The Sales Lion

The Most In-Depth HubSpot Vs. WordPress Review Ever Written

HubSpot vs WordPress Review: Choosing the Best Platform for Your Website

You’ve found yourself in somewhat of a predicament here.

Hubspot: one of the most popular marketing automation platforms that seamlessly brings together your lead generation efforts;


WordPress: a top CMS (Content Management System) platform with hundreds of thousands of integration capabilities and doesn’t cost you a dime to start an account.

How do you choose one? Especially considering this decision is a long-term investment for you and your team.

You’ve come to the right place.

Choosing the Best Platform for Your Website

In this article, I’m going to describe the very differences you need to consider when choosing your platform. We’ve also pulled in a HubSpot and WordPress power user just to be sure. Below you’ll find an interview with Remington Begg, Co-founder of Impulse Creative, an agency who frequently sets their clients up on both the HubSpot COS (Content Optimization System) and WordPress.

How do they compare as blogging platforms?

WordPress was built as a blogging platform initially. The user interface was built for writers, giving them an easy WYSIWYG editor, ability to drag and drop images, and easily change fonts, colors, etc.

HubSpot, however, was built with marketing automation functions as a first priority. The stark difference is the depth of data you have access to, out of the box. WordPress has great plugins, but you’ll have to find them, and in some cases pay to add them on.

How do they compare as a CMS?

As Remington points out in the interview, HubSpot will give you the ability to easily manipulate global features. For instance, not showing a navigation bar on landing pages, or changing the header size.

With WordPress, this can get interesting, and you’ll have to consider how it will affect other pages.

Another important difference is HubSpot’s functionality in smart content or content that changes based on buyer persona. It is offering these features out of the box, and ready for anyone to use, including people with no “techie” experience. It is possible in WordPress, but much more technical.

How do they compare as an analytics & marketing automation platform?

For those of you who want to get quality, real-time analytics, and want to be able to track users and their behavior, listen up because this is important.

HubSpot gives you tools, linking up with your CRM, which will give you specific information about what users are doing on your website. After converting them and capturing some lead information, you’ll be able to see their name, what they’re doing on your site, and where they are converting. This is invaluable to sales teams.

WordPress CAN have this functionality, but you’ll need to make some integrations. Ironically enough, you can actually integrate HubSpot Marketing Free, a free plugin that gives you some base functionality for tracking users.

Security of HubSpot vs. WordPress

As I mentioned in the beginning of this article, WordPress has a massive list of integrations or plugins. Developers are putting new plugins in the directory every day. Most of them are free, and typically a one click install. This can, however, pose a security threat. In cases where you are purchasing paid plugins, more thought hopefully went into the securing it.

HubSpot has a full-time security team, which is working to eliminate vulnerabilities and protect the data you work so hard on. If there’s an issue, you can simply pick up the phone and call them. You pay for this luxury, but it’s nice to have someone on your side that you can reach out to at any point.

Cost of Hubspot vs. WordPress

The cost of each platform will depend largely on what you’ll need to get out of it. Price varies greatly with both options depending on your needs for integration, analytics, and other functions.

Here we compare the barebones of getting started with the features you’ll need to manage your contacts, create content, view your analytics, and perform tasks like email marketing and publishing social media updates.

Cost of HubSpot Basic + COS: Around $500 a month

  • Social Media Suite – Included
  • Marketing Analytics – Included
  • Content Creation Tools – Included
  • Email Marketing – Included
  • HubSpot COS

Cost of Onboarding with HubSpot – $600

Cost of WordPress: Around $400 a month

  • Google Analytics – Free
  • HubSpot Starter – $100
  • HubSpot CRM – Free
  • Managed Hosting – $150
  • Other optional plugins – $150*

Cost of Onboarding with WordPress – Free

*E-commerce, Social Media, Email Marketing, Analytics plugins

Is is difficult to move from one platform to the other?

The simple answer, as Remington points out, is yes.

Both platforms are completely independent, and therefore there is no easy way to migrate from one to another. There is no simple export process to easily move your Hubspot site to WordPress or vice versa.

If you are moving from Hubspot to WordPress, you’ll have to build each page again, through a copy and paste process. CSS styling will have to be duplicated to match the styling from the previous site. This can be done more easily by building a theme for WordPress that matches that of your HubSpot site.

HubSpot vs. WordPress: Which one is better?

To figure out which one is better for you is a matter of looking at your budget and your goals.

If you can’t afford HubSpot and your goals can be achieved with WordPress and the addition of needed plugins, then you have your answer.
If you can afford HubSpot, now and in the future, and your goals include being data driven, having support on call, and securing your website neatly, then you have your answer.


If you don’t really know what your goals should be, or you have questions about what may be a good fit, reach out to an agency who deals in both platforms. They’ll be able to walk you through your options and answer questions regarding which one might be best.

In fact, you’ve been learning from one right now, reach out to us if you have any questions or just need a helping hand in the decision making process.

Note: This article was originally published by Marcus in April 2012. This is an update published in 2017.

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