How to Learn to Love Writing, Blogging, and Content Marketing
If someone were to ask you how much you enjoyed the process of writing, what would you say? Do you like it? Do you love it? Or is it a chore that you know needs to occur so as to produce content and continue to reach the personal or business blogging goals you’ve set for yourself or your business?
A Writer’s Journey
As I was driving home today from a 3-day business meeting that completely consumed all my time and labors, I felt something within me calling out. Yes, my writing instincts had been pushed aside for the first time in many months . Needless to say, they were ready to be released.
While driving in my car and analyzing these feelings a little smile came to myself as I realized just how much of a mighty change has been wrought within me over the past 2 years.
You see, I used to abhor writing. I can remember those 500 word book reports we had to do back in middle and high school that were such a tremendous challenge. Later on in life, while in college, my English instructor flat-out told me I wasn’t very good at writing. Was he mistaken? Likely not, but clearly the self-label had begun to take effect.
The Shift Begins
By the time I was 22, my feelings started to change. Just having returned from living in the country of Chile for 2 adventurous years, a desire within took root. I wanted to share my thoughts and experiences. I wanted to teach others what life had taught me. To do this, I knew I must confront my fears—it was time to embrace writing.
It was during my 20’s that I wrote two books. The first was total drudgery. Less than a page a day with over a solid year of writing. It was tough. It was laborious at times. Despite the difficulty though, I began to see light at the end of the tunnel.
My second book came easier. I started to learn to write like I talked. No longer would I have to scrutinize every single sentence as I did before. Although I still had a long way to go, the process of putting my thoughts to pen became easier and easier with each new word.
Finally, at about the age of 31(two years ago) I embraced a culture of content marketing within my swimming pool company. For a solid year I wrote at least two posts a week. Again, things got easier and easier, and I became faster and faster. The blog literally changed the entire industry and lead me to becoming a major thought leader within my niche.
My Greatest Writing Challenge
Then came The Sales Lion in November of 2009. This new project ushered in even greater writing challenges. I was now in a field full of excellent bloggers. But I had a burning desire to build my personal brand and I knew each article that was published could literally take me to new heights.
At first articles took at least 90 minutes to write. Countless late nights were involved. The challenge was great, but so was my will to succeed.
Today, an article such as the one you’re now reading, will typically take me 25-35 minutes to write. In most cases, as soon as I have a title worked out in my mind, I feel as if the article is already written. It’s truly an amazing thing. No stress. No worries. Just enjoyment and inspiration.
There is a Writer in Each of Us
I mention this not to make myself sound like a smart guy, but rather to give ‘real’ insight into the life of a ‘non-writer’. I cannot count the number of times I’ve heard someone tell me that they’d love to blog or embrace content marketing, but simply don’t think it’s possible because they aren’t good at, and therefore do not love, the act of writing.
To those persons, please understand that I’ve been there. Heck, we’re all there, on the same path. Personally, I know I have a long ways to go until I write magical prose with utter ease, but I can assure you that the thousands of hours I’ve now spent blogging have been worth every minute.
To close, I repeat my original question: How can you learn to love writing?
Answer: Find your passion. See yourself as a teacher. And start putting your thoughts down on that computer screen of yours.
The journey for each and every one of us along this road is a unique one. For some it may come easy. For others it will be difficult. But for everyone it will be worth it.
I’ve said my thoughts, now it’s your turn. What are your feelings towards writing? Do you love it? Do you hate it? C’mon, jump in and tell everyone where you are along this wonderful path.
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