed ‘pool shopper’, who of course had no identity, was speaking of his experience with a particular manufacturer and discussing why he thought…

7 Major Mistakes Pizza Hut Is Making On Their Million-Dollar Website

I found myself ordering a pizza online this past weekend from Pizza Hut and considering I can’t seem to look at a website these days without noticing the good, the bad, and the ugly, a few things about this multi-million dollar company’s website really surprised me. Due to the fact that Pizza Hut has been…

Learning to Overcome, and Embrace, Owning a Seasonal Business

As I stood outside with the wind blowing and leaves tumbling around my yard just a few minutes ago, I looked over at our swimming pool and knew the time had come again. After almost 6 months of children laughing and water splashing, another pool season has come and gone…and the pool will now be…