How to Dramatically Increase Views on Embedded Website Videos with One Simple Trick
Now that more and more companies are doing video, a common goal is to increase the total views of each video.
And although there are dozens and dozens of ways to increase this important metric, let’s take a quick moment to analyze a very powerful trick you can do to dramatically increase the number of views your embedded website videos receive.
One of our incredibly successful case study clients here at The Sales Lion is Yale Appliance– a kitchen appliance and lighting retailer located in Boston Massachusetts. Yale has done some incredible things with their content marketing and is now making video a major part of their sales and marketing efforts going forward.
In the past, whenever Yale embedded a video within an article on their website, they simply added the video in with the text, nothing special.
And what were the results of showing the video this way?
11% Play Rate
Seeing that watch rates were so low for the video, Yale decided to make one simple change, as you can see from the image below:
And what was the result of simply adding a yellow border with the video title? The number just may shock you.
94% Play Rate
If you have videos currently embedded into the content of your website, or if you plan on adding more in the future, consider using a larger border and title whenever possible.
Make it stand out.
By so doing, your videos will get watched much more, and that’s when the hard work starts to pay off.
After Marcus wrote this article, we started to get the question, “How do you do that?”.
So we set George B Thomas to work to create a nice little tutorial to get you headed in the right direction.
How To Add A Border Around Your Videos
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