Some things in life don’t need a whole bunch of words to be understood. Just think about it– When was the last time you went to a home page of a company’s website with the purpose to find out their latest company news? If you’re like most consumers (myself included), the answer is never. This is why “company news” is fine as a section of your website, but it’s certainly not something you want to waste valuable real estate on your home page with– at least for 99% of businesses in the world today.
Again, it’s all about the consumer. That’s the essence of sound content marketing and clear messaging– a skill that means everything in the digital age.