The Power of Transparency and Guts in a Digital World: A Sales Lion Video

by Marcus Sheridan

It’s 1:20am and I’m sitting here on my couch, a little overwhelmed (in a good way) as I think about the week I’ve had.

You see, over the past few days I’ve been near Washington DC, hosting my first live event—The Remarkable Growth Experience.

Next week, I’m going to be sharing my in depth thoughts on the past few days, but for now I’ll just say it was a landmark event in my life, as I suspect just about every attendee  was dramatically impacted in some way, shape, or form as well.

But today, I wanted to share with you a video of a presentation I gave at HubSpot’s Inbound 2013 in Boston this past year. As I reviewed the talk this evening (it was just published), I was brought back to why this presentation meant so much to me:

This was the first time my wife and 4 children have ever seen me speak in public.

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(And if you look at the front row while I’m speaking, there is a good chance you’ll see them sitting there.)

But I share this with you today because there are a few messages within this video that are profoundly important and could dramatically impact your business and life. They are as follows:

1. The unbelievable impact transparency has on content, consumers, and your ability to sell.

2. The need to be brave and to go beyond “the way it has always been done” in your industry.

3. The “why” behind this whole thing we call “Inbound” and “Content Marketing.”

If you’re looking to finish your week off with a bang, and you also want to hear me get a little personal as to why I am the way I am when it comes to my family and the passion I have for this subject, please go ahead and watch.

Have a great weekend everyone…

Sheridan Bold

Inbound and Content Marketing Made Easy

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{ 23 comments… read them below or add one }

Mark Bailey, Jr. January 10, 2014 at

I was in the room during your talk at Inbound and it was BY FAR the best one I had heard all week. I’ll be using the snippet at the beginning where you’re talking about the “email and a big problem” in our strategic planning meeting on Monday … Hoping to help our people understand why we spend time blogging and what we should be blogging about.

Glad Hubspot finally posted it.

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Marcus Sheridan January 10, 2014 at

That is so very kind of you to say Mark. I hope we’ll get a chance to chat at Inbound 14! :-)

Best,

Marcus

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Tiffany Cavegn January 10, 2014 at

I remember getting a little choked up at the end with you! I loved the Bold Talks at Inbound13 and I’m hopeful they posted many of them.

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Marcus Sheridan January 10, 2014 at

And it was so great having you in there Tiffany!! :-)

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Senator Club January 10, 2014 at

Congrats on a great preso Marcus. I like the walking up and down the aisle. That’s great stuff. That’s when you clearly know the material. And then audience engagement and physical movement are no longer a distraction but rather enhance your presentation. Nice work.

Ian

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Marcus Sheridan January 10, 2014 at

Ian, you’re kind to say that. Walking is certainly my thing. I don’t know if it always makes the audience happy, but it certainly does me :-)

Have a great weekend,

Marcus

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Lynn January 10, 2014 at

I am always so inspired listening to you talk. You really are the best! This little video made me stop and think about the automatic limitations I put on my self and my business (preferring referral business over cold sales), where I focus and why (to avoid blowing out those limitations), and my real level of honesty (okay but not great.) While I might encourage my clients to blog honestly, I rarely do it myself. Maybe it’s lack of confidence, lack of knowledge or fear of exposure. Whatever, those are really just excuses so that I don’t have to think too much or change. You have the power to affect the way people not only do business but the way they approach life, and you do that so well. Thanks so much.

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Marcus Sheridan January 10, 2014 at

Too kind Lynn! :-) So glad this helped you a little and I hope you continue to push and gain in confidence as you go!

Smiles,

Marcus

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Don Stanley January 10, 2014 at

Too funny. Ryan Hanley and I were just talking about how there’s nothing, nothing, nothing like seeing the Lion on the prowl in person. You live and breathe what you teach brother and that’s why you’re the best. Rhino

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Marcus Sheridan January 10, 2014 at

Thanks man, I appreciate that. Video is a great medium, but it ain’t the real thing–something I think all of us should remember going forward.

