Hubcast 141: INBOUND Partner Days, Lead Nurturing, & YouTube SEO
Kick off your INBOUND 2017 experience with a day just for you, our HubSpot Agency Partners.
Angela O’Dowd and her team are hard at work creating another wonderful partner experience.
New for 2017, we’re hosting a full day event exclusively for HubSpot partners, before the INBOUND festivities begin. This full day event is open only to Certified HubSpot Agency Partners.
Limited to 2,000 partners.
We plan on sending our entire team. Why you might ask?
Go register while there is room left.
Lead Nurturing Is A Must
Are you doing lead nurturing with all of your Inbound Campaigns?
You need to have goals for each email you send.
Setting goals and writing emails
Smart marketers always remember to set goals for each of their emails. Use the
following examples as a guideline for your lead nurturing campaign.
Build Trust (Great for first email after a download)
Build trust and relevancy of content with the lead to increase the chance of future
emails being opened.
Add Value (Blogs, videos, podcasts – ungated content)
Present yourself as a thought leader. Serve up additional free content that is relevant
to their challenges and buyer’s journey phase.
Next Phase Offer (Premium offer – gated content)
Provide an offer that moves the lead into the next phase of their buyer’s journey.
Remember to always deliver the offer that will move them in the right direction
towards making a purchase decision.
Collect Information (Survey, Poll)
Gather needed information for better personalization or future content creation
for that personas challenges and goals.
Breakup (Send email if lead did not reach email goal)
Breakup email: Make it clear this is the last email that they will be receiving about
this topic. Get the lead to subscribe to the blog or provide a resource recap to help
them stay engaged.
- Create a story with your lead nurturing campaign that is actionable and lovable.
- Write your emails in the second person. Write about them, not about you.
Learn more about lead nurturing and so much more by scheduling a HIT workshop.
[HubSpot Connect] – Databox Integration
Databox is reporting software that integrates different system’s metrics and analytics into a single, mobile friendly, customizable dashboard. They currently integrate with many applications including HubSpot Marketing and CRM/Sales.
Start a free trial of Databox to build your own customer HubSpot reporting dashboards.
[Now live (opt-in)] – The new Social Media Tools
Starting today (May 30th) you can opt-in to the new, refreshed version of HubSpot Social, via the switcher in the bottom right of the screen. This new updated version of the Social Media tools features the new visual UI and all new Settings, Compose, and Reporting features. More updates to social are coming soon.
[Sunsetting] Landing Page Comparison
Landing pages are the pipeline of your inbound marketing success. As a result, we seek out every metric we can on success, and how to optimize our pages. That’s why — in October 2015 — we introduced an easy way to compare the performance of your landing pages within HubSpot.
HubSpot Wish List
Templates for Notes in CRM
Submitted by wilkins
We have standard criteria for sales calls that we want to capture and filling out a template within a note would be very convenient. Adding a bunch of custom fields to a deal doesn’t really do the trick either because it requires a lot of scrolling to view all info in the left-hand banner and those fields are not formattable.
We have access to pinning of notes through the beta (very valuable) and I’d love to pin this template to the top of every deal.
ndwilliams3 Also said…
Totally agree this would be a great feature. Our sales team also has specific questions they try to get answered during a call. Some of this data would be great to have as contact properties as well. However, adding all this to the about section would be too much. Having the ability to load a form template within the notes section would be great. When saving, it would update the corresponding contact properties, but also save the data in the note activity on the timeline (similar to how form submissions look).
Tweet Of The Week
— Diane Hessan (@DianeHessan) June 1, 2017
Question Of The Week
Is YouTube important for my Inbound & Content Marketing arsenal? If so, how can I make sure my Youtube videos are SEO Optimized.
The Sales Lion Article: 3 Essential YouTube Tools to Improve Your Video SEO
Video SEO Video with Brian Dean