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The Hubcast 73: Inbound Jedi’s, The Dark Side of Google + & The Inbound Force
Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
Inbound Jedi’s – HubSpot Accredited Trainers
HubSpot recently released a new program called the HubSpot Accredited Trainer program. This program has compiled an elite group of Inbound Jedi to harness the Force and take on young padawan learners.
The first council of inbound Jedi consist of masters like:
Chris Handy is founder and CEO of Thinkhandy, an Inbound Agency & Consultancy located in Fort Worth, TX. Born and raised in Fort Worth, he holds degrees in management and marketing from the University of Texas at Arlington.
Owner of Quintain Marketing, an inbound marketing agency committed to helping clients get greater, more measurable results from marketing. Experienced social media marketer, HubSpot Platinum-level Partner, HootSuite certified, and 15+ years of strategic communications and marketing project experience.
Michael founded his agency 20 years ago and has been in love with marketing and tech ever since. He has spoken at Inbound, Web 2.0 Expo and a number of other national conferences and events. He is a seasoned presenter and trainer and has taught numerous workshops on using HubSpot and HubSpot CRM. He’s a fan of sushi, Star Trek and zombies. He is also founder and co-host of SpinRadio, the world’s first live online inbound marketing and sales radio show (as far as he knows) located at spinweb.net/radio.
Been told I have a calming presence that helps business owners and marketing managers tackle the challenges of an online presence with reassurance. Passion for training and guiding marketing departments on social and inbound strategy, best practices and technology that actually solves their problems. HubSpot Paris User Group leader, native Californian. Understand web dev, appreciate web design, respect business needs for ROI and spend time in HubSpot beta tools.
Walter is the founder of Brand Fuzion, a marketing and sale consultancy in the B2B and B2C arena. He speaks regularly on a variety of topics regarding to inbound marketing, digital marketing and sales. He is the HubSpot User Group leader in Washington, DC and a HubSpot Accredited Trainer. Early in his career he was in the advertising industry as an ad executive. Walter’s thrilled to be in the first “class’ of HubSpot Accredited Trainers.
George B Thomas
I love creating great HubSpot tutorials and interviewing folks about Inbound Marketing. Even more than that I love learning and getting stuff done!
Since her early days of playing office in her parents’ basement, Marisa has been obsessed with creating processes and automating repetitive tasks. After working at the University of Michigan as a computer consultant, Marisa struck out on her own in 2002 and began developing web-based software in her home office. In the last 12 years, The Whole Brain Group has grown to 14 team members with clients all over the country and now focuses on helping growing companies create repeatable, scalable sales and marketing processes to support their ambitious revenue goals. Marisa is also a popular speaker, a HubSpot Accredited Trainer, and is the author of Get Sales and Marketing Traction with Inbound.
B2B marketing agency principal, HubSpot User Group leader and HubSpot Accredited Trainer. Former artillery officer, Madison Avenue ad man, stand-up comedian. Host of The Marketing Book Podcast. Marcus Sheridan fanboy.
Growing up in the 1980s in New Jersey, Joshua’s first job — as a newspaper carrier for the Star Ledger — gave him his first taste of using persuasive copywriting and product marketing to sell new subscriptions, upsell existing subscribers to higher service levels, and force deadbeat subscribers to either pay up or lose service. By middle school, Joshua was using his copywriting to book piano-playing gigs at local restaurants and hotels. By the time he was a freshman at Rutgers, while a campus rep for IBM, Joshua was creating thought leadership content to close sales faster and build lucrative co-marketing partnerships. So it was no surprise that by the late 1990s Microsoft had taken notice of Joshua’s talents for solving SMB marketing and sales problems with content — and contracted with him for two years of bi-weekly, globally-syndicated sales enablement content and a first-of-its-kind channel program playbook for SMB partners, published by Microsoft Press. Today as a HubSpot Accredited Trainer, HubSpot User Group Leader, and HubSpot Certified Partner, Joshua helps companies use thought leadership content to differentiate, attract great-fit clients, and grow their revenue.
Rachel Goodman Moore
Brian tweets about all things digital including: social media, inbound marketing, online video trends, etc. You might even get fit following.
Interactive Director @Square2, Conversion Focused Interactive Strategist, Dachshund Enthusiast & Foster, Foodie, BJJ Fighter
In the late 80’s, while still in high-school, Preston Bowman had the incredible opportunity to manage a radio station. This experience was “business boot camp” and lay the groundwork for his love of business and marketing. In 2001, after years in the technical consulting field, Preston Bowman started his company, providing Digital Marketing and Application Development. Stone Creek’s team has had the privilege of working with some impressive clientele, including Sprint, The Coleman Company, Oster, H&R Block, just to name a few. Stone Creek became a HubSpot partner in 2010 and has found a niche supporting other HubSpot Agencies as they serve their clients. Preston Bowman has been speaking publicly on professional topics since High School and is thrilled to be in the first “class” of HubSpot Accredited Trainers. Preston recently joined the team at MarketingXchange as Vice President of Operations.
