What are Web Push Notifications?
Web push notifications are short messages delivered within a web browser to website visitors who opt in to receiving notifications. They are supported by modern versions of Chrome, Firefox, and Safari. That means that significantly more than half of all web users are eligible to opt-in and start receiving web push notifications from your website.
Web push notifications work in two steps.
Step 1: website visitors opt-in to receiving notifications.
When a visitor reaches a site that uses web push notifications they’ll be prompted to allow notifications.
How can you implement push notifications?
Step 2: the website sends out a notification.
Notifications are delivered immediately (or according to the schedule defined by the sender) to all users whose browsers are open at the time the notification is sent. Users who do not currently have a browser open will see the notification the next time they open their browser.
Pros: Push Notifications Excel at Delivering
1. Time-bound messages
2. Content updates
3. Requests for user feedback
A time-bound message is a message that will be most useful when received within a small time window. While push notifications don’t guarantee a timely delivery — they’re only delivered when the user’s browser is open — on average, they do provide much faster delivery than email. This makes them ideal for time-bound messages such as:
Content updates are messages letting your site’s readership know that new content is available. We use push notifications on this blog to update our readers whenever a new post is published. This is similar to the idea of using an email newsletter to alert your readers when new content is available, but the response rate to push notifications is often much better than the response rate to email newsletters.
User Feedback Requests
You wouldn’t want to send feedback requests as frequently as time-bound messages or content updates, but they are still worth mentioning. Since users that receive push notifications are generally regular visitors to your site, they represent an excellent group which you can ask for feedback by linking a survey or poll to a push notification.
Cons: web push notifications
Web push notifications are only delivered once, and once they’ve been delivered they cannot be recovered. This makes them a poor delivery method for messages that the receiver may want to save or view more than once. Email, on the other hand, is a great delivery method for information that the receiver may need to access multiple times.
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Wouldn’t it be nice to have an on-demand team of inbound-certified VAs that you can call on when you need extra help?
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HubSpot Projects Clone & Fork
If you are using HubSpot Projects and creating your own templates, you may have wanted to split a project into two directions. This is not easily done. At this point you just need to create a new project and start from scratch.
It would be great if you could clone an entire project template or save a section of a template as it’s own project.
Tweet of The Week
— HubSpot Scientist (@HubScientist) January 28, 2017
Question of The Week
By 2019 80% of content on the internet will be video based.
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- Hubcast 135: Impact Live, HubSpot Updates, & INBOUND Studio - April 22, 2017