3 Essential Sections of Your New Website that You Haven’t Yet Thought Of
It used to be that business owners and marketers would say, “We just finished our new website.”
Today, that statement is quite laughable really.
As we’ve all come to realize, a great website is never finished.
Rather, it’s a constantly moving, evolving and growing entity that should, ideally, never stop.
This being said, let’s assume you’re in the process of a web redesign. If this is the case, I’d challenge you to consider adding these 3 sections to your little piece of the digital web.
And if you do, you’ll very likely experience exceptional results. Here goes…
3 Must-Have Sections of Your New Website that You Haven’t Yet Thought Of
1. Who We’re NOT a Good Fit For
If you’re like 99.9999% of the websites in the world, your current website is entirely focused on what you do, who you serve, and why you’re so awesome. 😉
All these things are nice, but none will have the same psychological impact on a reader than if you take the time to explain to them what you’re not, as well as who you’re not a good fit for.
Why would you do this?
Simple: No one does it. No one is willing to be brutally honest with the consumer. (Well, some are, but they are few and far between.)
The moment you tell folks what you’re not and who you’re not a good fit for, you’ll establish trust quicker than you ever have and lead quality will naturally escalate.
2. Problems We Solve
When someone comes to your website, do they care more about you and your company or do they care more about themselves and their problems?
Obviously, they care more about their problems (questions/needs/etc.).
If this is the case, why wouldn’t you have a specific section of your site entirely dedicated to the problems your company solves?
Here at The Sales Lion, we’ve not only done this on our own site to huge success, but our clients have experienced outstanding results as well.
3. Pricing Section
If you’ve ever heard me speak anywhere, you know how I feel about this.
Consumers care about money. And if you don’t address money on your site, they’ll feel like you’re hiding something from them.
Instead of hiding from a difficult subject like pricing, talk about it. Address it head on. And remember, I’m not suggesting you put a price list on your website. Rather, I’m saying you must be willing to discuss the subject. Explain why “it depends.” Give the reader a reason to trust you.
This applies as much to B2B companies and it does B2C.
Here at The Sales Lion, roughly 70% of our clients are B2B companies. And for over 80% of them, the #1 traffic, lead, and sales generating content they have produced has to do with…..$$$$ (cost, price, etc.) Below, you can see the example of Savvy Apps, an exceptional application development company.
So there you have it folks, 3 sections that are a “must add” to your new website. And although your competitors may not have these sections on their website, you can be rest assured your prospects and customers will be glad they’re there.
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