I love helping SMEs learn how to get better results from their marketing. By implementing the Inbound Marketing methodology and using HubSpot software
Recovering corporate exec, loving running a (Hubspot Platinum) Inbound marketing advisory firm and helping change b2b marketing forever. Really excited about next big venture too, inbound training (www.beinbound.com.au)
Chloe does blogging, copy writing, editing, SEO writing and social media. She also work on inbound marketing strategies.
Millennium Falcon Upgrades – HubSpot Updates
Google Calendar – HubSpot CRM Integration
Everyone’s favorite Calendar app, Google calendar, now integrates directly with the HubSpot CRM. Allowing CRM users to create Google Calendar meetings right from the CRM and automatically capturing GCal meetings with contacts in the CRM.
Once the connection is active, all meetings scheduled in Google Calendar with contacts who are also in your CRM, will automatically get logged, with the exception of contacts that have the same email domain as you, like @HubSpot. You can also create meetings directly from the CRM, see the example below.
How to set up:
From your dashboard navigate to the product integrations page. Scroll down to the Google Calendar Integration and click connect.
Live as of: 12/8/15
Support Inbox & Redesigned Help Widget
Support Inbox is an in-app tool that gives HubSpot users a history of their web and callback tickets with the support team.
With Support Inbox, customers will be able to:
- Check on the status of their tickets
- Search and browse past tickets to see how they got resolved
- See a history of past interactions with support rep and continue in progress conversations
- Close tickets when they are happy with the answer they have receive
The Help Widget has historically been used to search for Knowledge Base articles and get in touch with support.
With the new redesign comes the ability to:
- View full Knowledge Base articles, projects, videos, and training without leaving the screen in HubSpot
- Get notified when Support has responded to their question
To access Support Inbox, click on the Help widget at the bottom right hand corner of any app within HubSpot.
From there, you can search the entire HubSpot knowledge base, ask for personal help via a web ticket, get a call back from the support team, or jump straight in to see a history of your Support tickets.
If you click on Contact Support, you will have the choice to ask support to call you or email you. For the first time you also have the option to upload any screenshots or attachments with your question. You can also access these options once you are in Support Inbox.
To search the Knowledge Base, enter your query on the initial page and view results without leaving the screen in the product. You can easily expand the Knowledge base article or open it in a new tab.
To view your history of interactions with Support, click on “View your support inbox.” Within Support Inbox you can manage all of your support tickets, check on a ticket’s status, view and reply to answers you have already received on your questions, and close tickets when you are happy with the results. Administrators will have the extra feature of being able to view not only tickets they have submitted to HubSpot support but also any queries that their team may have. And if an old issue reappears, you can just reopen the original ticket with your follow-up questions. When a support rep responds, you will be notified with the answer to your query immediately in-app as well as via email.
Check it out today on any screen in HubSpot or read the help article to find out more!
Stormtrooper Training – HubSpot Tips & Tricks
This week in the spirit of the force, and all that is good, we turn inward to look at ourselves. This week it is all about contacts, young Jedi, and how to understand who is your enemy or friend and where they are compared to your life force.
In other words, Marcus and I do some tutorials on contacts and marketing funnel:
- How do I import contacts into HubSpot?
- What is Lifecycle Stage and how can I use them in HubSpot?
- What is the difference between a HubSpot smart list and a static list?
Jedi Mind Trick Moment – HubSpot Wish List
Smart content in new editor
In the new content editor there is a limitation on how you can use smart content. If there is, for example, a semi-transparent module overlaying the module you want to be smart you aren’t able to access the smart settings as you aren’t able to hover over the module in question.
This is also the case if you are using an image in a rich text module to set a background image. There are no issues with this in the old content editor as you can access the smart setting in the interface on the left side. So, my “idea” is to have the ability to access the smart settings in the module toolbar as well as by hovering over the module in the preview pane.
Darth Discussions – Cool HubSpot Tweets
— HubSpot Academy (@HubSpotAcademy) December 8, 2015
The Dark Side of Google +
Will you be trying the NEW Google +?
What are your thoughts?
Check out the new “test” Hubcast community on Google + If you want to try in out with me then hit the show notes and register for the private community.
Where else can you find the Hubcast Podcast?