Mad Marketing 99: Setting the Record Straight on Buyer Personas with Adele Revella
Have you ever tried identifying your “buyer personas” as a company?
Well, if you’ve been doing Inbound and Content Marketing over the past years, you likely have at least dipped your toes in these waters.
But here is the thing: Most companies are doing buyer personas wrong.
They really are.
If you’ve ever thought about this subject before folks, this is an interview you won’t want to miss, as it very well may turn the way you’ve identified buyer personas in the past on its head while showing you the “right way” to understand this important subject.
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