The Hubcast #4: A Guide to Boston, Scraping Local Leads, & Designers.Hubspot.com
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Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.
THE INSIDER’S GUIDE TO BOSTON
On September 15-18, the Boston Convention & Exhibition Center will be filled with sales and marketing professionals for INBOUND 2014. Whether this will be your first time visiting Boston, you’ve visited Boston in the past, or you’ve lived in the city for years, The Insider’s Guide to Boston is your go-to guide for enjoying everything the city has to offer. Click on a persona below to get started.
Are you the The Brewmaster – The Workaholic – The Chillaxer?
HubSpot Tips & Tricks
Prospects Tool – Scrape Local Leads
This weeks tip / trick is how to silence some of the noise in your prospect tool. Sometimes you might have need to just look at local leads for calls or drop offs. We show you how to do that and much more with the HubSpot Prospects Tool.
Crack down on your sites copy.
We talk about how your home page and about pages are talking to your potential customers in all the wrong ways. Are you the me, me, me person at the digital party? Or are you letting people know how their problems can be solved by your products or services.
(Each week on the Hubcast, George and Marcus will be looking at HubSpot’s newest updates to their software. And in this particular episode, we’ll be discussing 2 of their newest updates)
Default Contact Properties
You can now choose a default option on contact properties that sets a default value for that property that can be applied across your entire contacts database. When creating or editing a new contact property in Contacts Settings, you’ll see a new default option next to the labels on properties with field types “Dropdown,” “Radio Select” and “Single On/Off Checkbox”.
When you set a contact property as “default”, all contacts who don’t have any value set for this property will adopt the default value you’ve selected. In the example above, we’re creating a property to track whether your contact uses a new feature. Initially, all of them would be “No,” and that’s the default property that will be applied database-wide. As a result, this’ll get stamped on each contact record the value wasn’t present on.
Now, when you want to apply a contact property across multiple contacts, you don’t have to create a list of those contacts and then create a workflow that stamps that contact property across those contacts. This new feature allows you to bypass those steps by using the “default” option on new contact properties you create.
RSS Module with Images
Now available is a new option within modules in the template builder that will allow you to easily add a featured image to an RSS module. This module will show a blog post’s featured image next to the feed of recent blog content. If you are a marketer, all you need to do is simply check the “Featured Image” box off in the RSS Listing module to display a list of recent COS blog posts with images on any page. No developers or code necessary to do this!
If you are a designer and want to add additional styling to an RSS module with images, you can do so using HubL tokens.
The HubSpot Keywords Tool
Why oh why!!!! Hubspot why can we only have 1,000 keywords in our keywords tool? We talk about how for many companies a 1,000 keywords dont just cut it. For example Yale applaince can easily blow through those keywords.
Cool HubSpot & Inbound Tweets
Mobile audiences should be able to read your whole email in “two swipes” of a finger. #inboundlearning
— Carolyn Celiberti (@CCwordgirl) August 12, 2014
We monitor hastags lin #Inbound14, #Hubspotting, #Inboundlearning, as well as our own #HubcastPodcast hastag.
HubSpot Question of the Week (answered in this episode)
Insiders asks: When will HubSpot go public?
You will just have to listen to the podcast to find out the answer to this one. : )
If you’d like a HubSpot strategy or tool question answered in a future episode, email us at firstname.lastname@example.org.
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