Comments on: Why Shotgun and Outbound Marketing are Dead…and What You Can Do About It. http://www.thesaleslion.com/why-shotgun-and-outbound-marketing-is-dead-and-what-you-can-do-about-it/ Your Ultimate Sales, Marketing, and Small Business Blog...With some Motivation and Inspiration thrown in... Mon, 06 Sep 2010 23:07:46 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Marcus Sheridan http://www.thesaleslion.com/why-shotgun-and-outbound-marketing-is-dead-and-what-you-can-do-about-it/comment-page-1/#comment-163 Marcus Sheridan Tue, 09 Feb 2010 19:32:30 +0000 http://www.thesaleslion.com/?p=418#comment-163 Hi Tim! Great to have you on here :-) ....No doubt, when blogging and social media are used effectively, they are WAYYYYYYYY less expensive than the dinosaurs mediums of old-school marketing. Thanks for your feedback and hope to see you back on here again Tim! Hi Tim! Great to have you on here :-) ….No doubt, when blogging and social media are used effectively, they are WAYYYYYYYY less expensive than the dinosaurs mediums of old-school marketing. Thanks for your feedback and hope to see you back on here again Tim!

]]> By: Marcus Sheridan http://www.thesaleslion.com/why-shotgun-and-outbound-marketing-is-dead-and-what-you-can-do-about-it/comment-page-1/#comment-162 Marcus Sheridan Tue, 09 Feb 2010 19:30:09 +0000 http://www.thesaleslion.com/?p=418#comment-162 Daniel my friend. I always appreciate your feedback here. This article does tailor more towards certain businesses and companies than others, but I think no matter what the business is there needs to be a concerted effort to understand the future of marketing and how to have the broadest amount of customer reach. Daniel my friend. I always appreciate your feedback here. This article does tailor more towards certain businesses and companies than others, but I think no matter what the business is there needs to be a concerted effort to understand the future of marketing and how to have the broadest amount of customer reach.

]]> By: Tim Little http://www.thesaleslion.com/why-shotgun-and-outbound-marketing-is-dead-and-what-you-can-do-about-it/comment-page-1/#comment-161 Tim Little Tue, 09 Feb 2010 18:31:22 +0000 http://www.thesaleslion.com/?p=418#comment-161 Like your Website and what you have to say is so true. I think everyone is watching their marketing dollars closely and everyone wants at least break-even when they complete a mail campaign. Blogging and social media are the least expensive options. You need no money and just a little bit of time. Tim Little Publisher, MarketingListBroker.com Like your Website and what you have to say is so true.

I think everyone is watching their marketing dollars closely and everyone wants at least break-even when they complete a mail campaign. Blogging and social media are the least expensive options. You need no money and just a little bit of time.

Tim Little
Publisher, MarketingListBroker.com

]]> By: Daniel M. Wood http://www.thesaleslion.com/why-shotgun-and-outbound-marketing-is-dead-and-what-you-can-do-about-it/comment-page-1/#comment-160 Daniel M. Wood Tue, 09 Feb 2010 16:17:24 +0000 http://www.thesaleslion.com/?p=418#comment-160 Hello again Marcus. Another great article. I'm sorry to say I couldn't help but laugh at the mistakes you have made. They are so classic. For the last few years I have studied marketing here in Sweden and when doing case studies of companies we have seen that the biggest problem most businesses have is that they don't work on integrating their marketing strategy. The old school styles can work if they all work to strengthen a unified brand identity. In you business though I must agree that a internet presence is required. In todays society we always compare the offers we get to those on the net and as you obviously have a leading site that means that everyone that is thinking about buying a pool will compare the offers they have received with yours. You therefore have a chance to sell to every person interested in buying a pool! Thanks again for a great article and good luck in catching your competetitors traffic! Daniel M. Wood <a href="http://lookingtobusiness.com" rel="nofollow">Looking To Business</a> Hello again Marcus.
Another great article. I’m sorry to say I couldn’t help but laugh at the mistakes you have made. They are so classic.

For the last few years I have studied marketing here in Sweden and when doing case studies of companies we have seen that the biggest problem most businesses have is that they don’t work on integrating their marketing strategy.

The old school styles can work if they all work to strengthen a unified brand identity. In you business though I must agree that a internet presence is required.
In todays society we always compare the offers we get to those on the net and as you obviously have a leading site that means that everyone that is thinking about buying a pool will compare the offers they have received with yours.

You therefore have a chance to sell to every person interested in buying a pool!

Thanks again for a great article and good luck in catching your competetitors traffic!

Daniel M. Wood
Looking To Business

]]> By: Marcus Sheridan http://www.thesaleslion.com/why-shotgun-and-outbound-marketing-is-dead-and-what-you-can-do-about-it/comment-page-1/#comment-159 Marcus Sheridan Tue, 09 Feb 2010 14:40:29 +0000 http://www.thesaleslion.com/?p=418#comment-159 Hi Brett, and thanks so much for checking in...No, relax man, wasn't you at all as I wasn't even in your class :-) ....I'm sure you're doing great things man, so keep it up and I hope to see you on here again. Hi Brett, and thanks so much for checking in…No, relax man, wasn’t you at all as I wasn’t even in your class :-) ….I’m sure you’re doing great things man, so keep it up and I hope to see you on here again.

]]> By: Brett Lloyd Abbott http://www.thesaleslion.com/why-shotgun-and-outbound-marketing-is-dead-and-what-you-can-do-about-it/comment-page-1/#comment-158 Brett Lloyd Abbott Tue, 09 Feb 2010 14:13:53 +0000 http://www.thesaleslion.com/?p=418#comment-158 Good insight, Marcus, thank you for sharing. I was nervous when I first read your blog, because I just gave a presentation at the Pool and Spa Show in Atlantic City two weeks ago on this very subject. (However, I remember discussing blogs and Facebook and SEO and other items as significantly more important than the Yellow Pages.) So who was this person giving the "bad advice," and was it at the Atlantic City show? (it wasn't me, was it?) Good insight, Marcus, thank you for sharing. I was nervous when I first read your blog, because I just gave a presentation at the Pool and Spa Show in Atlantic City two weeks ago on this very subject. (However, I remember discussing blogs and Facebook and SEO and other items as significantly more important than the Yellow Pages.)

So who was this person giving the “bad advice,” and was it at the Atlantic City show? (it wasn’t me, was it?)

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