The Sales Lion

Mad Marketing 107: Focusing on Your Strengths, Not Your Weaknesses with Lisa Cummings

Mad Marketing 107: Focusing on Your Strengths, Not Your Weaknesses with Lisa Cummings

Do you ever feel like you’re spending too much time worry about “fixing” your weaknesses while not necessarily allowing yourself to do those things where your greatest strengths lie? If so, you’re not alone.

This is exactly what I speak about with the ultra talented Lisa Cummings in this episode of Mad Marketing.

In this episode, you’ll hear us discuss:

  • “Here I am” vs “There You Are” (for speakers, meeting new people, etc.)
  • Knowing “what” you’re good at versus “how” you’re good at it.
  • The fact that only 13% of employees are truly “engaged”
  • The importance of focusing on your strengths versus trying to fix your weaknesses.
  • The problem with the myth of “You should fail as much as possible.”—(There is too much failure worship)
  • The problem with the myth “You can be anything you want to be.”
  • The importance of trends—“values inventories”— asking yourself “When were my values insulted/enhanced?”
  • The importance of listening to people’s comments over time. Knowing the “You’re so gifted” comments as well as the “Bless your heart” comments.
  • Why you should consider the question, “Why did you joint the team/company? Why did you leave?
  • Why you should look at the tasks/meetings coming up on your schedule. What do you lose track of time on? What do you procrastinate?
  • Being proficient versus being energized by workplace tasks
  • 1-on-1 meetings between leadership and employees: What fills you up and drains you down?
  • If you could make up your own job and do anything, what duties would you add to the list?
  • The importance of asking your employees, “What do you want to be known for?” — and then seeing how that aligns with the company brand.

If you’re interested in following Lisa further, make sure to check out here podcast, Lead Through Strengths, and also find her on Twitter here.

Do you struggle with juggling work, life, and family?

The Balance is an inspirational & educational video series following world-famous speaker Marcus Sheridan around the globe and back home as he strives to find harmony in his personal and professional life.

The following two tabs change content below.