The Timing Just Ain’t Right…..Or Is It?

by Marcus Sheridan

waiting-right-momentNote** Whenever anyone asks me about doing a guest post here on The Sales Lion, I basically give one stipulation (other than the fact that it has got to be good), and that is the post must contain a personal experience from the author. Well, as you’ll see from the following, my friend Christina Crowe is as real and personal as it gets with this post about her struggles and triumphs with the launching of her first ebook. Considering I wrote a ‘Part 1‘ to this article a few days ago, I’m stoked to have this as a follow up. Check it out folks, it’ll be worth it…..

Still Waiting?

How many times have you heard someone say, “I’m just waiting for the right time?”

Did that person ever actually fulfill what he planned to do – what he was waiting for? Or is he still waiting for the right moment, oblivious to whether that moment will ever come?

How many times have you said this very same phrase, either to yourself, friends, family, or an audience?

If you’re like many people, most likely you’ve said it (or if not, thought it) more often than you can count. You might have even prepared for that moment, counting the days, months, and years until you’ll finally be ready to launch that big product, start that online business, write that amazing blog post, travel the world – and change your life.

The truth is, though, there is no “right time” to do anything. You’ll never have the perfect first launch, business, blog post, or plane trip. If you don’t take action now, you’ll never change your life or improve how you already live.

Yes, there’s a possibility that something may go terribly wrong the first time. And, yes, there’s a possibility that things won’t work out exactly as you planned if you were to damn your fears to hell and take action.

But Flip the Tables Around

What if things did turn out well or even better than you expected them to? What if your first product launch did wind up with over 100 sales in the first 24 hours? What if you’re just turning your back on opportunities and making it harder for them to reach you every time you wait?

My father once told me in the car that he thought about writing a book. At the time, I had just ended my sophomore year of college and we were about to embark on a long 4 hour drive back home. He knew that I loved to write, so it wasn’t a surprise that the subject of writing came up as we sat in silence, gazing gloomily out the window in preparation for the long hours of highway ahead.

But it’s what he said that got my attention – “I always thought that I’d write a book. I just never got around to it.”

He was always just waiting for the right moment to come along. But, in the end, publishing a book simply never happened. He never got around to it.

What would have happened if he did write that book and did get it published?

Hesitation and Uncertainty

Over 5 months ago, I was planning on creating the first ebook for my blog. Writing an ebook was something that I’d always wanted to do, not just because of the residual income involved, but also because I wanted to be a published author one day and figured writing an ebook was the first step.

I reckoned that if I was able to write such a big document, launch it, and have a good reaction from my readers, then I could type up a book, find a publisher interested in it (or else self-publish), and have it sold in bookstores.

But I hesitated. I wanted the launch to be perfect, and so I was holding myself back from success.

Another blogger had recommended launching informational products only after 1,000 RSS subscribers, since you’d have a larger audience and increased sales.

Well, I definitely didn’t have 1,000 subscribers – actually, far from it!

I became discouraged, wrote a few pages of the ebook, and eventually put it off. I was going to wait until my blog became a bit more popular and accumulated more readers. It just wasn’t the right time to launch an ebook – or so I thought.

So I waited, gradually building my readership and yet seeing that arbitrary number so very far away.

I Was Waiting for a Miracle to Happen

One day, I was browsing blogs like I normally do when a fellow entrepreneur emailed me telling me that she saw one of my comments on a blog. She then asked if she could help “pave a little clearer path” for me and my business, since I was fumbling around and didn’t quite know what direction to take.

To me, she was a miracle in disguise, and to this day we have remained pretty good friends. I told her my concerns about creating an ebook too early, and she said something that I would have never expected – “Do it now. Don’t wait.”

Something about that conversation really ignited something deep in the core of my being. I had a spark of hope that maybe, just maybe, my career was about to turn around – that I should stop waiting and write the ebook after all.

I decided to do just that.

For months I slaved over Microsoft Word, writing page after page of text – only stopping to sleep, eat, and go to the bathroom. Finally, at a little past midnight one night, I looked at the final product of the ebook I had written and a sort of joy took over. I could launch an ebook for the first time! It was all over – I could rest.

Excited, I announced the product launch on the blog, in social networks, and through email. Then, I turned off the lights, went into my bedroom, and melted my head down onto the pillow propped up on the bed. As I drifted off to sleep, I couldn’t help but smile – I had did it! I had created an ebook.

You Have More Potential to Succeed than You Think

The next day, I was surprised to already see some sales coming in. Honestly, I wasn’t even expecting any money so quickly – especially since my blog still had a long way to go before it reached 1,000 subscribers. And here my ebook was – already making sales the very next morning after the launch!

I still remember the day…

My hair was in tangles, since I had just gotten out of bed. I checked my email and my eyes almost popped right out of my head when I read the message from PayPal saying that I just received $17.98. I was so excited that I began to worry that I would fall out of my chair. Luckily, I was alone in the house at the time – so no one could hear my countless squeals and the racket I was making in my office as I cart wheeled around the room.

The thing is, if I waited, I probably would’ve been too discouraged by the time I did have 1,000 RSS readers to actually write the ebook. By taking action and going with my gut, I was able to do something that I never thought I could before – create an ebook.

But I did it, and I’m glad I didn’t wait.

Writing an ebook had opened my eyes to so many other opportunities as well. In fact, even now I have product ideas formulating in my head that I can’t wait to put down on paper. However, none of this would’ve been possible so soon if I did choose to wait.

Acting now and choosing not to wait for the “right time” might not have done anything drastic like save my life, but it paved a road to my future.

Act now.

There’s never a right time to take action, but there’s always the chance that you’ll lose time to act.

Christina Crowe is an entrepreneur who spends most of her time blogging about freelance writing, reading fiction, and staring at her aquatic pets. Check her out at

What are your thoughts? For those of you who have written an ebook, how’d you do it? Was it tough? Was it worth it? Did you scream in your office as Christina did? ;-) C’mon, jump in and share your thoughts.

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