Assignment Selling: How Customer Accountability Can Dramatically Increase Sales
Have you ever considered assignment selling as part of your sales cycle? Do you even know what assignment selling is?
In this video, Marcus explains how giving prospective buyers a little bit of homework before you agree to meet with them on a sales call can be extremely effective in closing sales.
Assignment selling is an amazing, yet often overlooked, sales strategy that is beneficial to both parties involved. Buyers get answers to their most pressing questions before ever meeting with a salesperson, and salespeople get to engage with buyers who already have the most important answers about the product/service they’re selling.
So what exactly is assignment selling? How effective can it really be? And what are the best practices for doing it right?
To get that answer, we’ve got a little assignment for you: press the play button and let Marcus Sheridan of The Sales Lion explain it to you.