Most companies are not.
In fact, most companies ignore their haters. Big mistake.
Hug Your Hater will be one of the most impactful business ideas to hit the marketplace since “Start With Why.”
Businesses choosing to embrace Hug Your Haters will transition from a reactionary customer service to proactive customer experience methodology.
According to Jay, 80% of companies say they deliver superior customer service, but only 8% of customers agree.
How can perception be so far from reality?
The answer lies in legacy customer service mentalities which no longer fit our current business environment.
The digital age has created new and destructive media for unhappy customers to broadcast their experience. The standard practice is ignore these negative comments, believing that engaging with “Haters” only escalates the issue.
Haters want to be heard.
The organizations willing to give Haters the attention their comments deserve will stand out and improve brand perception.
Jay Baer explains how we do this.
The Hot Seat is recorded in front of a live Blab audience.
Watch the replay of this episode below: