Mad Marketing 91: Setting the Record Straight on the Principle of They Ask, You Answer
Hey folks, it’s podcast time again, and in this episode of Mad Marketing, I spend quite a bit of time focusing on two essential themes:
- Why a content audit is so important and some of the trends I’m seeing with our clients (like the dying efficacy of eBooks)
- How my teaching of They Ask, You Answer is often times misconstrued, as it was by my friends Mark Schaefer and Tom Webster in their recent episode of “The Marketing Companion“– which I highly suggest you subscribe to as it’s a great podcast.
Because this subject is one I’m so passionate about, I would ask you to give me your feedback once you give it a listen, as my thoughts here are very much in line with this whole “Content Marketing is Dying” discussion that seems to be popping up more and more.
As always, you can have your questions answered on a future episode of Mad Marketing by emailing me at firstname.lastname@example.org
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