As you’ve assuredly heard, “Content Marketing” is all the rage these days, as it very well should be. Here at The Sales Lion though, we have a unique approach and perspective to content marketing, and it starts with the way we define the phrase:
Content Marketing: The process of using text, video, and audio communication in an effort to establish your company as the best and most helpful teacher in the world at what you do.
It is because of our belief in this philosophy that we’ve had the great pleasure here at The Sales Lion in assisting companies around the globe with content marketing consultation to improve their content marketing efforts. If you’re currently seeking guidance in this arena, check out the following to learn more: