Well it’s that time again everyone, as the newest episode of The Mad Marketing Podcast is ready to be added to your drive to work this week. In this episode, we discuss a variety of questions that have come in via email over the last week, as well as a few of my crazy travel stories that will likely give you a laugh. Here are a few of the emails that will be discussed this week:
Your Questions Discussed in this Episode
Marcus, I’m currently working with a legal firm, with around 60 team members – from partners to admin.
We have established the need to change the way they communicate, and we’ve got buy in from the partners.
Now I have a challenge; getting them to give me ideas for content.
I am currently sending them a weekly email prompting them to send me something that we can use on social or as blog content.
I think it’s a great place to start, however it’s not very efficient and a little clunky (plus my email inbox gets a little packed out!).
So, here’s my question – in your experience, how have larger organisations effectively managed and organised the inflow of content ideas from their team members?
My main objectives are:
- To get the whole team involved in the marketing of the organisation
- Make it really easy for them to share their ideas (they are all very busy people)
- Educate me and my team about the industry
- Help generate ideas for our own content creation and strategy
Do you have any advice or guidance on this?
AMAZING presentation today. Totally changed my life. When you said that thing about this may be the chance for us to give ourselves permission to do what we always thought we should be doing, THAT WAS ME!
I have always felt we should be doing our content in-house and this is the first time we have a real budget and I have been going nuts with all the choices out there for outsourcing it and those words were a huge relief, and it was a brilliant idea to require our employees to contribute. We will implement that right away.
I do have a question though. We are one of those “B2B” companies, and I am completely struggling with our strategy. Can you help me?
In a nutshell, we provide onsite corporate massage programs for businesses. We sell to HR, who then has to take stuff up the chain to C-level to get buy in on the program. We never sell to consumers. But, then again, businesses are made up of humans, so…
Hope you are well! Loved having you on my Franchise Euphoria podcast several months ago, and I still get great comments on that episode. So thank you!
I am writing today, though, to tell you that your message of “You ask, We Answer” has so resonated with me that I add it as a Tab on my website along with 5 videos that answer the questions I am most frequently asked. You can check it out, if you’d like at IndyFranchiseLaw.com.
It is so simple, yet so powerful!
Hope you don’t mind that I borrowed your phrase. I always give you the credit :).
You are doing great things, and I love your style! Keep on rockin it and talk soon!
Hey Marcus, saw you at the AWeber conference. Awesome job! Your presentation was just what I needed and it was the best presentation (content wise) as well as enjoyable that I have ever attended in my life! You might remember me, my name is Mike and you called on me several times. I was on your right side as you faced the audience in the upper half way back. I’ve always wanted to list prices on my website but all the business coaches I have had plus my CPA said don’t. But for the exact reasons you mentioned, I wanted to do it but thought well they must know better. So thanks for your insight and permission to be not only honest but also TRANSPARENT.
I also wanted to let you know that when I was driving non stop back to Michigan, I watched many of your youtube videos which keep me alert and awake for that long drive home. You probably saved my life on that trip. No I’m not kidding. You see on the drive to the conference, I fell asleep just before approaching a two car accident that was left with the cars scattered on the freeway. I woke up just as I entered the accident scene (police nor EMS weren’t yet there) and with the grace of God was able to fish tail through the accident avoiding everyone there. On the way home from the conference, your talks kept me alert, energized and most importantly awake.
Yo! On my morning walking listening to the podcast and your rant about people hitting you up is very timely because it’s happening more and more these days.
Here’s my dilemma: What do you do when someone hits you up and they mean well, but their content is just meh? It’s easy to deal with straight up fans, the “pick your brain” people, and the haters. But I’ve been stuck on how to deal with people that are doing it, but they’re just okay.
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