HubSpot User Groups (HUGS) Demystified [Interview]
Attention: If you are a HubSpot user or attend a HUG, you may find value in our Hubcast Podcast.
Now onto our regular scheduled interview…
In this week’s interview I get to sit down and talk with Sarah Papachristos from HubSpot. Sarah is in charge of HubSpot’s HubSpot User Groups, and is responsible for their effectiveness and success. HubSpot User Groups (better known as HUGS) are groups of HubSpot and non-HubSpot users coming together, both online and in person, to share strategy, tactics, failures and successes.
How did HubSpot User Groups start & what are they?
Sarah and I start by talking about how the HubSpot User Groups got started and what they are. It amazed me that users from two cities started the first groups without any HubSpot help or direction. Great job, folks! Then we talk about how the program grew to a point where Sarah now runs it full time. We talk about how, with HUGS, you get the in-person meetup and a couple places online to connect.
Here is how HubSpot talks about their HUGS.
Learn how your peers are driving inbound marketing success by joining a local HubSpot User Group. HUGs meet at least quarterly at local venues to discuss HubSpot and learn together.
Joining a HUG comes with several benefits:
- Network & share ideas with HubSpot users in your city
- Learn HubSpot & inbound marketing best practices
- Meet HubSpotters who present and teach at HUG meetups
What happens at a HubSpot User Group?
In this section of the interview we talk about how you get everyone from seasoned veterans to folks who are brand new to HubSpot. Sarah shares how HubSpot will send out guest speakers occasionally. We also talk about how all the members help answer questions, share tips & tricks, and grow together.
I love that Sarah mentions that the HUGS are meant to be relaxing, fun, and educational.
Who should attend?
Anyone and everyone who is interested in learning tips and best practices about inbound marketing and the HubSpot software should attend a meetup. You do not need to be a HubSpot customer to attend a HUG meetup.
I love the part of the interview where Sarah and I talk about un-gating your HUG group.
How to get connected to a HubSpot User Group?
Joining a HubSpot User Group is super easy. Just go to the main HUGS page, look for the group closest to you and fill out the form. Sarah and I also talk about what your options are if there is not a HUG near you.
Other topics we cover are:
- How can a HUG group add more value to its community?
- How can a HUG member add the most value to the group?
- Building a community with virtual meetings.
- Using social media with your HUG.
- Leverage Eventbrite for the attendance process.
So grab a Snuggy and watch a HUG video interview that will demystify your questions about HubSpot User Groups.
See what others say about HUGS
The thing that I LOVE most about my HUG…
Minneapolis and St.Paul HUGs groups just recently combined and have become the Twin Cities HubSpot User Group. This excites me because we now have a greater force of Inbound(ers)! Combining forces with other HubSpot users, VAR partners, and newbies has enabled us to spread the word of Inbound with greater ease. I can’t wait to see what the future has in store for HubSpot, Inbound, and more specifically the Inbound Movement throughout the world.
George! I think that’s awesome that you interview so many HubSpotters and help bring their stories to the growing inbound community. I salute you, sir.
In my four years as a HubSpotter, I’ve attended a few HUGS. I love the Boston HUG (the one I’ve attended most) because it’s closest to the beating heart of HubSpot. There’s always a large turn out of users, and it’s the one most often to get some in-person love from HubSpot staff as it’s the cheapest to get to (sorry, it’s just the facts, unfair geographical advantage, I know).
My 2nd favorite HUG that I’ve visited is the #CLTHUG! 1st, because George Thomas is a member and attended (which was awesome) and 2nd of all because they are a very energetic and active group. Their chief organizer, Rachel Cogar of Puma Creative really took the HUG seriously and created a full year’s schedule of events. That makes a big difference for HubSpotters when they are thinking of which HUG to go to, it’s like, “which is the one that’s the most organized and mobilized??” I content that the #CLTHUG is one of the top organized HUGs out there…. Don’t believe me? Check out their #CLTHUG tag on twitter and see the videos and posts that have been going up there. There are some ACTIVE HubSpot users down in Charlotte, let me tell ya.
My 3rd favorite HUG that I’ve visited is the Dallas-Ft. Worth HUG. Chris and Bethany Handy put on a hootenany of a (re)launch party for their HUG a while back and I was honored to be invited to present. It was intimate, it was outside under the stars. We went for beers afterwards. What’s not to love?
Okay one more my 4th favorite (and really guys, these are not actually in order, how could they be?!) is the Tampa HUG. They have been going strong for a while now and with Eric Baum from BluLeadz leading the charge down there, it’s a cornucopia of experienced HubSpot users. This was the first HUG I ever visited and these folks put me to the test. Lots of smart, experienced inbound marketers down in Tampa. The BluLeadz guys were great and we traded #inboundwarstories over beers late into the evening afterwards.
If you’ve learned anything from my rambling post, friends, it’s that HUGs, whereever they are, are just AWESOME and if you go there looking to really engage and get to know the members, you won’t be sorry.
Thanks for posting this, George and extra shout out to all HUG organizers for all the volunteer work you do to help folks do #HubSpotting!
The thing I love most about my HUG…
I actually run the Sacramento, CA HUG with Valerie Rathbone. I love our group. We have a lot of regulars and newbies who join each month. Everyone in our group is driven to be great, deliver stellar results, and learn from each other. I love the questions and discussions. Everyone in the group jumps in with their expertise and experiences. Everyone should join a HUG group. I would be happy to share more or answer any questions.
What do you love about HUGS? Let us know in the comments below.
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