E-Book Analytics & Assignment Selling With The Docalytics Sales & Marketing Tool
In today’s interview we get to talk with Steve Peck, a co-founder of Docalytics. We sit down and talk about the way marketing and sales teams handle their downloadable content today and how it could be handled moving forward.
E-Book Analytics to Make Smart Choices
Steve shows us several ways that you can use e-book, white-paper, and even proposal analytics to make smarter decisions moving forward. We also cover some real world pain points that marketers might be feeling and how the Docalytics tool helps to ease that pain.
Using Docalytics for Assignment Selling
Steve explains how the sales tool gives the sales team the content assets they need right at their fingertips. Once they send out these items they can then see the actions the prospects took with that content. After that, the sales person can use those analytics to build out the next steps or meeting with the prospect.
Marketing vs Sales vs Both
We ask Steve this question: Should a company use one of the tools or both of the tools? Steve shares with us that many companies use one or the other but they find the teams that are crushing it tend to use both. This is because Docalytics helps bridge the gap between marketing and sales by providing context into marketing lead activity and sales access to centralized marketing content. We shortly cover how Docalytics will also synch with your current marketing automation software such as Marketo or HubSpot. So if you want to measure well beyond what use to be “just a download,” Docalytics might be the software solution for you. In fact, Steve has promised VIP treatment and risk free access to any TSL viewers who mention this interview. Simply send him a tweet @1StevePeck or email Steve at docalytics.com to start measuring your content and capturing more leads today. Now go watch the video and learn how measuring your content beyond the “download” can help you market and sell more intelligently.