I was reading an excellent post from Mitch Joel yesterday where he made a statement that put me in deep thought:
The goal of appeasing everyone is a testament to how quickly it will fail.
Darn straight Mitch Joel, darn straight.
When it comes down to it, few businesses are great when to comes to creating memorable content and brands. They want to be liked by all, and it kills them, crushing any chance to stand out in a dense crowd of noise-makers.
That’s what I love about the unapologetics of the world–they know who the heck they are but also who the heck they don’t want to be.
At times I disagree with these guys. Then there are times when I feel like shouting, “YES!” to their words.
Such is the product of the unapologetic. Like Mitch Joel stated in his article, they abhor apathy.
Over the last few months the number of speaking engagements that have come my way has been truly profound. I don’t say this to brag, but rather to make a point.
When I speak, my goal is the antithesis of apathy. In fact, I force participation. The audience isn’t given the choice.
So, as you might imagine, some folks love it, others hate it, and there is nothing “forgettable” about it.
But my speaking style is me. It’s who I am through and through and it’s also the reason I’ve been so blessed with new opportunities.
Below is my 16 minute presentation at Social Slam (put on by Mark Schaefer) this past year. Of all the speaking opportunities I’ve had, this was one of the most enjoyable, as you’ll easily understand why if you watch the video and see how the speaker-audience relationship comes to life.
But I show this video here for two reasons:
1. It’s a great discussion on how content marketing and blogging are used as a sales tool.
2. It’s the anti-apathy.
So give it a watch if you will. Yes, it’s a little longer, but it will be fun, I promise. And I’d also ask you to consider this question:
Do you, as a business owner, marketer, or blogger try to make everyone love you? Are you afraid to turn anyone off?
If so, why?
Note*** On a side note, I’m doing a combined webinar with Amy Porterfield this coming Tuesday, August 7th at 4pm eastern. The main reason I’m putting this on is because after a recent experiment in which I attempted to use Facebook advertising with my pool company cost me a bunch of money without getting any results, I knew it was time to address the problem. Considering Amy is one of the premier voices in all of social media when it comes to Facebook, I knew she’d be great to discuss it. The webinar is FREE and if you’re interested in using Facebook Advertising for your business, I’d strongly recommend it. Click here to sign up.
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