Comments on: Yellow Pages Advertising is Dead (Hooray!!) and Why Small Businesses Should Embrace Marketing 2.0 http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/ Your Ultimate Sales, Marketing, and Small Business Blog...With some Motivation and Inspiration thrown in... Mon, 06 Sep 2010 23:07:46 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Boston Social Media » Blog Archive » Why Small Businesses Should Embrace Marketing 2.0 http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-2238 Boston Social Media » Blog Archive » Why Small Businesses Should Embrace Marketing 2.0 Tue, 24 Aug 2010 20:04:47 +0000 http://www.thesaleslion.com/?p=459#comment-2238 [...] Click here for the full blog…. [...] [...] Click here for the full blog…. [...]

]]> By: 11 Reasons Why Your Business Should Not Advertise with Yellow Pages http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-1933 11 Reasons Why Your Business Should Not Advertise with Yellow Pages Sun, 01 Aug 2010 15:31:41 +0000 http://www.thesaleslion.com/?p=459#comment-1933 [...] Click here for the full article…. [...] [...] Click here for the full article…. [...]

]]> By: Marcus Sheridan http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-1609 Marcus Sheridan Fri, 02 Jul 2010 19:02:14 +0000 http://www.thesaleslion.com/?p=459#comment-1609 I would ONLY do a pay-per-call Lorraine. In fact, I personally don't believe in advertising that isn't directly measurable, which has always been a big problem of YP. I would ONLY do a pay-per-call Lorraine. In fact, I personally don’t believe in advertising that isn’t directly measurable, which has always been a big problem of YP.

]]> By: Marcus Sheridan http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-1608 Marcus Sheridan Fri, 02 Jul 2010 19:00:59 +0000 http://www.thesaleslion.com/?p=459#comment-1608 It is rather liberating, isn't it Ninja ;-) It is rather liberating, isn’t it Ninja ;-)

]]> By: Lorraine http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-1593 Lorraine Wed, 30 Jun 2010 00:49:57 +0000 http://www.thesaleslion.com/?p=459#comment-1593 Just talked to an AT&T rep about yellow pages listing. Their print directory is $8/mo, which is fine for now. But here's my question. The price for basic listing on yp.com is around $70/month. Would you pay it? Any stats on the effectiveness of that particular online directory or recommendations on the best out there? Thanks! Just talked to an AT&T rep about yellow pages listing. Their print directory is $8/mo, which is fine for now. But here’s my question. The price for basic listing on yp.com is around $70/month. Would you pay it? Any stats on the effectiveness of that particular online directory or recommendations on the best out there? Thanks!

]]> By: Domain Name Ninja http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-1587 Domain Name Ninja Tue, 29 Jun 2010 15:45:50 +0000 http://www.thesaleslion.com/?p=459#comment-1587 lol I hate the phone book. And for awhile there, the kept popping up all these different companies, all wanting you to advertise in theirs. I'm happy to say I haven't had any ads with them for almost 4 years. .-= Domain Name Ninja´s last blog ..<a href="http://blog.domainnameninja.com/2010/06/27/making-money-on-the-internet.aspx?ref=rss" rel="nofollow">Making money on the internet</a> =-. lol I hate the phone book. And for awhile there, the kept popping up all these different companies, all wanting you to advertise in theirs. I’m happy to say I haven’t had any ads with them for almost 4 years.
Domain Name Ninja´s last blog ..Making money on the internet My ComLuv Profile

]]> By: Marcus Sheridan http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-1219 Marcus Sheridan Thu, 27 May 2010 15:07:44 +0000 http://www.thesaleslion.com/?p=459#comment-1219 Thanks for your comment DGS. My statements are strong, and because they are I've received many 'thank yous' from small biz owners over the last year for helping them understand that YP, at least in its old form, is antiquated and ineffective--this is not an opinion, it's the facts, which is why many of the YPs types of books have gone out of business. Businesses, as well as consumers, finally realized there was a better way. Notwithstanding, YP is listening to people like me and changing the way they do business by adding trackability and pay per call functions. Props to them and props to the ones that care enough to save businesses thousands of dollars in lost advertising dollars. Thanks for your comment DGS. My statements are strong, and because they are I’ve received many ‘thank yous’ from small biz owners over the last year for helping them understand that YP, at least in its old form, is antiquated and ineffective–this is not an opinion, it’s the facts, which is why many of the YPs types of books have gone out of business. Businesses, as well as consumers, finally realized there was a better way. Notwithstanding, YP is listening to people like me and changing the way they do business by adding trackability and pay per call functions. Props to them and props to the ones that care enough to save businesses thousands of dollars in lost advertising dollars.

]]> By: Discount Guitar Strings http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-1215 Discount Guitar Strings Thu, 27 May 2010 08:19:38 +0000 http://www.thesaleslion.com/?p=459#comment-1215 I dont really know what you talking about right here. This cant be the only way to think about this can it? It seems like you know a great deal, so why not explore it a lot more? Make it a lot more accessible to everyone else who might not concur with you? Youd get a lot more individuals behind this if you just stopped making general statements. I dont really know what you talking about right here. This cant be the only way to think about this can it? It seems like you know a great deal, so why not explore it a lot more? Make it a lot more accessible to everyone else who might not concur with you? Youd get a lot more individuals behind this if you just stopped making general statements.

]]> By: Marcus Sheridan http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-594 Marcus Sheridan Mon, 05 Apr 2010 15:12:01 +0000 http://www.thesaleslion.com/?p=459#comment-594 For your sake Stefan, I hope you are right. Time will tell :-) For your sake Stefan, I hope you are right. Time will tell :-)

]]> By: Stefan http://www.thesaleslion.com/yellow-pages-advertising-is-dead-hooray-and-why-small-businesses-should-embrace-marketing-2-0/comment-page-1/#comment-592 Stefan Mon, 05 Apr 2010 02:00:21 +0000 http://www.thesaleslion.com/?p=459#comment-592 Hey Marcus, I understand your feelings about print YP, they have ripped you off, because they were a monopoly, but they are not dying nor they are a dinosaurs. Lets call them a conservative elephants that move a bit slower because they were enjoying their monopoly position. As you see in Lisa's post they start to move and once most of yp publishers do that the advertisement jungle shall get even more noisy than ever. The point I would like to make is that once YP catch up with the web2.0 frontier your business shall be paying once again the same budgets to IYP or any other independent web agency, because what you call AWESOMENESS shall be a practice of your competitors and without professional experience and constant improvements in your web2.0 approaches you would get decreasing effect. However, there is one thing you are right though. You will not get frustration any more and you would get quantitative and transparent results. After all, life is not about getting cheaper, but more quality. Stay tuned. YPs are waking up. Hey Marcus,
I understand your feelings about print YP, they have ripped you off, because they were a monopoly, but they are not dying nor they are a dinosaurs. Lets call them a conservative elephants that move a bit slower because they were enjoying their monopoly position. As you see in Lisa’s post they start to move and once most of yp publishers do that the advertisement jungle shall get even more noisy than ever. The point I would like to make is that once YP catch up with the web2.0 frontier your business shall be paying once again the same budgets to IYP or any other independent web agency, because what you call AWESOMENESS shall be a practice of your competitors and without professional experience and constant improvements in your web2.0 approaches you would get decreasing effect. However, there is one thing you are right though. You will not get frustration any more and you would get quantitative and transparent results. After all, life is not about getting cheaper, but more quality.

Stay tuned. YPs are waking up.

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