Be well brother,

Marcus

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John January 10, 2014 at

Wonderful video, I’ve always wanted to see you in person. Hopefully I can sometime this year.

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Jeremy Abel January 10, 2014 at

Hey Marcus,

Thank you so much for sharing this video! I didn’t get the chance to see your Bold Talk at Inbound ’13 so I’m really looking forward to catching the rest of this over the weekend.

It really is quite amazing how many businesses aren’t actively practicing “The Big 5″ with their content marketing yet they can’t seem to understand why they aren’t showing up in the search results for their targeted search phrases/ topics. At the end of the day, no matter what industry we’re discussing, the key to success is being authentic, honest and delivering value that extends beyond just your product/service by enhancing the customer experience. As Andrew Carnegie once said, “No man becomes rich unless he enriches others.”

Have a wonderful weekend, and keep changing those lives Marcus!

Jeremy

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กล้องวงจรปิดเชียงราย January 10, 2014 at

ให้บริการติดตั้ง กล้องวงจรปิดเชียงราย (CCTV) โดยมีทีมงานให้บริการด้านงานติดตั้ง ทีมวิศวกรช่างเทคนิคและช่างฝีมือที่มีความสามารถเพื่อให้บริการงานด้านติด ตั้ง

เพื่อตอบสนองความต้องการของผู้บริโภค ที่มีมากขึ้นในปัจจุบัน เนื่องจากสถิติการก่ออาชญากรรมที่เพิ่มขึ้น ทั้งการโจรกรรมทรัพย์สินภายในที่พักอาศัย
อาคาร สำนักงานต่างๆ รวมไปถึงการก่ออาชญากรรมอื่นๆที่กล้องวงจรปิด สามารถบันทึกภาพเพื่อนำไปสู่การจับกุมผู้กระทำความผิดได้
ดังนั้น เพื่อเพิ่มความมั่นใจให้กับผู้อยู่อาศัยในสถานที่ต่างๆ การติดตั้งกล้องวงจรปิด จึงเป็นการเพิ่มความปลอดภัยอีกทางเลือกหนึ่ง

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edward jhon January 11, 2014 at

Wonderful video, I’ve always wanted to see you in person. Hopefully I can sometime this year.thanks so much for sharing

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Andrew Hobbs January 12, 2014 at

Great video. Its so much inspiring. I’ll try the three points you’ve mentioned above. Thanks for sharing.

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Angelina January 12, 2014 at

That’s great stuff. That’s when you clearly know the material. And then audience engagement and physical movement are no longer a distraction but rather enhance your presentation. Nice work.

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Brian Jensen January 12, 2014 at

Hi Marcus,

I really enjoyed your presentation. I think sometimes it can be a real challenge for businesses and brands to step outside of their comfort zone and write truly unbiased content. Off the top of my head, I can’t think of many brands that are currently doing this. I’m also a firm believer in the “they ask, you answer” mentality, and have started optimizing pages for the questions they resolve, not necessarily keywords. Thanks again for sharing.

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Leena January 13, 2014 at

Wonderful Marcus. Great energy…it makes that much more of an impact! A nice follow up to your TED talk.

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sharma January 15, 2014 at

At the end of the day, no matter what industry we’re discussing, the key to success is being authentic, honest and delivering value that extends beyond just your product/service by enhancing the customer experience.

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Marcus Sheridan January 15, 2014 at

No doubt about it Sharma. Thanks for stopping by. :)

Marcus

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kalpana choudhary January 17, 2014 at

simply great post keep working like this. and great video. well done :)

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yashswey January 18, 2014 at

I’ll be using the snippet at the beginning where you’re talking about the “email and a big problem” in our strategic planning meeting on Monday … Hoping to help our people understand why we spend time blogging and what we should be blogging about.

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sharma January 19, 2014 at

Hoping to help our people understand why we spend time blogging and what we should be blogging about.
Thanks for the fab. post:-)

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