Email Best Practices, Tactics, and Strategy ~ An Interview with Isaac Moche of HubSpot
Have you ever wondered if you are doing email marketing right? Are you following email best practices? Well, wonder no more… In this interview I talk to
Well, wonder no more…
One of the major points Isaac makes may be a big problem your company is currently having: Your email lives in a vacuum. You have no good way to connect the rest of your marketing and sales efforts with your email. This interview will give some great tips on how to do this.
Also, Isaac talks about up-selling, cross-selling and reselling your customers with email marketing.
Pro tip!!! You might want to hit rewind a couple times when Isaac talks about the 4 P’s of email marketing.
The 4 P’s of Email Best Practices
Pervasive – Let me read wherever I am
Participatory – Make it a conversation not a lecture
Personalized – Know who you are talking to and why
Prescriptive – What do you mean I get an email every hour? I only want it once a week
We also take some time to compare Mail Chimp vs Constant Contact vs the HubSpot Email tool. OH SNAP! : )
So, if you want to talk about best practices, strategy, and a ton of tactics about email marketing, hit the play button below. Then leave a comment or question about your email marketing efforts.
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