In today’s world, few industries are as competitive as the technology field. In order to stand out in these types of businesses, companies often have to embrace new and creative ways of thinking and doing things, or watch as their business slowly fades away into oblivion only to be replaced by the next guy who had the foresight to embrace the vision of the future.
Segue Technologies is a perfect example of a company that saw inbound marketing as a new and more efficient way of doing business, and quickly set out to be the first, and best, to do it in their industry.
About Segue Technologies
Segue Technologies specializes in application development and support services for federal, commercial, and non-profit companies looking to have their IT challenges solved.
Segue provides custom web applications, solves data management problems, and supports the evolution of the mobile workforce.
Segue’s goal is to help clients customize their IT services in a way that saves them money, improves their performance, and allows them to work more efficiently.
Rather than pushing a one-size fits all solution for their clients, Segue customizes solutions based on the specific needs of each of their clients.
Ron Novak, Segue Technologies’ Executive Vice President, discusses the changes Segue has made over the years to their marketing efforts and business model as they continue to stay at the forefront of the IT solutions industry.