I love the movie Dirty Dancing(1987). Yeah, I know, I’m not supposed to say that, as it doesn’t quite fit the ‘macho’ approach most guys try to maintain. But hey, the 80’s were my glory days and without question, there was about a 5 year period there where I thought Patrick Swayze was just about the coolest guy of all time. (Note: If you haven’t seen the movie, don’t fret, I promise this little article won’t stink).
You see, Swayze, or ‘Johnny Castle’ as he was dubbed in the movie, was ‘Mr. Cool’ at the dances. ALL the ladies wanted to have him spin them around the dance floor. He was the guy with all the right moves, and certainly never had to beg anyone to accompany him in ‘The Tango’.
In Dirty Dancing, there was also an ‘anti’ Swayze, whose name was Neill. He was your typical ‘nerd’ at the dance (please nerds, don’t be offended 🙂 ), going up to ladies at every opportunity and asking anyone he could for a turn, with little or no success.
Although you might be wondering why I bring up this analogy, it’s because these two guys are perfectly symbolic of the state of marketing for many businesses throughout the world, as you’ll see in the following video.
I spoke to a group of business owners this past week in San Anotonio Texas about the power of inbound marketing and Web 2.0, and I wanted to share this with my wonderful community here at TSL. But before you click off this page, I promise that if you watch this short, 5 minute action-packed video, you will:
- Smile a lot.
- Laugh a little.
- Realize I’m even goofier in person than when I write.
- See boundless passion.
- And hear the best example of inbound vs. outbound marketing you’ve ever heard.
My point? Please watch, I promise, it will be worth it. 🙂 Oh, and when you’re done, I’d love to hear your thoughts below….[youtube]http://www.youtube.com/watch?v=BAW0TS2wvKk[/youtube]
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